6 tips for creating a seasonal promotion

Looking for a way to increase sales? For local businesses, a great place to start is by creating a seasonal marketing promotion to harness the higher customer traffic of specific holiday periods.

The National Retail Federation notes that three times of year—winter holidays, back-to-school (coming up soon!), and Mother’s Day—are especially lucrative for businesses. Consumers spend $602.1 billion, $72.5 billion, and $19.9 billion, respectively, during these special seasons.

For small, local businesses, these numbers indicate that there’s extra opportunity for income generation tri-annually, which can help offset sales slumps at other times of the year. The trick, though, is knowing how to capture and capitalize on consumers’ added interest in seasonal shopping.

Businesses that use Womply Marketing Automation make 20% more money and see 22% more repeat customer visits. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

This is where the seasonal promotion comes in. Try these six tips to increase your sales success at different seasons.

Check out the competition

If you’re a new business owner, your first year of holiday activity might be best spent studying what other companies are doing right with their seasonal promotions. Examine what types of messaging and marketing tactics work well for your competitors. You might also poll your customers and others in your industry about their preferred types of promotions at different times of the year. Consider using a tool like Womply to compare your business’s revenue to similar businesses throughout the year.

Know what seasons your customers care about

Your customers will respond to seasonal promotions differently based on who you serve. Clearly, only your customers who are parents of school-aged children will be interested in back-to-school promotions, for example.

That’s why it’s important to find ways to understand your audience before targeting promotional materials to them. Womply CRM for small businesses can give you a 360-degree view of your customers, including who’s new, who’s loyal, and who needs a nudge to come back.

Armed with data about when your customers are most likely to shop and spend, you’ll know where to focus your efforts when designing your seasonal promotion.

Tie a theme to your promotional message

You don’t have to be a retailer of school supplies or sell greeting cards to take advantage of seasonal buying patterns. Brainstorm ways that your business can introduce a seasonal theme to your regular offerings. Here are some ideas to get your juices flowing as you think about your own business:

  • Offer a Thanksgiving variation on your standard merchandise, perhaps incorporating different colors or styles.
  • Customize your services to match seasonal patterns and trends. This could be as simple as a florist offering a specially designed and priced Mother’s Day floral arrangement.
  • Give away a free session of your services or a free trial product as a customer appreciation gift for Christmas or to kick off the New Year.
  • Plan a winter or back-to-school clearance sale event to generate excitement around a one-time offer.

Magnify sharing power

Holidays bring about extra urges to share, since that’s really what these celebrations are all about. This is the perfect time to leverage social-share icons, which have been shown to improve click-through rates on email up to 115%, according to GetResponse.

Create a “friends and family” event as your seasonal promotion to generate added buzz over key holidays, and let social-share icons do the work. You might also try offering a holiday-themed Twitter contest as a seasonal promotion, with a giveaway item for participants. Be sure your freebie has some tie-back to your company, however—such as a holiday gift card downloaded from your company website—to be sure you have a way to earn new customers.

Make your promotional materials reusable

When you take the time to design and develop seasonal campaigns, you want to get as much mileage as possible from your efforts. Whether your promotion involves holiday-specific web content, social media pages, or other types of assets, don’t see these as one-offs. Invest in the future by creating materials you can repurpose and reuse every holiday season.

Don’t wait too long

If you’re just starting to think about a seasonal promotion for the winter holidays at Halloween, you’re already too late. Remember the high level of competition and noise during peak selling times of year. Your goal as a small business owner should be to find ways to have your seasonal marketing efforts stand out with your customers in a crowded field.

Getting an early start can help you accomplish this, since your customers will receive your promotions before the onslaught. For example, you might target sending out promotions in late summer or early fall for products and services that will be appropriate in the winter months.

If you want to help maximize your efforts and save a lot of time, check out Womply’s marketing solutions for small businesses. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!


PPP success story: How one freelance writer got the PPP loan

Written by: Kaili Killpack In this 5-minute read: What led me to apply for the PPP loan How the PPP […]

Read More

What is the Employee Retention Credit and can I get it if I received PPP loans?

In this 7-minute read: What is the Employee Retention Credit? How much can an employer receive with the Employee Retention […]

Read More

The PPP is out of money (again): what can I do? 2021

In this 2-minute read: The SBA announced that the Paycheck Protection Program ran out of money for most borrowers on […]

Read More

9 ways to maximize PPP loan forgiveness (important 2021 tips)

In this 7-minute read: Ways to maximize and help you get your PPP loan forgiveness Over 10 million businesses, independent […]

Read More

Do PPP loans affect business taxes and deductions?

In this 6-minute read: Is the PPP loan taxable? What are the tax implications of a forgiven PPP loan? Will […]

Read More

Restaurant Revitalization Fund (RRF) basics, and can PPP borrowers apply?

In this 10-minute read: Restaurant Revitalization Fund (RRF) introduction Who is eligible for RRF grants? How and when to apply […]

Read More

See why Womply is the #1 marketing and CRM solution used by 500,000+ businesses.

Please start typing, and then choose your business from the dropdown.

By submitting this form you agree to Womply’s Terms of Service and Privacy Policy.