Womply Blog

Small businesses drive the American economic engine. The country's 28 million small businesses account for 54% of all U.S. sales and 55% of all jobs. The influence of small business is only growing as merchants embrace the Digital Age.

As a technology and data partner to merchants in every corner of America, Womply has a unique vantage point on small business. This blog chronicles the trends, stories, and people shaping the front lines of American commerce on Main Street, U.S.A.

Why every local business should be on Instagram

In this 5-minute read: What makes Instagram more effective than other social media for small businesses Why your small business […]

Dec 11, 2019

How to know the right time to expand your small business

In this 5-minute read: How to know when to expand your small business What is involved with expanding your business? […]

Dec 10, 2019

CCPA compliance: 8 things every small business should know

Small businesses, be aware: you’re not exempt from the California Consumer Privacy Act (CCPA).  Signed into law in 2018, the […]

Dec 10, 2019

6 best practices for successfully launching a small business

In this 6-minute read: Test your idea Understand your market Get to know your customer Establish funding Structure your business […]

Dec 09, 2019

Top things to consider when renting your first business space

In this 10-minute read: What space do you need? What do you want? Budget, size, and other necessities A large […]

Dec 09, 2019

How to create and build an effective brand

In this 10-minute read: What is a brand? How to create your brand How to build your brand and create […]

Dec 06, 2019

How big is last-minute holiday shopping for local jewelry stores? (Spoiler: it’s HUGE)

We’ve written in the past about how online shopping hasn’t killed brick and mortar retail stores just yet, and you […]

Dec 06, 2019

Complete guide to fulfilling and shipping orders for your online store

In this 10-minute read: What is order fulfillment? What you need to know about the order fulfillment process Creating a […]

Dec 05, 2019

Guide to starting your first marketing campaign

In this 6-minute read: Determine your marketing goals and how you will measure success Define your target audience Perform market […]

Dec 05, 2019

How much does it cost to rent space for a small business?

In this 7 minute read, learn: Examples of commercial space rent by city across the US Why “the average cost […]

Dec 03, 2019

How to set up an eCommerce store for your small business

In this 11-minute read: Decide what products to sell Will you warehouse your own products or dropship? Come up with […]

Nov 26, 2019

How to decide what kind of small business you should start

In this 7-minute read: Start brainstorming Solve a problem Don’t look for a completely unique business idea Start doing something […]

Nov 25, 2019

What’s the best point of sale (POS) system for your small business?

In this 10-minute read: What is a point of sale (POS) system? What should a good POS system do? Questions […]

Nov 25, 2019

How big are Black Friday and Small Business Saturday for local retail businesses?

Black Friday has long held the reputation as the single-biggest shopping day of the year. But, in recent years, that […]

Nov 22, 2019

Guide to small business loans: How to apply, best types, and tips

In this 10-minute read: When should I get a loan for my small business? Questions to ask before getting a […]

Nov 20, 2019

Why every local business should be on Instagram »

How to know the right time to expand your small business »

CCPA compliance: 8 things every small business should know »

6 best practices for successfully launching a small business »

Top things to consider when renting your first business space »

How to create and build an effective brand »

How big is last-minute holiday shopping for local jewelry stores? (Spoiler: it’s HUGE) »

Complete guide to fulfilling and shipping orders for your online store »

Guide to starting your first marketing campaign »

How much does it cost to rent space for a small business? »

How to set up an eCommerce store for your small business »

How to decide what kind of small business you should start »

What’s the best point of sale (POS) system for your small business? »

How big are Black Friday and Small Business Saturday for local retail businesses? »

Guide to small business loans: How to apply, best types, and tips »

Best banking accounts and credit cards for small businesses »

How and when to incorporate your small business »

10 organizational tips for starting your home-based business »

7 tips to help you franchise your small business »

Analysis: liquor store sales data reveals the biggest drinking days of the year »

9 common small business tax mistakes you need to know about »

7 pitfalls of employee delegation and how to avoid them »

How long should you wait before replying to an online review? »

Small business: How to maintain a healthy work-life balance »

How to create ads in Instagram Stories for your small business »

How to market your hair or nail salon with Instagram Stories »

Is Thanksgiving Eve really one of the biggest days of the year at local bars? »

How to use Instagram Story Highlights to market your small business »

How to analyze your Facebook Ads data »

Small business: 10 tools for sharing content on social media »

