Insights

4 big things: preventing a reputation crisis, using your reputation to attract new customers, and more

Our top tips this week from small business experts around the Web.

May 10, 2018

How digital changed word of mouth

Social proof has migrated online to sites like Yelp and Google My Business. That’s a good thing for small, local businesses.

May 08, 2018

4 big things: 4 ways to get more reviews, how online reviews attract new customers, and more

Our top tips this week from small business experts around the Web.

Apr 26, 2018

Why maintaining a 4-star rating is the key to attracting more customers

People are looking online for businesses like yours right now. When they find you, will they like what they see?

Apr 24, 2018

4 big things: how to make better business decisions, using big data at small businesses, and more

Our top tips this week from small business experts around the Web.

Apr 19, 2018

4 big things: how to retain customers for life, 8 ways to attract customers on slow days, and more

Our top tips this week from small business experts around the Web.

Apr 12, 2018

What’s a small business customer really worth?

We lay out the financial impact of turning one-time customers into repeat visitors.

Apr 10, 2018

4 big things: why independent bookstores thrive, why customers dump you, and more

Our top tips this week from small business experts around the Web.

Apr 05, 2018

‘Location, location, location’ has gone digital for local businesses

Business owners don’t have to move their store to improve their location in the age of the modern shopper.

Apr 03, 2018

4 big things: small business challenges podcast, rethinking Instagram, and more

Our top tips this week from small business experts around the Web

Mar 28, 2018

How smartphones re-wrote the customer acquisition playbook for small businesses

Attracting new customers is an age-old frustration, but smartphones are making it easier than ever for local businesses

Mar 27, 2018

4 big things: Small business events, SEO secrets, and more

Our top tips this week from small business experts around the Web.

Mar 22, 2018

Still relying on customer receipts for returns and exchanges?

If the only proof of purchase is with your customer or in their bag, it’s time to consider digital receipts.

Mar 19, 2018

3 spring-cleaning tips that will make your online business listings more attractive

Taking the time to clean up your online listings will help you attract new customers and increase your sales.

Mar 07, 2018

How treating your reviewers like your friends will improve sales

Online business reviews don’t just help attract new customers, it’s a place to strengthen and engage your most supportive shoppers.

Mar 06, 2018

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