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The State of Local Restaurants 2019

MICHIGAN


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Michigan. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Michigan

Michigan is the 35th-ranked state for average restaurant revenues in the United States, pulling in 21% less in daily revenue than the national average on a given day.

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How much do restaurants in Michigan make on an average day?

On a given day, restaurants in Michigan brought in $1,010 in revenue. The average restaurant also processed about 39 transactions each day while seeing customers spend an average of $25.90 per ticket.

Sales Revenue Transactions Ticket Size
$1,010 39 $25.90
National Rank: 35 National Rank: 30 National Rank: 33

 

How much do local restaurants in Michigan make each week?

Weekends are big for restaurants across the country, and things were no different in the Great Lakes State, with 54% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 10% of all revenue.

 

Friday was the busiest day of the week in terms of foot traffic, with Michigan restaurants processing an average of 47 transactions per day.

Michiganders open their pocketbooks the most on Saturdays, spending $28.68 per ticket on average. Which is 11% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Michigan make in a year?

Restaurants in Michigan experience their biggest months during the summer, as opposed to most restaurants across the country where revenue stays mostly consistent throughout the year.

 

Top 5 days for Michigan restaurants

Summertime was big for restaurants in Michigan, starting with Indpendence Day weekend, and the remaining top four days coming in big weekends throughout the season.

#1 #2 #3 #4 #5

7/6/18

7/21/18

7/27/18

7/28/18

8/3/18

Friday Saturday Friday Saturday Friday

 

Michigan restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 351 -47% 51% $914 -10% 33 -16% $27.87 8%
Super Bowl Sunday 233 -16% 73% $1,013 0% 36 -8% $28.15 9%
Valentine's Day 178 -4% 83% $1,018 1% 39 -1% $26.32 2%
President's Day 344 -42% 73% $694 -31% 30 -22% $22.80 -12%
St. Patrick's Day 12 59% 91% $1,530 52% 55 41% $27.77 7%
Saturday before Easter 76 30% 91% $1,240 23% 44 13% $28.10 8%
Easter Sunday 313 -33% 51% $1,145 13% 33 -16% $34.82 34%
Cinco de Mayo 28 50% 95% $1,390 38% 49 25% $28.50 10%
Day before Mother's Day 18 55% 97% $1,399 39% 48 22% $29.37 13%
Mother's Day 17 56% 87% $1,566 55% 44 13% $35.41 37%
Memorial Day 270 -23% 64% $1,042 3% 38 -3% $27.65 7%
Day before Father's Day 31 50% 98% $1,333 32% 45 16% $29.43 14%
Father's Day 62 35% 87% $1,351 34% 43 11% $31.25 21%
4th of July 208 -11% 64% $1,221 21% 41 5% $29.75 15%
Labor Day 251 -20% 58% $1,200 19% 43 10% $27.87 8%
Halloween 235 -16% 86% $846 -16% 36 -7% $23.36 -10%
Veteran's Day 165 -1% 79% $1,103 9% 41 4% $27.11 5%
Thanksgiving 364 -60% 32% $1,090 8% 35 -11% $31.34 21%
Black Friday 191 -7% 77% $1,052 4% 37 -6% $28.64 11%
Saturday before Christmas 117 15% 83% $1,211 20% 41 6% $29.23 13%
Christmas Eve 316 -34% 61% $938 -7% 31 -21% $30.49 18%
Christmas Day 365 -77% 19% $1,098 9% 33 -15% $32.98 27%
New Year's Eve 152 4% 72% $1,255 24% 40 4% $31.06 20%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Michigan, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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