How to promote Tweets on Twitter for your small business »

Top 10 most important online review platforms for your small business »

Make it easy for customers to review your business on Google: send a link! »

11 reasons to use Facebook advertising for your small business »

9 reasons why your restaurant needs online ordering and delivery services »

11 ways to optimize your Google Ads search campaign »

How to set up a Google Ads search campaign for your small business »

8 steps to prepare your small business for the holidays »

6 ways to use Pinterest to boost online (and in-store) sales »

How to set up Facebook Ads Manager for your small business »

How to create a Pinterest account for your small business »

How to use Twitter to market your small business »

5 reasons why your auto services business needs a website »

8 reasons why your hair or nail salon needs online scheduling »

Is the holiday shopping season the biggest time of year for local clothing shops? »

How to use Instagram Stories to market your pet service business »

How to add your business to Apple Maps »

5 best DIY websites for small businesses on a budget »

10 things every pet service business should have on their Google Business listing »

5 signs your small business website is behind the times »

How to get more Google reviews for your dental practice »

How to market your restaurant on Instagram »

How to get more Google reviews for your auto shop »

17 free local advertising ideas for your hair or nail salon »

10 things every restaurant should have on their Google Business listing »

18 free local advertising ideas for your auto business »

7 reputation software solutions for your retail business »

5 ways to promote your dental practice on Facebook »

6 ways to promote your hair or nail salon on Facebook »

6 ways to promote your dental practice on Yelp »

Why Instagram Stories are the most underrated small business marketing tool »

How to promote your local retail business on Google »

5 ways to promote your restaurant on Google »

How to create and claim your MerchantCircle business listing »

How to add your business to Citysearch and claim your listing »

How to create and claim your free business listing on Manta »

How to create and claim your Alignable business listing »

How to use Yext to improve your online business listings »

How big is Halloween for local bars and lounges? »

Facebook for small business: best practices, do’s and don’ts »

How to create and claim your free Crunchbase business listing »

How to get your business listed with the BBB »

How to add and claim your restaurant on Zomato »

How to create and claim your YP.com business listing »

How to create and claim your free Angie’s List business listing »

Why every small business still needs to have a website (including yours!) »

How to create and claim your Bing business listing »

How to create and claim your free business listing on Yahoo »

How to create a LinkedIn business account »

How to list or claim your business profile on Foursquare »

How to create an Instagram account for your business »

How to create a business Twitter account »

Free webinar! 4 steps to maximize every retail customer interaction this holiday season »

How to add your restaurant to OpenTable »

How to create and claim your Facebook business page »

7 free online resources to help grow your auto services business »

9 helpful blogs for your retail business »

Local SEO services: What every small business owner needs to know »

21 free online listing sites you should add your retail business to »

8 reputation management solutions for restaurants »

11 things every dental practice should have on their Google listing »

20 free local advertising ideas for your retail business »

7 ways to promote your auto shop on Facebook »

How much do coffee shops make, and when are coffee shops busiest? »

7 ways to promote your auto shop on Yelp »

10 helpful online resources for dental practices »

5 ways to get more reviews for your restaurant »

Facebook ads for local business: Read this first! »

24 free listings sites your hair or nail salon should be on »

Celebrating National Public Lands Day: When do sporting goods stores make the most money? »

23 free listing sites every auto shop should be on »

8 reputation management solutions for dental practices »

8 ways to promote your retail business on Facebook »

7 ways to promote your restaurant on Yelp »

5 ways to promote your dental practice on Google »

10 free online resources for hair and nail salons »

Can you trust online reviews for local businesses? »

How to spot fake online reviews »

How to get more Google reviews for your hair or nail salon »

5 ways to improve Google rankings for your retail shop »

20 free local advertising ideas for dental practices »

Which is better—a business with more reviews, or one with a higher rating? »

8 reputation management solutions for hair and nail salons »

Where are people kindest and harshest in their reviews of local health and beauty businesses? »

7 ways to promote your restaurant on Facebook »

7 ways to promote your retail business on Yelp »

How to get more Google reviews for your local retail business »

6 ways to improve your Google local ranking for your hair or nail salon »

20 free advertising ideas for restaurants »

25 free listings sites every dental practice should be on »

5 ways to promote your auto shop on Google »

The 2 simple (and free) actions most successful small businesses are doing »

How much do local pizza restaurants make, and what are the top pizza days of the year? »

