Graphic of the Unites States of America

The State of Local Restaurants 2019

WISCONSIN


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Wisconsin. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Wisconsin

Wisconsin is the 47th-ranked state for average restaurant revenues in the United States, pulling in 34% less in daily revenue than the national average on a given day.

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How much do restaurants in Wisconsin make on an average day?

On a given day, restaurants in Wisconsin brought in $837 in revenue. The average restaurant also processed about 27 transactions each day while seeing customers spend an average of $30.48 per ticket.

Sales Revenue Transactions Ticket Size
$837 27 $30.48
National Rank: 47 National Rank: 49 National Rank: 14

 

How much do local restaurants in Wisconsin make each week?

Weekends are big for restaurants across the country, and things were no different in the Badger State, with 59% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 22% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 8% of all revenue.

 

Friday was the busiest day of the week in terms of foot traffic, with Wisconsin restaurants processing an average of 35 transactions per day.

Wisconsinites open their pocketbooks the most on Saturdays, spending $34.89 per ticket on average. Which is 14% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Wisconsin make in a year?

Restaurants in Wisconsin experience their biggest months during the summer, as opposed to most restaurants across the country where revenue stays mostly consistent throughout the year.

 

Top 5 days for Wisconsin restaurants

The top three days of the year for restaurants in Wisconsinall fell in July. And, as in most other states across the country, Mother's Day weekend was responsible for two of the top days of the year.

#1 #2 #3 #4 #5

7/20/18

7/27/18

7/6/18

5/12/18

Day before Mother's Day

5/13/18

Mother's Day

Friday Friday Friday Saturday Sunday

 

Wisconsin restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 345 -54% 46% $696 -17% 23 -18% $30.76 1%
Super Bowl Sunday 259 -30% 71% $685 -18% 23 -18% $30.35 0%
Valentine's Day 142 4% 82% $880 5% 27 0% $32.21 6%
President's Day 352 -56% 60% $507 -39% 21 -25% $24.56 -19%
St. Patrick's Day 28 66% 87% $1,321 58% 40 44% $33.42 10%
Saturday before Easter 92 32% 87% $1,063 27% 31 14% $34.05 12%
Easter Sunday 185 -10% 59% $1,061 27% 24 -12% $43.69 43%
Cinco de Mayo 32 66% 97% $1,190 42% 36 31% $33.13 9%
Day before Mother's Day 4 83% 96% $1,319 58% 36 31% $36.58 20%
Mother's Day 5 82% 86% $1,468 75% 35 26% $42.36 39%
Memorial Day 264 -31% 59% $812 -3% 27 -3% $30.57 0%
Day before Father's Day 20 71% 97% $1,218 46% 34 22% $36.25 19%
Father's Day 82 42% 86% $1,156 38% 32 16% $36.20 19%
4th of July 209 -18% 65% $877 5% 26 -4% $33.27 9%
Labor Day 241 -24% 59% $890 6% 28 1% $32.12 5%
Halloween 242 -26% 84% $610 -27% 24 -12% $25.17 -17%
Veteran's Day 154 0% 75% $919 10% 29 5% $32.00 5%
Thanksgiving 354 -58% 43% $670 -20% 17 -39% $40.29 32%
Black Friday 111 23% 82% $1,042 24% 29 5% $35.99 18%
Saturday before Christmas 94 31% 81% $1,122 34% 31 13% $36.12 18%
Christmas Eve 330 -48% 50% $718 -14% 19 -29% $36.92 21%
Christmas Day 365 -78% 23% $651 -22% 18 -35% $36.39 19%
New Year's Eve 138 6% 68% $1,073 28% 27 -3% $40.40 33%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Wisconsin, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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