If you run a local business, you may view marketing as a problematic, nebulous, expensive, “necessary evil.” Or you may …
Feb 20, 2019
Local business is under attack. Your customers face a constant, daily onslaught of marketing messages from huge, multinational companies trying …
Feb 19, 2019
The “shop local” movement extols the virtues of small businesses and the unique customer experience they offer. But small businesses …
Feb 19, 2019
Why does your small business need to increase customer loyalty? Let’s start out with some encouraging statistics: it costs five …
Feb 18, 2019
According to Forbes, small businesses spend 23% of their time manually inputting data. Think about that for a second: that’s …
Feb 18, 2019
In this 4-minute read: How to claim your business listing on TripAdvisor How to start a new TripAdvisor business listing …
Jan 08, 2019
If you haven’t searched using the terms “near me” on your smartphone, you’re in the minority. According to a recent …
Jan 08, 2019
Getting a bad review on Yelp can feel like a punch to the gut for small business owners, especially if …
Dec 30, 2018
As a small business owner or operator, there are endless initiatives you could be focusing on to market your goods …
Dec 24, 2018
Summary: Potential customers look for businesses with lots of reviews Recent reviews are key; old reviews don’t count in consumers’ …
Dec 24, 2018
Summary: For positive reviews, a simple thank you will do Respond to negative reviews with the R.E.S.T. model Report fake …
Dec 24, 2018
Summary: Most businesses don’t claim their listings on popular review sites They’re missing out on opportunities to attract and engage …
Dec 24, 2018
Summary: Claim your business listings on key review sites Read and respond to every review Get more reviews Use reputation …
Dec 22, 2018
Summary: You can’t ignore online reviews anymore if you want to run a successful business A single negative review can …
Dec 22, 2018
Summary: Every business needs to constantly work on new customer acquisition Start with reputation management to attract customers already looking …
Dec 22, 2018
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