We’re always trying to better understand the front lines of American small business. Earlier this year, we asked thousands of SMB owners in all 50 states to rank their biggest worries. Here are the top four responses:
- Attracting customers
- Having enough time for everything
- Making enough money
- Controlling costs
As a small business owner, your company is your livelihood. When you don’t have enough customers, your personal income suffers. Most SMBs can’t afford to hire a bunch of people for specialized roles, so owners and operators wear many hats and work long hours to do it all. As a result, you’re always short on cash, customers, or time — and often, all of the above.
We recognize the interconnections between customers, revenue, and time, and we’ve been working on simple solutions to address all of these needs for busy small business owners. Today, we’re thrilled to announce the launch of Womply Customer Engagement, a powerful yet simple tool that helps merchants get customers back with less time and effort.
Customer Engagement is automatic email marketing. It’s really simple: you just upload a customer list into Womply’s platform and then we take care of the rest. Customer Engagement automatically sends timely, targeted email campaigns designed to:
- Welcome new customers, and thank existing ones for their business
- Win back customers who haven’t purchased from the company in a while
- Build customer loyalty and encourage repeat business through holiday reminders, birthday wishes, and more
- Gather feedback, encourage online reviews, and even help customers make reservations
Getting customers to come back is an age-old problem, but it’s the key to business success. Repeat customers spend 67% more and cost 10 times less, but up to 80% of satisfied customers never return. In many cases, these valuable customers just need a nudge.
Email marketing is an ideal channel for winning back customers. As we’ve written before, 91% of Americans actually WANT promotional emails from the businesses they patronize, and email marketing is nearly 40 times more effective than Twitter and Facebook combined when it comes to helping businesses acquire new customers.
The average small business spends 20 hours per week and $400 per month on marketing. It doesn’t have to be that time-consuming or expensive. Email is the most effective marketing channel for local businesses, and we’re making it automatic – just set it and forget it. If you’re not already collecting customer emails, Womply Customer Directory automates that process for you, as well.
If you already have Womply, upload your email list and take Customer Engagement for a spin today. If you need help, you can reach us at firstname.lastname@example.org. If you don’t have Womply, ask your credit card processor or request a brief walkthrough from one of our experts.