Graphic of the Unites States of America

The State of Local Restaurants 2019

VIRGINIA


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Virginia. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Virginia

Virginia is the 20th-ranked state for average restaurant revenues in the United States, pulling in 2% less in daily revenue than the national average on a given day.

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How much do restaurants in Virginia make on an average day?

On a given day, restaurants in Virginia brought in $1,250 in revenue. The average restaurant also processed about 46 transactions each day while seeing customers spend an average of $27.32 per ticket.

Sales Revenue Transactions Ticket Size
$1,250 46 $27.33
National Rank: 20 National Rank: 20 National Rank: 28

 

How much do local restaurants in Virginia make each week?

Weekends are big for restaurants across the country, and things were no different in the Old Dominion State, with 55% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.

 

Friday was the busiest day of the week in terms of foot traffic, with Virginia restaurants processing an average of 56 transactions per day.

Virginians open their pocketbooks the most on Saturdays, spending $31.68 per ticket on average. Which is 16% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Virginia make in a year?

Restaurants in Virginia, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for Virginia restaurants

May was a huge month for restaurants in Virginia, with all five top days coming in big weekends throughout the month.

#1 #2 #3 #4 #5

5/25/18

5/13/18

Mother's Day

5/5/18

Cinco de Mayo

5/12/18

Day before Mother's Day

5/19/18

Friday Sunday Saturday Saturday Saturday

 

Virginia restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 347 -40% 55% $1,180 -6% 37 -18% $31.58 16%
Super Bowl Sunday 295 -27% 73% $1,075 -14% 37 -20% $29.34 7%
Valentine's Day 96 23% 89% $1,510 21% 49 7% $30.90 13%
President's Day 310 -31% 78% $969 -23% 40 -13% $24.36 -11%
St. Patrick's Day 6 56% 91% $1,864 49% 60 30% $31.18 14%
Saturday before Easter 25 50% 92% $1,768 41% 56 22% $31.76 16%
Easter Sunday 202 -9% 63% $1,578 26% 43 -6% $36.61 34%
Cinco de Mayo 3 64% 96% $1,869 49% 60 30% $31.34 15%
Day before Mother's Day 4 63% 96% $1,842 47% 55 21% $33.18 21%
Mother's Day 2 64% 82% $2,189 75% 54 18% $40.47 48%
Memorial Day 263 -22% 68% $1,246 0% 43 -7% $29.13 7%
Day before Father's Day 14 53% 97% $1,715 37% 53 15% $32.57 19%
Father's Day 73 35% 83% $1,771 42% 49 8% $35.86 31%
4th of July 323 -33% 57% $1,273 2% 41 -11% $31.24 14%
Labor Day 284 -26% 65% $1,234 -1% 43 -7% $29.00 6%
Halloween 249 -20% 88% $993 -21% 41 -11% $24.36 -11%
Veteran's Day 156 1% 75% $1,453 16% 47 2% $30.96 13%
Thanksgiving 364 -64% 27% $1,471 18% 32 -31% $46.54 70%
Black Friday 182 -6% 78% $1,322 6% 39 -14% $33.67 23%
Saturday before Christmas 100 21% 82% $1,616 29% 47 4% $34.08 25%
Christmas Eve 300 -28% 61% $1,281 2% 33 -29% $39.32 44%
Christmas Day 365 -65% 23% $1,668 33% 37 -19% $44.84 64%
New Year's Eve 162 -2% 70% $1,526 22% 42 -7% $35.94 32%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Virginia, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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