Are you getting the most out of your credit card processor?

Every transaction tells us a story. It tells you who’s shopping in your store, which customers are spending the most or coming back most frequently. Those transactions tell you what items you’re selling the most, what days are your busiest days. The problem is, most of this information is out of reach and locked up in your credit card processor.

Measure your success; measure your growth

If you’re like most small business owners, nearly everything you do is driven by a goal. It could be to grow sales, increase foot traffic, or to get more social

If you’re like most small business owners, you also struggle to know whether your efforts are paying off. Have you seen an increase in sales since you’ve started your marketing campaign? Have you aligned your employee work schedules according to your busiest days? Do you know when your high and lows sales seasons are so you can be prepared? Day after day you work to improve the customer experience, to make your store more attractive so you can continue to grow with your community. When your credit card processor is working for you, tracking that growth, impact, and success becomes easier.

If you’re getting the most out of your credit card processor, you will be able to measure the success of your business beyond just the total daily sales. You’ll know if your efforts resulted in more visitors as you see the number of transactions increase or if your customers are buying more as you see your average order value grow.

 

Understand your customers; understand your community

Behind each of your transactions is a person and a member of your community. They’re not just credit card numbers on a monthly statement. They are the people who keep your business going as they continue to shop in your store and recommend your business.

As a small business owner, you have an opportunity that online brands and big-box stores don’t. You have the opportunity to get to know your customers and community on a personal level. And when you’re getting the most out of your credit card processor, it’s easier than ever to get to know your customers without the extra work.

Every time a customer checks out, you capture information that can power your customer retention and growth strategies. When you know where your sales are coming from and who’s coming back most often, it becomes easier to set goals and plans to reach those goals.

When you’re getting the most of credit card processor, each transaction could be curated into a living, self-updating customer directory. As with your business operations, you’ll know if your efforts to attract new customers is working or if you’re meeting your goals to get old customers to come back.

 

Get the most of your credit card processor

Even if you’re processor is sending you daily or weekly statements, there is still so much more it could be doing to help you run your business better. You don’t have the time to comb through statements to identify inventory trends or to manually build a customer directory. Let technology do that work for you. Get the most of your credit card processor with Womply.

Womply specializes in helping small business owners get the most out of their credit card processor and daily transactions, so you can access the most important information from an easy to navigate dashboard. We help you stay focused on the daily tasks that make your business successful. Request more information from one of our specialists today.

Blog

What’s the cheapest way to accept credit cards?

In this 5-minute read: The absolute least expensive way to accept credit cards Ways to cut down credit card processing […]

Read More

Do I need a merchant bank account to accept credit card payments?

In this 4-minute read: Accepting credit card payments without a merchant account Pros and cons of using a third-party payment […]

Read More

How to find the best credit card processor for your small business

In this 5-minute read: How to determine the best credit card processor for your unique needs Flat rate vs. “interchange […]

Read More

The PPP is being extended! New application deadline is August 8, 2020

In this 2-minute read: The PPP application deadline is being extended to 8/8/2020 No other rules have been changed The […]

Read More

How much do local businesses like supermarkets, restaurants, bars, and more make during the 4th of July?

In this article: Do local businesses make more money on the 4th of July? The day before the 4th is […]

Read More

What are some alternative ways to accept credit cards?

In this 5-minute read: PayPal Etsy and eBay Cash advances Alternatives to traditional credit card processing Why you should consider […]

Read More

See why Womply is the #1 marketing and CRM solution used by 450,000+ businesses.

By submitting this form you agree to Womply’s Services Agreement