May 01, 2017

Payscape Partners With Womply to Bring the Power and Efficiency of Big Data to SMBs

Partnership will empower merchants to modernize front office management, automate crucial business tasks, monitor and manage threats, and identify trends that affect revenue.


Payscape, a financial technology and payment processing innovator, today announced it has partnered with Womply, a merchant-focused technology and data company, to offer Payscape Insights to small- and medium-sized businesses. With Payscape Insights, merchants can use a simple, intuitive web application to better understand revenue drivers, monitor and minimize business threats, and simplify daily front office operations.

“The business climate is changing dramatically for local merchants, and those who use technology and data in smart, strategic ways will thrive in ways they couldn’t have imagined in years past,” says Adam Bloomston, Founder and Co-CEO at Payscape. “Our mission is to empower merchants with innovative methods to attract customers, collect money, and grow their businesses. Payscape Insights advances that mission by bringing powerful big data and software tools to small-and medium-sized businesses with simplicity and ease of use.”

The partnership between Payscape and Womply addresses the increasing need for small business owners to account for emerging opportunities and threats in their daily operations without getting bogged down by cumbersome technology tools or superfluous tasks. With Payscape Insights, merchants can easily identify revenue trends and growth opportunities, take control of their online business reputation, and streamline or automate daily front-office tasks to free up time.

Specific features of Payscape Insights include:

  • Daily revenue analytics to reveal connections between sales and factors like weather and other seasonalities
  • Segmentation and spending habits of top customers to help merchants build engagement and loyalty with their most valuable patrons
  • Summary of all positive and negative reviews on popular sites like Yelp and Facebook, and the ability to read and respond to them all from one place
  • Simple ways to encourage more positive reviews and intercept negative ones before they end up online

“For a very long time, small business was largely unaffected by changes in technology and consumer behavior, but now we’re seeing seismic shifts in the business environment on Main Street,” says Cory Capoccia, president of Womply. “We recognize the challenge local merchants face in understanding and responding to what has become a rapidly changing landscape. Our goal is to make it exceptionally intuitive and easy for merchants to grow, protect, and simplify their businesses with Digital Age speed, efficiency, and sophistication.”

Womply is a software-as-a-service (SaaS) provider to small- and medium-sized businesses and one of the fastest growing software companies in America. Our mission is to use technology and data to grow, protect, and simplify small business. Every day we serve tens of thousands of merchants, across 400+ business verticals, in every corner of America. To learn more, visit

Founded in 2004, Payscape is an innovative financial technology provider dedicated to making it simple for business owners to collect payments. We’re a team of inspired entrepreneurs intent on disrupting the commoditized payment landscape with cutting-edge products and services, universal API integration, best-in-class customer service, strategic referral and technology partnerships and a lifelong devotion to helping small to mid-size business owners increase cash flow. Learn more about the company at and subscribe to #fintech updates @Payscape.

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