In this 5-minute read:
- 9 local events that Houston small businesses should take advantage of this year
Attending events, business conferences, and expos is a great way to take your business to the next level. You can gain new skills for you and your employees, and grow your network. Community-based events can help increase your local brand awareness, gain new customers, and even sell products and services.
Not sure where to start? These Houston, TX area events are the perfect opportunities to add to your business calendar.
FOCUS Business Conference
When: March 1, 2020
At this conference, business owners, entrepreneurs, and investors gather together to discuss the best ways to increase revenue and grow your company. The events of this conference are focused for the modern entrepreneur.
Throughout the day you’ll hear insightful TED Talks, participate in workshops, attend panels, and enjoy the fun of cocktails, food, and booths in between sessions.
Sign up now at eventbrite.com.
Houston Crawfish and Music Festival
When: April 4, 2020
Embrace the Texan culture with crawfish and music! This festival is a family-friendly event where people of all ages can enjoy crawfish, country music and soul music throughout the day.
Your business can become a vendor or sponsor for the event to help attract new customers and spread brand awareness in the Houston area. If you’re interested in participating, reach out to firstname.lastname@example.org.
When: May 20-21, 2020
DigiMarCon is one of the largest digital marketing conferences that you won’t want to miss. From improving lead generation and sales to increasing customer loyalty, the agenda at DigiMarCon will help you enhance your marketing efforts.
Some featured topics at the conference:
- Web experience management
- Usability and design
- Video marketing
- Social media marketing
- Email marketing
- Conversion rate optimization
- Growth hacking
- Paid search marketing
- And more!
Buy tickets for this conference at digimarconsouth.com.
Texas Home and Garden Show
When: June 20-21, 2020
The Texas Home and Garden Show is a great opportunity for businesses to connect with homeowners. Share your services and products that consumers can use to help their home.
Past exhibitors have found this show to be one of the best advertising opportunities they engage in. The best part is you get to benefit from all of the marketing efforts of this large event. All you need to do is sign your business up for the show and attend.
Want to learn more about attending or becoming an exhibitor? Visit texashomeandgarden.com.
Freedom Over Texas
When: July 4, 2020
Freedom Over Texas is Houston’s annual Independence Day celebration. Music and fireworks take place at Buffalo Bayou with famous country artists as the headliners for the shows.
Your business can take part in the festivities by sponsoring the events, setting up a vendor booth, or taking your team to enjoy the fun! Throughout the week leading up to the festival, create 4th of July themed discounts and offerings that will get your customers excited.
Contact the City of Houston to learn more about becoming a sponsor or vendor.
When: August 1, 2020
MommyCon Houston is a conference that bridges education and learning with interactive exhibits for new and expectant parents. Attendees can test out new products, engage in educational sessions, and feel supported as they grow their families.
Local businesses can participate in this event by reaching out to the hosts to become a sponsor or exhibitor. If your products or services don’t necessarily speak to new parents, that’s okay too! Event attendees come from all over and will be looking for local restaurants, retail, and places of entertainment during their stay.
When: September 27-28, 2020
Don’t miss out on Houston’s annual Oktoberfest. Get the best of German and Texan culture throughout the festivities. Dress up in your finest Lederhosen and enjoy the polka music as festival-goers try the best craft beer Houston has to offer.
Your business can get involved by becoming a vendor or sponsor at the festival or by creating Oktoberfest-themed offerings throughout the festival.
Learn more about how to get involved at oktoberfesthouston.com.
Texas Renaissance Festival
When: October 3-November 29, 2020
The Texas Renaissance Festival takes place over the weekends throughout October and November as the nation’s largest one of its kind. Each weekend has a fun theme to keep the events exciting and unique. The themes include:
- 1001 Dreams
- Roman Bacchanal
- Pirate Adventure
- All Hallows Eve
- Heroes and Villains
- Barbarian Invasion
- Highland Fling
- Celtic Christmas
There is tons of fun to be had as festival-goers explore the cobblestone paths of the recreated 16th-century village.
Your business can become a vendor for the festival or take part in the fun by coordinating your offers with the different themes each week.
Learn more at texrenfest.com.
Small Business Expo
When: December 8, 2020
The Small Business Expo is Houston’s largest networking and education event for business professionals. Learn how to increase your company’s revenue and grow your business with the various workshops, presentations, and breakout sessions.
You can get inspired by other local entrepreneurs and small business owners, connect with mentors in the business world, and even spread awareness for your own business by becoming an exhibitor at the event.
Attend the event for free by registering at thesmallbusinessexpo.com.
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As you get involved in various events throughout the year, be sure to include a strategy that helps you maximize the benefits of your new customers. New customers bring new opportunities to leave your business online reviews, which in turn helps bring even more customers—and the cycle continues.
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