24 free listing sites every restaurant should be on »

8 reputation management solutions for auto repair shops »

7 ways to promote your hair or nail salon on Yelp »

10 free online resources for restaurant owners »

Why bad reviews are good for your business »

3 ways to promote your hair or nail salon on Google »

What are the best (and worst) reviewed types of retail businesses? »

3 reasons you should claim your Google business listing right now »

Local retail: Where are people kindest (and harshest) in their online reviews? »

3 reasons why you shouldn’t remove negative Yelp reviews »

Celebrating National Thrift Shop Day: when are their busiest days? »

Why you don’t want a 5-star rating on Yelp and Google (and more shocking facts) »

Celebrating National Bowling Day: How much do bowling alleys make, and when are they busiest? »

Study reveals the free, easy way local businesses can make up to $179K more annually »

Where are people kindest (and harshest) in their online reviews of local restaurants? »

Yelp advertising: an intro for small business owners »

How much do tattoo parlors make? (And the most popular tattoo days of the year) »

9 reputation monitoring tools every small business owner should know about »

7 types of Yelp reviews that can be removed (and why bad reviews might be a good thing) »

Top 10 best practices for small business email marketing »

WEBINAR: 6 free ways to bring in new customers and keep them coming back »

Google Maps advertising: an intro for local businesses »

Here’s how Amazon Prime Day affects sales at local retailers »

How much do local food and beverage businesses make during the 4th of July? »

Local SEO: 15 free tips for better search rankings »

Google reputation repair: a small business owner’s guide »

Need a simple CRM for your small business? Look for these features »

25 free local advertising ideas for small businesses »

Which businesses make the most on Father’s Day? »

Is online shopping killing Main Street? These 3 facts prove brick-and-mortar retail isn’t going anywhere »

How much do local bakeries make on National Doughnut Day? »

The complete guide to removing fake reviews »

Do local bars and restaurants make more money during the NBA Playoffs? »

The simple (and free) method small businesses are using to climb local search rankings »

3 free advertising options for local businesses »

3 Yelp fact sheet stats that prove every local business should be on Yelp »

How big is Memorial Day weekend for auto service businesses? »

Customer relationships are a two-way street »

How much does online reputation management cost, and what’s the best solution for small businesses? »

How to respond to negative reviews »

How to set up Google Customer Reviews for your small business »

Reputation management companies: The good, the bad, and how to know the difference »

How much do restaurants make on Mother’s Day? »

A guide to business ethics: How to navigate ethical issues in small business »

The 6 elements of an effective customer loyalty program »

How to respond to Google reviews »

3 easy ways to get restaurant customer feedback »

Reputation marketing: what every small business needs to know »

Does my small business really need an online CRM? »

How much do restaurants and bars make on Cinco de Mayo? »

What is online reputation management? Plus 6 tips every small business owner should know »

Is it time to consider reputation monitoring services? »

How to claim your Yelp business listing »

How to fix your online business reputation »

What’s the best CRM for small business in 2019? »

How to remove Google reviews »

Local business owners: are you paying too much in rent? »

How to claim your Google Business listing »

The small business marketing success guide »

The top 5 things every small business should include in their Google Business listing »

25 free business listing websites every small or local business should be on (Updated 2019) »

Celebrating Independent Bookstore Day 2019: How much do local, independent bookstores make? »

How do I market my independent bookstore? Top 5 tips »

How can I get more reviews for my pet business? »

How much should I spend on small business marketing? »

4 crucial steps to building an effective small business marketing plan »

Why most of your customers don’t leave reviews of your business (and what to do about it) »

Celebrating National Pet Day: What are the biggest days for local pet stores, veterinarians, and other pet services? »

National Beer Day: Does it mean more business for local bars and breweries? »

CRM for auto repair and tire shops: what do you actually need? »

March Madness in Michigan State Spartan Country: How do Lansing restaurants perform? »

3 ways to celebrate National Mom and Pop Business Owners Day »

March Madness in Wolverine Country: Do Ann Arbor restaurants do big business during the big dance? »

March Madness in Kentucky: the effects on Lexington restaurants »

Does a team in the NCAA Tournament mean more business for restaurants in college towns? »

What’s the best CRM for your hair salon or barbershop? »

Do small, local restaurants do more business during March Madness? »

How to get more reviews for your bar or lounge »

