The State of Local Restaurants 2019
VIRGINIA
We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Virginia. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.
What we learned about local restaurant sales in Virginia
Virginia is the 20th-ranked state for average restaurant revenues in the United States, pulling in 2% less in daily revenue than the national average on a given day.
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How much do restaurants in Virginia make on an average day?
On a given day, restaurants in Virginia brought in $1,250 in revenue. The average restaurant also processed about 46 transactions each day while seeing customers spend an average of $27.32 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,250 | 46 | $27.33 |
| National Rank: 20 | National Rank: 20 | National Rank: 28 |
How much do local restaurants in Virginia make each week?
Weekends are big for restaurants across the country, and things were no different in the Old Dominion State, with 55% of all revenue coming in between Friday and Sunday.
Saturday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.
Friday was the busiest day of the week in terms of foot traffic, with Virginia restaurants processing an average of 56 transactions per day.
Virginians open their pocketbooks the most on Saturdays, spending $31.68 per ticket on average. Which is 16% more than the average ticket throughout the week.
How much does the average restaurant in Virginia make in a year?
Restaurants in Virginia, like most restaurants across the country, saw very little change in month to month revenue throughout the year.
Top 5 days for Virginia restaurants
May was a huge month for restaurants in Virginia, with all five top days coming in big weekends throughout the month.
| #1 | #2 | #3 | #4 | #5 |
5/25/18 |
5/13/18 Mother's Day |
5/5/18 Cinco de Mayo |
5/12/18 Day before Mother's Day |
5/19/18 |
| Friday | Sunday | Saturday | Saturday | Saturday |
Virginia restaurants on prominent days
Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 347 | -40% | 55% | $1,180 | -6% | 37 | -18% | $31.58 | 16% |
| Super Bowl Sunday | 295 | -27% | 73% | $1,075 | -14% | 37 | -20% | $29.34 | 7% |
| Valentine's Day | 96 | 23% | 89% | $1,510 | 21% | 49 | 7% | $30.90 | 13% |
| President's Day | 310 | -31% | 78% | $969 | -23% | 40 | -13% | $24.36 | -11% |
| St. Patrick's Day | 6 | 56% | 91% | $1,864 | 49% | 60 | 30% | $31.18 | 14% |
| Saturday before Easter | 25 | 50% | 92% | $1,768 | 41% | 56 | 22% | $31.76 | 16% |
| Easter Sunday | 202 | -9% | 63% | $1,578 | 26% | 43 | -6% | $36.61 | 34% |
| Cinco de Mayo | 3 | 64% | 96% | $1,869 | 49% | 60 | 30% | $31.34 | 15% |
| Day before Mother's Day | 4 | 63% | 96% | $1,842 | 47% | 55 | 21% | $33.18 | 21% |
| Mother's Day | 2 | 64% | 82% | $2,189 | 75% | 54 | 18% | $40.47 | 48% |
| Memorial Day | 263 | -22% | 68% | $1,246 | 0% | 43 | -7% | $29.13 | 7% |
| Day before Father's Day | 14 | 53% | 97% | $1,715 | 37% | 53 | 15% | $32.57 | 19% |
| Father's Day | 73 | 35% | 83% | $1,771 | 42% | 49 | 8% | $35.86 | 31% |
| 4th of July | 323 | -33% | 57% | $1,273 | 2% | 41 | -11% | $31.24 | 14% |
| Labor Day | 284 | -26% | 65% | $1,234 | -1% | 43 | -7% | $29.00 | 6% |
| Halloween | 249 | -20% | 88% | $993 | -21% | 41 | -11% | $24.36 | -11% |
| Veteran's Day | 156 | 1% | 75% | $1,453 | 16% | 47 | 2% | $30.96 | 13% |
| Thanksgiving | 364 | -64% | 27% | $1,471 | 18% | 32 | -31% | $46.54 | 70% |
| Black Friday | 182 | -6% | 78% | $1,322 | 6% | 39 | -14% | $33.67 | 23% |
| Saturday before Christmas | 100 | 21% | 82% | $1,616 | 29% | 47 | 4% | $34.08 | 25% |
| Christmas Eve | 300 | -28% | 61% | $1,281 | 2% | 33 | -29% | $39.32 | 44% |
| Christmas Day | 365 | -65% | 23% | $1,668 | 33% | 37 | -19% | $44.84 | 64% |
| New Year's Eve | 162 | -2% | 70% | $1,526 | 22% | 42 | -7% | $35.94 | 32% |
Methodology
Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Virginia, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.
