Graphic of the Unites States of America

The State of Local Restaurants 2019

TEXAS


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Texas. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Texas

Texas is the 22nd-ranked state for average restaurant revenues in the United States, pulling in 5% less in daily revenue than the national average on a given day.

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How much do restaurants in Texas make on an average day?

On a given day, restaurants in Texas brought in $1,204 in revenue. The average restaurant also processed about 47 transactions each day while seeing customers spend an average of $25.58 per ticket.

Sales Revenue Transactions Ticket Size
$1,204 47 $25.59
National Rank: 22 National Rank: 17 National Rank: 34

 

How much do local restaurants in Texas make each week?

Weekends are big for restaurants across the country, and things were no different in the Lone Star State, with 53% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 19% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.

 

Friday was the busiest day of the week in terms of foot traffic, with Texas restaurants processing an average of 56 transactions per day.

Texans open their pocketbooks the most on Saturdays, spending $29.36 per ticket on average. Which is 15% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Texas make in a year?

Restaurants in Texas, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for Texas restaurants

Springtime was big for restaurants in Texas, with Mother's Day weekend, St. Patrick's Day, and Cinco de Mayo all responsible for top days of the year.

#1 #2 #3 #4 #5

5/12/18

Day before Mother's Day

3/17/18

St. Patrick's Day

4/14/18

3/30/18

5/5/18

Cinco de Mayo

Saturday Saturday Saturday Friday Saturday

 

Texas restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -59% 38% $1,118 -7% 37 -22% $30.31 18%
Super Bowl Sunday 258 -18% 66% $1,267 5% 46 -3% $27.63 8%
Valentine's Day 121 12% 85% $1,351 12% 48 3% $27.92 9%
President's Day 340 -35% 74% $905 -25% 41 -14% $22.28 -13%
St. Patrick's Day 2 53% 88% $1,774 47% 61 29% $29.27 14%
Saturday before Easter 39 40% 87% $1,646 37% 55 17% $29.82 17%
Easter Sunday 267 -20% 54% $1,518 26% 47 0% $32.31 26%
Cinco de Mayo 5 50% 92% $1,663 38% 57 20% $29.42 15%
Day before Mother's Day 1 54% 94% $1,685 40% 54 15% $31.17 22%
Mother's Day 13 46% 74% $2,011 67% 55 18% $36.29 42%
Memorial Day 279 -23% 66% $1,182 -2% 43 -8% $27.35 7%
Day before Father's Day 25 43% 95% $1,547 28% 51 9% $30.06 17%
Father's Day 73 29% 76% $1,742 45% 52 10% $33.48 31%
4th of July 341 -35% 60% $1,097 -9% 40 -16% $27.61 8%
Labor Day 313 -28% 62% $1,198 -1% 44 -7% $27.20 6%
Halloween 269 -20% 86% $946 -22% 41 -13% $23.08 -10%
Veteran's Day 164 2% 69% $1,505 25% 52 11% $28.83 13%
Thanksgiving 364 -68% 29% $1,113 -8% 32 -32% $34.88 36%
Black Friday 226 -11% 70% $1,294 7% 43 -10% $30.35 19%
Saturday before Christmas 85 26% 80% $1,617 34% 51 8% $31.92 25%
Christmas Eve 346 -36% 57% $1,158 -4% 35 -26% $33.44 31%
Christmas Day 365 -77% 17% $1,355 12% 36 -23% $37.15 45%
New Year's Eve 274 -22% 64% $1,249 4% 41 -12% $30.12 18%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Texas, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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