St. Patrick’s Day: Is it really as huge for bars and lounges as you might expect? »

Small business marketing: 4 key elements of an effective strategy for your restaurant »

How to get more online reviews for your restaurant »

Eating out on Valentine’s Day: Which restaurants do Americans love most for a romantic night out? »

Small businesses’ #1 goal? Survey says: revenue growth »

Small business marketing: What’s the biggest bang for your buck? »

Local business in 2019: why online reputation management is more important than ever »

How important is your small business to the economy? »

How to build a customer loyalty program: 3 creative ways »

Who needs marketing automation? You do! »

How to claim your business listing on TripAdvisor »

How the explosion in “near me” searches can drive more customers to your business »

How to remove Yelp reviews »

Why small business email marketing should be your top priority in 2019 »

How to get more reviews »

How to respond to reviews »

Start here to claim your free business listings on review sites like Google and Yelp »

4 simple steps to take control of your online business reputation »

How online reviews impact revenue for local businesses »

Reputation management vs. advertising for local businesses »

Here’s how customers use online reviews to make buying decisions »

Why online reputation management matters for local businesses »

The new rules of local marketing »

Reputation management software: Everything you need to know »

How to get Google reviews »

Introducing Womply CRM for small businesses! »

A complete look at Labor Day’s impact on local business revenue »

Imagine Sports + Fitness: Working out a new small business digital marketing model »

Womply study: Southern states lead the nation in small business optimism »

3 steps for dealing with negative online reviews »

Womply study: Half of small business owners think Donald Trump is doing a good job »

A complete look at small business sales on Memorial Day »

Kroll Auto Sales: Revving from 0 to 60 by getting more online reviews »

Mother’s Day, mimosas, and the biggest money-making weekend for local restaurants »

4 big things: preventing a reputation crisis, using your reputation to attract new customers, and more »

Keep your revenue in high spirits with this local bar and lounge analysis »

How digital changed word of mouth »

St. Augustine Lighthouse & Maritime Museum: Illuminating online reviews as a revenue driver »

4 big things: 4 ways to get more reviews, how online reviews attract new customers, and more »

Improve your revenue mileage with this local auto services analysis »

Why maintaining a 4-star rating is the key to attracting more customers »

Fresh new features: making customer retention easier than ever »

4 big things: how to make better business decisions, using big data at small businesses, and more »

April showers bring more than May flowers to local gardens and nurseries »

Introducing the Small Business Almanac »

4 big things: how to retain customers for life, 8 ways to attract customers on slow days, and more »

When are the busiest times for legal and financial businesses? »

What’s a small business customer really worth? »

4 big things: why independent bookstores thrive, why customers dump you, and more »

When are people spending money at local, independent bookstores? »

‘Location, location, location’ has gone digital for local businesses »

3 misconceptions small business owners have about online review management »

Analysis: Easter lays an egg for independent retailers »

4 big things: small business challenges podcast, rethinking Instagram, and more »

How smartphones re-wrote the customer acquisition playbook for small businesses »

The modern business owner’s approach to competitor research »

4 big things: Small business events, SEO secrets, and more »

The “Freakonomics” of small business in America  »

Womply’s hottest new features for customer engagement »

Still relying on customer receipts for returns and exchanges? »

5 states where restaurant sales spike during Spring Break »

St. Patrick’s Day vs. St. Valentine’s Day: Restaurants edition »

March Madness predictions for local businesses »

Are you losing customers and sales because of broken website links? »

Daylight Savings or winter storms: which has a bigger impact on restaurant revenues? »

3 spring-cleaning tips that will make your online business listings more attractive »

How treating your reviewers like your friends will improve sales »

Are you getting the most out of your credit card processor? »

Your March forecast for restaurant sales »

It’s time to secure your business on all fronts »

3 things to consider before trying to remove a negative review »

How new patients look for and choose medical help »

Three ways to know if today was a success »

Which states are the most expensive for eating out? »

How long would your business survive if sales stopped? »

Keeping your business running is like keeping your car running »

Do local restaurants feel the love on Valentine’s Day? »

4 ways a digital customer management tool benefits your business »

Here’s why you need to claim your Yelp listing today »

Finally, customer engagement that’s totally automatic for busy small businesses »

The fastest way to get to know your customers »

Super Bowl Sunday: a boost or bust for local restaurants & bars? »

How technology can help you boost your online reputation »

