online marketing

What TripAdvisor reviews actually mean for hotel operators

TripAdvisor is a place where even small, unknown hotels can stand out and attract more guests. Use it to your advantage. 

Oct 11, 2017

Restaurant owners: Why Yelp is more important than your own website

Every restaurant has to pay attention to Yelp to get customers these days. Here’s why. 

Oct 09, 2017

What Some Creative Mom and Pop Shops Are Doing (Create for Cash)

September 28, 2017 by Julie Austin The term “mom and pop shops” usually refers to small, independent brick and mortar …

Sep 28, 2017

4 tips for building a great business website

Does the thought of making a business website make you anxious? Take heart and get started with a few easy steps. 

Aug 28, 2017

Irish Channel Pub: The power of knowing how your business stacks up

Those ups and downs in revenue, are they affecting your business exclusively or the entire local market? A restaurant in the nation’s capital is using data to find out. 

Aug 25, 2017

OnTarget Range: Hitting the mark with online reviews

Hitting the bullseye with online customer feedback has led to big things for this Illinois gun shop and firing range.

Aug 24, 2017

Interior Motif: A window into delivering high-touch customer experience

Small businesses that adapt to the times stay in business longer. Technology has been a key to Interior Motif’s impressive quarter-century track record of success.

Aug 23, 2017

The Gables Restaurant: How to turn complaining customers into repeat visitors

A historic, pre-Revolutionary War property in Pennsylvania’s beautiful Brandywine Valley is taking a modern approach to delivering great dining and event experiences.

Aug 21, 2017

Seafood Kitchen: Hooking customers for repeat business

When serving up great food and customer service isn’t enough, online reviews provide great opportunities to win back customers.

Aug 02, 2017

6 tips for creating a seasonal promotion

Consumers spend billions around three key times on the calendar. Get in on the action by creating seasonal promotions for your business.

Aug 01, 2017

How to get started with email marketing

Email marketing is 40 times more effective than Facebook and Twitter for helping businesses acquire new customers. Here’s how to do it right.

Jul 13, 2017

Aquarius Books: You don’t have to be psychic to get in customers’ heads

Back in 1989, Barbara Criswell had a great career as a vice president with a big life insurance company. Then …

Jun 27, 2017

3 steps to help your business appear in search engine results

Millions of people use online search engines to discover new businesses every day. Take some simple steps to make sure your business can show up in relevant searches.

Jun 08, 2017

Does your website give customers what they need?

Your website is part of the modern storefront for local merchants. Be sure that it’s helping customers get when they need to patronize your business.

Jun 07, 2017

Sewtime Sewing Machines: Modernizing a legacy business with marketing and revenue analytics

Susie Blumstein is using data, technology, and marketing to modernize a sewing business that traces back to New York City’s bygone garment industry.

Apr 24, 2017

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