10 2021 Washington DC area events that can be great for your small business

In this 5-minute read:

  • 10 events that Washington DC area businesses need to know about this year
  • Which DC events may be cancelled or rescheduled due to COVID-19?

Events like business conferences, festivals, and local community happenings can help you grow your business. You and your employees can develop more skills at a business expo and you gain increase brand awareness and grow sales by participating in community events. 

Attract new customers and keep them loyal with reputation management software. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

We’ve found several Washington, DC area events that you should add to your business calendar. Check them out and see which ones make the most sense for you and your team. 

PLEASE NOTE: We have made every attempt to be accurate in our information but as you can imagine during the COVID-19 pandemic, everything is still in flux. Please consult the websites for the individual events and confirm the status of the events you wish to attend.

National Business Federal Contracting Summit (Virtual Event)

When: March 2-3, 2021

Note: For 2021, this will be a virtual event.

This summit helps small businesses secure federal contracts through networking with federal agencies and prime contractors. 

At the summit your team can gain valuable education and insights into current trends and opportunities for small business contractors, including legal education and information about threats to contractors. 

This event will help you make new connections and set a course for the future. 

Learn more about the event and register at asbcc.org.

National Cherry Blossom Festival

When: March 20-April 11, 2021

The National Cherry Blossom Festival in Washington, DC starts in March and extends through mid-April. This is a great time for your business to embrace community traditions and get involved. 

To get involved directly with this festival, your business can become a sponsor, volunteer, enter the retail window competition, donate something to the silent auction, and much more. 

Your team can also attend the various events together for some fun team bonding exercises. 

Deck out your store in pink and white cherry blossoms during this festival and offer fun deals that are themed around the events. 

Learn more about getting involved at nationalcherryblossomfestival.org.

cherry blossom festival DC business events

DigiMarCon America 2021

When: July 21-22, 2021

DigiMarCon is going virtual in 2021. One conference for the entire nation (rather than individual local conferences) will give you the chance to enhance your company’s digital marketing know-how.

DigiMarCon is one of the nation’s largest digital marketing conferences and you won’t want to miss out. This 2-day event is comprised of live-streamed sessions with the best thought-leaders in digital marketing. The presentations will also be available on demand after the event if you are unable to watch during the scheduled times. 

Topics of the presentations include, but are not limited to:

  • Digital strategy
  • User experience
  • Mobile marketing and retargeting
  • Customer engagement
  • Email marketing
  • Content marketing
  • Search engine marketing
  • Conversion rate optimization
  • Geo-targeting
  • Paid search marketing

Learn more at digimarconamerica.com.

Note: A live event for Washington DC is currently planned for July 7-8, 2022. 

BL Small Business Expo

When: Postponed indefinitely (see info about Networking Breakfast below)

The BL Small Business Expo puts a focus on human interaction with new customers. In a world that has become dependent on technology, word of mouth and a personal touch still drive most business transactions. 

This event allows small businesses to set up booths to share their products and services with the community, as well as learn from engaging speakers to help grow your business. You can attend the event and network with other business owners or become an exhibitor to take advantage of the potential customers you can reach. 

While there are no current plans to bring back the expo, there is a monthly BL Networking Breakfast Club that takes place the third Thursday of each month at American Legion Post. 

When: Third Thursday, 7:30am-9:00am

Where: American Legion Post 177, 3939 Oak St, Fairfax, VA 22030

Learn more at blnetworking.net.

Washington International Strategic Leadership Conference

When: June 13-15, 2021

Improve your leadership skills and help your team grow into better leaders with this conference. Conference highlights include:

  • Presentations around strategic decision-making and leadership
  • Presentations on business development strategies and research works
  • Round table sessions on strategic development

Learn more and sign up for the event at 10times.com.

Arlington County Fair

When: No date yet

The 2020 event was moved virtual and held via Facebook Live. You can view last year’s schedule here

Check back often for updates at arlingtoncountyfair.us to learn if there will be a 2021 event. 

Should an event take place, your business can become a vendor or exhibitor at the Arlington County Fair. This is a great opportunity to increase awareness of your business and gain new customers in your community.

Have team members take turns manning your booth and give them some time to enjoy the fair and have some fun. 

Another way your business can participate is by becoming a sponsor or volunteering at the fair. 

county fair shops and ferris wheel DC area

The Atlantic Festival

When: September 2021

The Atlantic Festival went virtual in 2020 and plans to return live in the Fall of 2021. Check back often for updates at theatlanticfestival.com.

The Atlantic Festival gathers the biggest names in politics, business, tech, music, books, and more. For three days, this event tackles challenging issues with their celebrity guests and has several opportunities for entertainment as well. 

Past guests include John Legend, Bill Gates, Mark Zuckerberg, Joe Biden, and Paul Ryan. 

Get involved by staying up to date on the event and keeping your customers aware of it on your social channels leading up to the festival, showing how engaged your business is with important topics and community events. 

DC Mac + Cheese Festival

When: October 16, 2021*

*This date is subject to change

Don’t miss out on the Mac + Cheese Festival. Some of the top chefs from around the nation come to share their expertise with local chefs. Local restaurants submit their own macaroni and cheese recipes to share with attendees and spread awareness of their delicious food. 

Other businesses that are not restaurants can become vendors or sponsors of this fun event. 

On the day of the event, show your support and involvement by offering mac and cheese themed deals and discounts. Share that on your social channels and have fun with it.

Learn more about becoming a vendor or sponsor at www.drinkeatmac.com.

Mac and cheese festival chefs for DC business events

DC Marketing Summit

When: November 2021

At this marketing summit, more than 250 brands from around DC come together to share ideas, make meaningful connections, and help one another achieve marketing success. 

Throughout the summit you can learn from the experts and come away inspired to amp up your marketing strategy. 

What to expect at the event:

  • Interactive discussion panels
  • Q&A sessions with over 50 speakers
  • Hours of dedicated networking
  • Fun social events, including breakfast, lunch, and a cocktail party

Register for the event at dcmarketingsummit.com.

Enhance your marketing strategy with reputation management software

As you attend local events and start to grow your business, it will be important for you to have a strategy in place to manage your online reputation. 

New customers and growth are great opportunities to get new online reviews for your business, but people often don’t remember to leave a review without a little nudge. 

Womply’s reputation management software makes it easy to remind customers that you appreciate their feedback, and helps you manage all your online reviews from one dashboard with one login.

You can also get marketing automation tools, see your business revenue trends, keep track of your customers with Womply’s CRM, and much more. 

Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

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