Even small businesses need to do competitor research »

The key to working smarter (not harder) is in your daily transactions »

5 simple strategies to keep your customers coming back »

3 insights every small business owner needs »

5 things to discuss with your CPA about the new tax bill »

Presidential visits: Good for politics, bad for business »

When everything is online, everything is local »

Understanding your customer profiles »

How reviews make your team more cohesive »

Instinct isn’t enough »

Why small businesses need to leverage more technology »

Why customer management matters »

Small business owners: take the online-data advantage offline »

Why small business owners should care about reputation management »

A resolution all small businesses should make in 2018 »

The Instagram double-dip »

7 sites for free stock image for small businesses »

The shopper’s social media »

Greg Witten: Giving local restaurants the ingredients to win as consumer tastes shift »

Review sites: The local business gateway to in-store sales »

Are your forfeiting 90% of your foot-traffic? »

Turn your 1-star reviews into 5-star results »

Understanding your “Review Ratio” »

The most important email you’ll send this holiday season »

Why NEAR ME searches are the modern Yellow Pages… only better »

Holiday sales: The best is yet to come »

Report: Sales were down on Small Business Saturday this year »

4 ways running a business is like raising kids »

Should your small business be accepting payments from peer-to-peer apps like Venmo or Square Cash? »

Willamette Valley Music: Striking a chord with consumers in the age of Amazon »

Alaska, Maryland, and North Dakota are the friendliest states to local retailers on Black Friday »

When should your food & beverage business be open this holiday season? »

Black Friday is the top holiday sales day for small retailers, too »

Winchester Harley-Davidson: Revving up revenue growth with simple software solutions »

Study: Only 19% of small businesses are looking for a small business loan this year »

What does San Francisco’s Dreamforce conference mean for small businesses? »

7 creative ways to save time running your small business »

3 ways the Republican tax reform bill could impact small businesses »

How to decide when you should be open for business »

A year later, what do small business owners think of President Donald Trump? »

22 of the spookiest small businesses in America »

Archie Bengzon: Dishing up growth solutions to independent restaurateurs »

How to manage online reviews and stay HIPAA compliant »

What would tax reform mean for small businesses? »

Fort Worth Tire & Service: Thriving in spite of wrenching change since ‘83 »

Agent of change: Kimberly Guest-Hernandez brings small businesses into the Digital Age »

3 data points that show exactly why revenue is so important to small businesses »

8 ways for auto repair shops to get customer feedback »

Here’s how you could pay zero federal tax on gains from small business stock »

What TripAdvisor reviews actually mean for hotel operators »

We just launched a tool that makes email marketing automatic »

Restaurant owners: Why Yelp is more important than your own website »

Here’s how small businesses can survive a hurricane »

The surprising impact of hurricanes on local businesses »

Tools of the trade for SMBs: Tyler Kaune »

We ranked the top political threats to small businesses »

How do local businesses protect themselves against major threats? »

Study: Top threats to U.S. small businesses »

This group spends half its food budget eating out »

What Deloitte’s new accounting platform says about SMB tech »

Here’s what payment data reveals about Hurricane Harvey’s impact on local businesses »

SMBs need more than credit card processing »

What impact did Hurricanes Harvey & Irma have on small businesses? »

Should you pay for positive online reviews? »

How to respond to negative reviews »

10 ways local businesses can compete with Amazon »

The Inn at Elk River: Quantifying success in high-touch hospitality »

4 ways to get customer feedback »

Here’s how online reviews help you get more customers »

3 reasons for small businesses to celebrate this Labor Day »

Want to retain more customers? Get to know them first »

The summer’s most talked about restaurants: Miami »

The summer’s most talked about restaurants: Washington D.C »

The summer’s most talked about restaurants: Las Vegas »

4 tips for building a great business website »

The summer’s most talked about restaurants: NYC »

Irish Channel Pub: The power of knowing how your business stacks up »

OnTarget Range: Hitting the mark with online reviews »

Interior Motif: A window into delivering high-touch customer experience »

Escape This: Cracking the code of comparative revenue »

The Gables Restaurant: How to turn complaining customers into repeat visitors »

The summer’s most talked about restaurants: Chicago »

The summer’s most talked about restaurants: L.A. »

What are the most popular restaurants in the U.S. this summer? »

What keeps small business owners up at night? »

Minnesota: #5 for small business hiring intent »

