Insights

Here’s how customers use online reviews to make buying decisions

Summary: Your star rating is most important Next in importance is your review content Finally, ensure that your address and …

Dec 22, 2018

Why online reputation management matters for local businesses

Summary: Reputation management is the best way to attract more customers Review sites show up in local internet searches ahead …

Dec 22, 2018

The new rules of local marketing

Summary: Word of mouth has moved online 88% of consumers trust online reviews as much as personal recommendations Local marketing …

Dec 22, 2018

Reputation management software: Everything you need to know

Warren Buffett, one of the most successful investors in the world, once said, “It takes 20 years to build a …

Dec 22, 2018

How to get Google reviews

More than ever before, Google reviews are vital to local businesses. This should come as no surprise, particularly considering how …

Dec 18, 2018

4 big things: preventing a reputation crisis, using your reputation to attract new customers, and more

Our top tips this week from small business experts around the Web.

May 10, 2018

How digital changed word of mouth

Social proof has migrated online to sites like Yelp and Google My Business. That’s a good thing for small, local businesses.

May 08, 2018

4 big things: 4 ways to get more reviews, how online reviews attract new customers, and more

Our top tips this week from small business experts around the Web.

Apr 26, 2018

Why maintaining a 4-star rating is the key to attracting more customers

People are looking online for businesses like yours right now. When they find you, will they like what they see?

Apr 24, 2018

4 big things: how to make better business decisions, using big data at small businesses, and more

Our top tips this week from small business experts around the Web.

Apr 19, 2018

4 big things: how to retain customers for life, 8 ways to attract customers on slow days, and more

Our top tips this week from small business experts around the Web.

Apr 12, 2018

What’s a small business customer really worth?

We lay out the financial impact of turning one-time customers into repeat visitors.

Apr 10, 2018

4 big things: why independent bookstores thrive, why customers dump you, and more

Our top tips this week from small business experts around the Web.

Apr 05, 2018

‘Location, location, location’ has gone digital for local businesses

Business owners don’t have to move their store to improve their location in the age of the modern shopper.

Apr 03, 2018

4 big things: small business challenges podcast, rethinking Instagram, and more

Our top tips this week from small business experts around the Web

Mar 28, 2018

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