In this 5-minute read:
- 9 Miami events that businesses need to be aware of
- Which Miami events may be held online (or cancelled) due to potential continuation of pandemic
These Miami events, whether business conferences or community driven, are great opportunities to grow your business.
Help your business succeed by participating in events that help your team increase their experience and skills, while you improve brand awareness in your community, and even boost sales as a direct result of these events.
Look through these annual Miami area events to see where your business can shine and what opportunities are out there for you.
PLEASE NOTE: We have made every attempt to be accurate in our information but as you can imagine during the COVID-19 pandemic, everything is still in flux. Please consult the websites for the individual events and confirm the status of the events you wish to attend.
Small Business Expo
When: December 16, 2021
As Miami continues to grow, the Small Business Expo will make its appearance to help entrepreneurs and small business owners find new motivation and success. Speakers like U.S. Olympian Johnny Quinn and author Ramon Ray will share their experiences and expertise with marketing your small business and helping it thrive.
Other activities include workshops and the expo itself with tons of exhibits from other local businesses.
Attend the event for free or learn how to become an exhibitor at thesmallbusinessexpo.com.
NASCAR’s Xfinity series race
When: February 20, 2021
Racing enthusiasts travel from all over to enjoy the fun of NASCAR at Homestead-Miami Speedway to finish off the season. Prepare for this onset of new customers and excite the locals with themed offerings surrounding this event.
Share your excitement on social media and build up the hype around it. This will help get your business’s name out there as others are searching news and fun around the races.
Miami Beach Polo World Cup
When: April 22-25, 2021
The Polo World Cup on Miami Beach is a great opportunity for local businesses to take advantage of. This event has a “retail village” where local businesses can register to become exhibitors at the event. You can also sponsor the event.
If you don’t plan to attend or have an exhibit at the event, then you can share about on your social media channels and create themed offerings surrounding the cup.
Learn more about sponsorship at miamipolocup.com.
Rolling Loud Miami 2021
When: May 7-9, 2021
Originally scheduled for February 12-14, Rolling Loud Miami has been postponed to its usual time of the year.
This event is one of the largest hip-hop festivals in the world. With artists like Travis Scott, A$AP Rocky, Post Malone, and several others, Rolling Loud Miami brings in thousands of people for three days.
Concert goers will need hotels, meals, car rentals, shopping, and other entertainment during their trip to Miami. Local businesses have the opportunity to bring in new customers from the crowds but also to get the locals excited about the festival.
With themed marketing campaigns and offerings, your business can hype up the festival and take advantage of this crowd-gathering event.
Redland International Orchid Festival
When: No date yet
This is one of the largest orchid events in the U.S. Orchid hobbyists travel from all over to take classes, visit the vendors, and experience the beauty of these flowers.
Local businesses can take part in the event by preparing for the out-of-towners and creating special deals surrounding the festival.
World Business Forum
When: May 5-6, 2021
The Miami Beach Convention Center is hosting the World Business Forum in Miami, FL this year. Thousands of people who are passionate about business and innovative technologies will gather to learn, gain inspiration, and connect with others with similar interests.
Speakers of the World Business Forum will cover topics from leadership and performance to creativity, innovation, and the future of your business. During coffee breaks and lunches over this two-day conference, you’ll have opportunities to connect with other business leaders from across the globe.
Learn more about the event at wobi.com.
When: November 2-3, 2021
All 2020 Digital Summit events were moved online, but this year they are hopeful and planning to bring back the live events. They are also holding several at-home events throughout the year, which you can view here.
Expand your marketing knowledge with this incredible digital marketing experience. More than 45 actionable workshops await you and your team. Past speakers included thought leaders from Google, Facebook, Twitter, Slack, Amazon, Airbnb, and more. Get ready for new speakers to share their expertise and upcoming innovations in the industry.
You’ll have the opportunity to connect with other like-minded business owners and marketers and kick back at the end of each day with fun social gatherings and parties.
Buy your tickets now at digitalsummit.com.
Miami Book Fair
When: No dates announced yet
The Miami Book Fair moved online in 2020, and all of its speakers and events are available to stream online at miamibookfaironline.com. New dates for 2021 have not been announced yet. Stay up to date by checking miamibookfair.com/events.
More than 500 authors gather at the annual Miami Book Fair for readings, panels, and to sell their books. This event includes street vendors, book enthusiasts, and musical entertainment as people gather on the campus of Miami Dade College for the fair.
Participate as a vendor or get involved in the hype on social media and by drawing people in with fun book-themed deals. Release your inner library nerd with this fun event and prepare for the crowds that gather as their favorite authors arrive.
Enhance your marketing strategy with reputation management software
Business conferences and community events are great ways to expand your reach and improve your brand awareness, but you need a little bit more in your marketing toolbelt to help convert and retain customers.
Online reviews and a good online presence are huge conversion factors in today’s digital age. So as you get new visitors to your business through your outreach and community involvement, be sure to incorporate a robust review acquisition and management strategy to help keep your online presence healthy and bring you even more customers.
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