Graphic of the Unites States of America

The State of Local Restaurants 2019


 

Have you ever wondered how much money people spend eating out at local restaurants? We certainly have, so we crunched the numbers.

To project sales patterns in 2019, we analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and how 2019 might compare to 2018 when it comes to dining local.

Use the map below to see local restaurant data for every state, or scroll down to read our national report. You can also see reports for major U.S. metro areas.

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FL TX NM AZ AK CA NV UT CO OR WA ID HI OK MT WY ND SD NE KS MN IA MO AR LA MS AL GA SC IL WI MI IN OH TN KY NC WV VA PA NY ME VT NH RI CT NJ DE MD MA

 

Understanding this report

To uncover how consumers are patronizing local restaurants, we looked at:

  • Transactions: How many individual payments a restaurant processes on a given day.
  • Ticket size: How much patrons spend on average per transaction on a given day.
  • Daily sales revenue: How much revenue a restaurant makes on a given day.

How much do local restaurants make on an average day?

On a given day, restaurants in America brought in $1,273 in revenue. The average restaurant also processed about 45 transactions each day while seeing customers spend an average of $28.38 per ticket.

Sales Revenue Transactions Ticket Size
$1,272 45 $28.38
National Average National Average National Average

 

State by state comparison

In comparing the average day for restaurants in each state, restaurants in Rhode Island proved to bring home the consistently highest average revenue with $1,883 coming in on any given day. The largest average ticket belonged to restaurants in Vermont, where the average meal cost $38.22. North Carolina, meanwhile, was home to the country’s busiest restaurants, with 63 average daily transactions on a given day.

See where your state stacks up in the chart below.

State Daily Sales Revenue computerdaily Sales rev vs national Ticket size Ticket size vs national Average Transactions Transactions vs national

 

How much do local restaurants make each week?

Unsurprisingly, restaurants across the country live for the weekends, with a combined total of 54% of all restaurant revenue coming in on Friday through Sunday.

 

Looking deeper, you can see Fridays are typically the busiest day of the week for restaurants across the country, but Americans typically spend a little more when they go out on Saturdays and Sundays.

 

 

How much does the average restaurant make in a year?

Americans clearly love to eat out regardless of the season, as local restaurants around the country see remarkably consistent performance month over month.

 

A closer look shows foot traffic gets off to a slow start with 40 average transactions per restaurant in January, before settling into a consistent average for the rest of the year. Average purchase prices also remain consistent throughout the year, with Americans choosing to splurge a bit over the holidays.

 

Top 5 days for local restaurants nationwide

Mother’s Day weekend was huge for local restaurants across the country. The number one revenue day in 17 states fell on Mother’s Day weekend, and 33 out of 50 states saw Mother’s Day weekend crack at least one of their top 5 days.

#1 #2 #3 #4 #5

5/12/18

Day before Mother's Day

5/13/18

Mother's Day

5/5/18

Cinco de Mayo

3/17/18

St. Patrick's Day

4/28/18

Saturday Sunday Saturday Saturday Saturday

 

Cinco de Mayo and St. Patrick’s Day likewise proved to be a huge day for restaurants across the country. Cinco de Mayo topped the charts in 6 states and was in the top 5 of 28 states. St. Patrick’s Day was the top day in 4 states and top 5 in 13 states.

 

Local restaurant revenue on prominent days

As the numbers above prove, restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -48% 46% $1,224 -4% 37 -18% $33.08 17%
Super Bowl Sunday 255 -20% 71% $1,232 -3% 40 -11% $30.64 8%
Valentine's Day 120 13% 87% $1,434 13% 46 3% $30.86 9%
President's Day 324 -33% 75% $984 -23% 38 -15% $25.76 -9%
St. Patrick's Day 4 54% 90% $1,879 48% 58 29% $32.38 14%
Saturday before Easter 43 42% 90% $1,727 36% 53 17% $32.83 16%
Easter Sunday 231 -14% 59% $1,602 26% 42 -6% $38.06 34%
Cinco de Mayo 3 58% 94% $1,834 44% 56 25% $32.63 15%
Day before Mother's Day 1 62% 95% $1,863 46% 53 19% $34.90 23%
Mother's Day 2 60% 81% $2,180 71% 52 16% $41.89 48%
Memorial Day 273 -23% 65% $1,301 2% 43 -4% $30.26 7%
Day before Father's Day 7 52% 96% $1,730 36% 51 14% $33.80 19%
Father's Day 65 37% 82% $1,840 45% 50 10% $37.17 31%
4th of July 318 -32% 58% $1,278 1% 42 -8% $30.80 9%
Labor Day 272 -23% 62% $1,376 8% 45 0% $30.45 7%
Halloween 236 -15% 87% $1,065 -16% 43 -5% $24.91 -12%
Veteran's Day 152 4% 74% $1,544 21% 48 7% $31.98 13%
Thanksgiving 364 -62% 34% $1,239 -3% 31 -31% $39.69 40%
Black Friday 185 -5% 76% $1,374 8% 41 -9% $33.71 19%
Saturday before Christmas 82 29% 82% $1,723 35% 49 8% $35.32 24%
Christmas Eve 300 -28% 60% $1,318 4% 34 -25% $39.07 38%
Christmas Day 365 -72% 21% $1,476 16% 35 -22% $41.95 48%
New Year's Eve 164 -1% 70% $1,558 22% 43 -4% $36.05 27%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states and the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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