How to spot a great SMB employee »

LC’s Bar-B-Q: Making a local restaurant a national phenomenon »

Alabama: 49% of small business owners feel “very optimistic” »

Seafood Kitchen: Hooking customers for repeat business »

6 tips for creating a seasonal promotion »

Is your business your main income or a side hustle? »

Washington: Business regulation concerns weighing heavy »

Iowa: Business optimism means more jobs »

Pacific states: small business by the numbers »

How to create a customer loyalty program today »

Do you expect your small business to make you rich? »

Small businesses are making more money from card transactions »

Avoid these 5 customer service pet peeves »

3 creative solutions for shift management »

How to get started with email marketing »

3 steps to take the leap and start a business »

Start now to claim these 5 tax benefits in April »

Arizona: Economic, regulatory concerns dampening optimism? »

New Mexico: #8 for small business optimism »

5 ways local businesses can increase customer engagement »

Womply salutes veteran-owned businesses! »

5 of Shark Tank’s most memorable entrepreneurs »

Worried about getting hacked? Try this free cybersecurity course »

Aquarius Books: You don’t have to be psychic to get in customers’ heads »

Michigan: National politics depressing SMB optimism? »

Get to know your patrons with Customer Directory »

How does the stock market affect small business confidence? »

Wisconsin: Could SMBs create 136k new jobs this year? »

Colorado: #1 for entrepreneurship, #13 for small biz optimism »

Maryland: Optimism high, but economic concerns loom large »

Metropolitan Furnishings: Getting comfortable with online reviews »

3 steps to help your business appear in search engine results »

Does your website give customers what they need? »

Ohio: #10 nationally for small business optimism »

Is your business website doing its job? »

Indiana: Is Trump the reason for 90% small business optimism? »

Ask these 3 questions to better understand your customers »

Pennsylvania: 47% of small business owners say Obamacare repeal would have “no impact” »

Georgia: #5 nationally for small business optimism »

Is your small business prepared for a cyber security attack or data breach? »

How optimistic are small business owners in major U.S. cities like New York, Chicago, and Los Angeles? »

Illinois: #7 nationally for small business optimism »

Virginia: #17 nationally for small business hiring intent »

North Carolina: Can pro-business tax reform boost optimism in the Tar Heel State? »

Missouri: #2 nationally for small business optimism »

Kansas: #1 nationally for small business optimism »

Junction Kitchen & Provisions: Using online reviews to make better biscuits »

New York: #1 revenue not translating to optimism for local business owners »

Save time responding to online reviews with Suggested Reply by Womply! »

Florida: #12 nationally for small business hiring intent »

Texas: #15 nationally for small business optimism »

Oregon: #3 nationally for small business hiring intent »

What do small businesses think about Obamacare repeal, tax reform, and the Trump presidency? »

Utah: #3 nationally for small business optimism »

California: Concerns over Trump presidency a drag on small business optimism? »

1 in 9 small businesses will accept mobile payments like Apple Pay or cryptocurrencies like Bitcoin in 2017 »

Womply study: What’s driving optimism, anxiety, and action for small businesses? »

Celebrate National Small Business Week! »

Mardo Cigars: Smoking the competition by proactively getting more positive online reviews »

Are you effectively tracking revenue at your small business? »

Sewtime Sewing Machines: Modernizing a legacy business with marketing and revenue analytics »

Safeguard your small business with Womply Protect! »

Can you remove negative reviews from sites like Google, Facebook, and Yelp? »

Letcher Bros. Auto Repair: Driving a better business with daily revenue snapshots »

Study: Public confidence in small business is at an all-time high »

Here’s how online reviews affect small businesses — and what to do about it »

LM Restaurants: Serving up a fresh take on customer feedback for multiple locations »

How Womply Insights reduces merchant attrition for credit card processors and merchant acquirers »

The Gun Cleaners: Taking aim at proactive customer feedback »

6 last minute tax tips to help small businesses avoid overpaying Uncle Sam »

Introducing Get Reviews by Womply! »

Pokémon Go – Avoiding the Pitfalls of Media-Driven Statistics »

Pokémon Go – The Truth Behind the Game’s Economic Impact »

Mother’s Day vs. Father’s Day – Non-Restaurants »

Mother’s Day vs. Father’s Day – Restaurants »

Cinco de Mayo – A Case Study in American’s Love Affair With Celebrations »