In this 5-minute read:
- 10 events that Washington DC area businesses need to know about this year
Events like business conferences, festivals, and local community happenings can help you grow your business. You and your employees can develop more skills at a business expo and you gain increase brand awareness and grow sales by participating in community events.
We’ve found several Washington, DC area events that you should add to your business calendar. Check them out and see which ones make the most sense for you and your team.
National Business Federal Contracting Summit
When: March 4-5, 2020
This summit helps small businesses secure federal contracts through networking with federal agencies and prime contractors.
At the summit your team can gain valuable education and insights into current trends and opportunities for small business contractors, including legal education and information about threats to contractors.
This event will help you make new connections and set a course for the future.
Learn more at national8aassociation.org.
National Cherry Blossom Festival
When: March 20-April 12, 2020
The National Cherry Blossom Festival in Washington, DC starts in March and extends through mid-April. This is a great time for your business to embrace community traditions and get involved.
To get involved directly with this festival, your business can become a sponsor, volunteer, enter the retail window competition, donate something to the silent auction, and much more.
Your team can also attend the various events together for some fun team bonding exercises.
Deck out your store in pink and white cherry blossoms during this festival and offer fun deals that are themed around the events.
Learn more about getting involved at nationalcherryblossomfestival.org.
Digital Experience Conference
When: April 27-29, 2020
This digital marketing conference is all about helping your team create an engaging digital experience for your customers. Learn how to meet consumer expectations with your online presence.
The Digital Experience Conference will introduce you to new technologies, help you connect with other like-minded business owners and digital marketers, help you stay up to date on what works in digital marketing and what doesn’t.
Sign up for the conference at digitalexperienceconference.com
When: May 7-8, 2020
DigiMarCon is one of the nation’s largest digital marketing conferences and you won’t want to miss out. This 2-day event is comprised of live-streamed sessions with the best thought-leaders in digital marketing. The presentations will also be available on demand after the event if you are unable to watch during the scheduled times.
Topics of the presentations include, but are not limited to:
- Digital strategy
- User experience
- Mobile marketing and retargeting
- Customer engagement
- Email marketing
- Content marketing
- Search engine marketing
- Conversion rate optimization
- Paid search marketing
Register for the event at www.eventbrite.com.
BL Small Business Expo
When: May 28, 2020
The BL Small Business Expo puts a focus on human interaction with new customers. In a world that has become dependent on technology, word of mouth and a personal touch still drive most business transactions.
This event allows small businesses to set up booths to share their products and services with the community, as well as learn from engaging speakers to help grow your business. You can attend the event and network with other business owners or become an exhibitor to take advantage of the potential customers you can reach.
Learn more at blnetworking.net.
Washington International Strategic Leadership Conference
When: June 14-16, 2020
Improve your leadership skills and help your team grow into better leaders with this conference. Conference highlights include:
- Presentations around strategic decision-making and leadership
- Presentations on business development strategies and research works
- Round table sessions on strategic development
Learn more and sign up for the event at 10times.com.
Arlington County Fair
When: August 12-16, 2020
Become a vendor or exhibitor at the Arlington County Fair. This is a great opportunity to increase awareness of your business and gain new customers in your community.
Have team members take turns manning your booth and give them some time to enjoy the fair and have some fun.
Other ways your business can participate is by becoming a sponsor or volunteering at the fair.
Learn more and check back often for updates at arlingtoncountyfair.us.
The Atlantic Festival
When: September 22-24, 2020
The Atlantic Festival gathers the biggest names in politics, business, tech, music, books, and more. For three days, this event tackles challenging issues with their celebrity guests and has several opportunities for entertainment as well.
Past guests include John Legend, Bill Gates, Mark Zuckerberg, Joe Biden, and Paul Ryan.
Get involved by staying up to date on the event and keeping your customers aware of it on your social channels leading up to the festival, showing how engaged your business is with important topics and community events.
You can also become a sponsor of the event by visiting theatlanticfestival.splashthat.com.
DC Mac + Cheese Festival
When: October 17, 2020
Don’t miss out on the Mac + Cheese Festival. Some of the top chefs from around the nation come to share their expertise with local chefs. Local restaurants submit their own macaroni and cheese recipes to share with attendees and spread awareness of their delicious food.
Other businesses that are not restaurants can become vendors or sponsors of this fun event.
On the day of the event, show your support and involvement by offering mac and cheese themed deals and discounts. Share that on your social channels and have fun with it.
Learn more about becoming a vendor or sponsor at www.drinkeatmac.com.
DC Marketing Summit
When: November 12, 2020
At this marketing summit, more than 250 brands from around DC come together to share ideas, make meaningful connections, and help one another achieve marketing success.
Throughout the summit you can learn from the experts and come away inspired to amp up your marketing strategy.
What to expect at the event:
- Interactive discussion panels
- Q&A sessions with over 50 speakers
- Hours of dedicated networking
- Fun social events, including breakfast, lunch, and a cocktail party
Register for the event at dcmarketingsummit.com.
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As you attend local events and start to grow your business, it will be important for you to have a strategy in place to manage your online reputation.
New customers and growth are great opportunities to get new online reviews for your business, but people often don’t remember to leave a review without a little nudge.
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