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The State of Local Restaurants 2019

MASSACHUSETTS


We analyzed transactions for every day of the 2018 calendar year at 42,223 small, local restaurants across the United States, including Massachusetts. The result is a comprehensive look at when local restaurants do the most business, when they seat the most guests, and when customers tend to spend a little extra when eating out.

What we learned about local restaurant sales in Massachusetts

Massachusetts is the 4th-ranked state for average restaurant revenues in the United States, pulling in 25% more in daily revenue than the national average on a given day.

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How much do restaurants in Massachusetts make on an average day?

On a given day, restaurants in Massachusetts brought in $1,585 in revenue. The average restaurant also processed about 50 transactions each day while seeing customers spend an average of $31.79 per ticket.

Sales Revenue Transactions Ticket Size
$1,585 50 $31.79
National Rank: 4 National Rank: 10 National Rank: 7

 

How much do local restaurants in Massachusetts make each week?

Weekends are big for restaurants across the country, and things were no different in the Bay State, with 55% of all revenue coming in between Friday and Sunday.

Saturday was the biggest day of the week, accounting for 20% of all local restaurant revenue. Monday was the lowest performing day of the week, accounting for 9% of all revenue.

 

Friday was the busiest day of the week in terms of foot traffic, with Massachusetts restaurants processing an average of 62 transactions per day.

Bay Staters open their pocketbooks the most on Saturdays, spending $38.27 per ticket on average. Which is 20% more than the average ticket throughout the week.

 

 

How much does the average restaurant in Massachusetts make in a year?

Restaurants in Massachusetts, like most restaurants across the country, saw very little change in month to month revenue throughout the year.

 

Top 5 days for Massachusetts restaurants

Four of the top five days for restaurants in Massachusetts all fell in May, including Mother's Day weekend and Cinco de Mayo.

#1 #2 #3 #4 #5

5/12/18

Day before Mother's Day

5/19/18

5/5/18

Cinco de Mayo

5/13/18

Mother's Day

6/1/18

Saturday Saturday Saturday Sunday Friday

 

Massachusetts restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 354 -54% 48% $1,283 -19% 35 -31% $37.09 17%
Super Bowl Sunday 299 -32% 66% $1,375 -13% 40 -21% $34.75 9%
Valentine's Day 196 -7% 79% $1,564 -1% 49 -3% $32.19 1%
President's Day 336 -42% 66% $1,167 -26% 41 -18% $28.65 -10%
St. Patrick's Day 42 49% 85% $2,330 47% 60 20% $38.88 22%
Saturday before Easter 64 44% 86% $2,241 41% 60 19% $37.65 18%
Easter Sunday 285 -29% 54% $1,766 11% 39 -21% $44.97 41%
Cinco de Mayo 3 63% 91% $2,385 50% 61 22% $39.19 23%
Day before Mother's Day 1 69% 92% $2,443 54% 59 19% $41.07 29%
Mother's Day 4 62% 81% $2,647 67% 55 10% $48.26 52%
Memorial Day 229 -15% 69% $1,643 4% 48 -4% $34.36 8%
Day before Father's Day 37 50% 96% $2,081 31% 54 9% $38.24 20%
Father's Day 85 30% 85% $2,041 29% 49 -1% $41.57 31%
4th of July 341 -44% 47% $1,567 -1% 48 -4% $32.82 3%
Labor Day 245 -20% 65% $1,642 4% 48 -3% $34.01 7%
Halloween 210 -10% 88% $1,360 -14% 50 -1% $27.44 -14%
Veteran's Day 115 14% 76% $2,018 27% 54 8% $37.53 18%
Thanksgiving 362 -67% 28% $1,583 0% 36 -27% $43.54 37%
Black Friday 149 6% 79% $1,797 13% 48 -4% $37.64 18%
Saturday before Christmas 38 50% 83% $2,417 52% 58 17% $41.55 31%
Christmas Eve 167 0% 68% $1,970 24% 41 -17% $47.56 50%
Christmas Day 363 -72% 21% $1,717 8% 37 -26% $46.40 46%
New Year's Eve 87 28% 73% $2,329 47% 53 7% $43.57 37%

Methodology

Womply analyzed daily revenue for 42,223 restaurants in all 50 states, including Massachusetts, as well as the District of Columbia for all 365 days of the 2018 calendar year. Restaurants were only qualified for the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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