Graphic of the Unites States of America

The State of Local Restaurants 2019

MISSOURI


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Missouri. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Missouri

Missouri is the 31st-ranked state for average restaurant revenues in the United States, pulling in 15% less in daily revenue than the national average on a given day.

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How much do restaurants in Missouri make on an average day?

On a given day, restaurants in Missouri brought in $1,079 in revenue. The average restaurant also processed about 38 transactions each day while seeing customers spend an average of $28.04 per ticket.

Sales Revenue Transactions Ticket Size
$1,079 38 $28.04
National Rank: 31 National Rank: 35 National Rank: 26

 

How much do local restaurants in Missouri make each week?

Weekends are big for restaurants across the country, and things were no different in the Show Me State, with 55% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 21% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 9% of all revenue.

 

Saturday was also the busiest day of the week in terms of foot traffic, with Missouri restaurants processing an average of 47 transactions per day.

Missourians open their pocketbooks the most on Saturdays as well, spending $31.88 per ticket on average. Which is 14% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Missouri make in a year?

Restaurants in Missouri, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for Missouri restaurants

Cinco de Mayo and Mother's Day Saturday were the two biggest days for restaurants in Missouri. Spring proved to be busy overall, though, with St. Patrick's Day and weekends in April filling out the rest of the top five.

#1 #2 #3 #4 #5

5/5/18

Cinco de Mayo

5/12/18

Day before Mother's Day

4/21/18

4/14/18

3/17/18

St. Patrick's Day

Saturday Saturday Saturday Saturday Saturday

 

Missouri restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -61% 39% $901 -17% 29 -25% $31.06 11%
Super Bowl Sunday 300 -33% 71% $864 -20% 30 -23% $29.27 4%
Valentine's Day 101 18% 87% $1,245 15% 41 7% $30.35 8%
President's Day 335 -43% 69% $750 -31% 30 -21% $24.77 -12%
St. Patrick's Day 5 62% 90% $1,630 51% 53 37% $30.93 10%
Saturday before Easter 75 41% 90% $1,428 32% 45 16% $32.03 14%
Easter Sunday 328 -41% 56% $954 -12% 27 -29% $34.84 24%
Cinco de Mayo 1 86% 96% $1,769 64% 57 48% $30.95 10%
Day before Mother's Day 2 73% 96% $1,644 52% 48 25% $34.23 22%
Mother's Day 34 50% 78% $1,756 63% 46 19% $38.43 37%
Memorial Day 316 -37% 55% $1,041 -4% 35 -8% $29.46 5%
Day before Father's Day 17 57% 97% $1,473 36% 45 18% $32.39 15%
Father's Day 91 29% 77% $1,524 41% 43 12% $35.42 26%
4th of July 350 -48% 54% $873 -19% 30 -23% $29.34 5%
Labor Day 307 -35% 53% $1,107 2% 38 -1% $28.93 3%
Halloween 247 -17% 86% $873 -19% 36 -7% $24.39 -13%
Veteran's Day 169 -3% 71% $1,231 14% 40 4% $30.61 9%
Thanksgiving 364 -67% 32% $957 -11% 25 -34% $37.81 35%
Black Friday 148 2% 75% $1,241 15% 37 -3% $33.21 18%
Saturday before Christmas 85 35% 81% $1,520 41% 43 11% $35.53 27%
Christmas Eve 356 -54% 49% $864 -20% 25 -36% $35.15 25%
Christmas Day 365 -86% 13% $945 -12% 26 -33% $36.70 31%
New Year's Eve 244 -17% 63% $1,197 11% 36 -8% $33.72 20%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Missouri, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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