In this article:
- How are sales at local restaurants, bars, lodging places, retail shops, and supermarkets across Illinois faring amid the COVID-19 outbreak?
- We will also be drilling down and looking at the impact of businesses in the Chicago area, specifically
On January 24th, 2020, a woman in Chicago tested positive for COVID-19 shortly after returning from Wuhan, China. The case was only the second in the entire country, making Illinois, and the Chicago area in particular, one of the first major epicenters of what has now become a global pandemic.
The Womply Research team has been analyzing revenue trends at millions of small, local businesses across the country. We’re trying to size up the COVID-19 crisis’ impact on local businesses like restaurants, retail shops, lodging places, supermarkets, entertainment venues, and more.
Illinois Governor, J.B. Pritzker, issued a disaster proclamation on March 9th. Since then, state and county officials around the state have been implementing serious restrictions to stem the spread of the virus. This report examines exactly *how much* Illinois businesses have been impacted.
About this report: The charts below automatically update every day. They show a daily view of average 2020 revenue for Illinois businesses in a particular category compared to the closest day of the week in 2019.
Check back regularly to see how the local business economy in Illinois is faring.
Illinois restaurants saw sales plummet on March 16th
The chart below shows all revenue for restaurants across the state of Illinois each day of 2020 compared to the same time in 2019. As you can see, restaurant sales appeared to be mostly unaffected through February and even into March, despite the rapid pace at which the virus was spreading in the state.
IL restaurant sales, YTD
Sales took their first major drop on March 9th, the day Governor Pritzker announced a statewide disaster proclamation, dropping down to 20% below 2019’s figures. Sales remained slow, then tumbled to a 57% decrease after a statewide order for all restaurants to close to all but takeout orders only.
Let’s take a look at Chicago, where the outbreak has been most severe.
Chicago area restaurant sales, YTD
As you can see, Chicago area restaurants have followed nearly the exact trend as those across the state of Illinois. First dropping on March 9th after the statewide disaster proclamation, then dropping to a 62% decrease on March 17th.
Illinois bars have also been hit hard
Our research has shown that over 60% of bars have closed their doors or stopped transacting entirely. Because the charts below compare average revenue at bars that are still open and transacting, each data point does not reflect the revenue impact on the ~60% of bars that were closed or not transacting at all.
As a result, you’ll see days where it appears sales at bars have returned to normal after COVID, so it’s important to remember this is only a view into revenue at those bars who have managed to remain open despite orders for Illinois bars to remain closed to restrict the spread of the coronavirus.
IL bar/lounge sales, YTD
Bars also appeared to be impacted by March 9th’s emergency declaration, only for revenue to rebound the next day. Sales then fluctuated until March 17th, when bars across the state were ordered close to takeout only services.
Chicago area bars followed a similar pattern:
Chicago area bar/lounge sales, YTD
This chart includes only data from bars that are still open and transacting. Each day represents a comparison of average daily revenue at open bars vs. a comparable day in 2019.
As late as March 7th, when Cook county had six confirmed cases of COVID-19, Chicago area bars were doing better than at the same time in 2019.
Again, sales dropped substantially on March 9th, down to a 34% decrease, then fluctuated over the following days.
On March 16th, knowing bars were set to close the following day, enough Chicago locals decided to go out for “one last drink” that bars saw revenue spike back up to average levels.
The next day, (St. Patrick’s Day, no less), saw sales plummet to a 70% decrease as all bars remained closed to all but takeout orders only.
Illinois hotels and motels have been hit especially hard
Hotels, motels, and other lodging places across the country have been hit especially hard by the coronavirus. Amidst travel restrictions and shelter in place orders, the travel industry is really taking it on the chin, and Illinois is no exception.
IL lodging sales, YTD
Illinois hotels and motels actually saw a couple of harsh drops in revenue as early as late February. On March 11th, though, business for lodging places across the state began a free fall that’s unlikely to recover anytime soon.
The softening travel and tourism market has been especially brutal to Chicago area hotels and motels.
Chicago area lodging sales, YTD
Chicago hotels and motels also experienced a steep drop in revenue starting on the 11th. By the 19th, lodging revenue had sunk all the way to 96% below 2019’s figures.
Illinois supermarkets have seen a surge in sales
Of course, in times of crisis some businesses are decimated while others are overrun. And as Americans have been clearing out supermarkets and grocery stores in preparation for lockdowns and social isolation.
Here’s how things have shaken out so far at Illinois grocery stores and supermarkets:
IL grocery sales, YTD
Sales shot up on March 12th, doubling 2019’s figures. They continued to skyrocket to a 185% increase the very next day as announcements like the cancellation of Chicago’s St. Patrick’s Day parade made it clear the situation in Illinois was extremely serious.
Sales spiked to a +180% increase again on the 20th as shoppers across Illinois stocked up for the “stay-at-home” order starting on March 21st.
Chicago area grocery stores were hit even harder.
Chicago area grocery sales, YTD
Sales jumped to a 200% increase on the 13th, and remained above a 100% increase all the way until the statewide “stay-at-home” order went into place on the 21st.
Just the beginning for tough times in Illinois
The coronavirus outbreak has been felt especially hard in Illinois, and in Chicago in particular. As COVID-19 spreads, and the statewide “stay-at-home” order remains in place, local businesses in Illinois are likely to continue to struggle.
We will update the data in this post on a daily basis and add analysis as the story changes. In the meantime, we’re rooting for local businesses in Illinois and across the country to weather the storm.
Let Womply help you apply for your PPP loans!
As you know, it’s free to apply for a PPP loan, and we know you have lots of choices. So why should you let Womply connect you with an approved SBA lender? Because we know what we’re doing and people love the help we provide. We’ve helped over 200,000 businesses, contractors, sole proprietors, and self-employed individuals get approved. Don’t wait! The deadline is March 31, 2021.
Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!