small business marketing

How big is last-minute holiday shopping for local jewelry stores? (Spoiler: it’s HUGE)

We’ve written in the past about how online shopping hasn’t killed brick and mortar retail stores just yet, and you …

Dec 06, 2019

Guide to starting your first marketing campaign

In this 6-minute read: Determine your marketing goals and how you will measure success Define your target audience Perform market …

Dec 05, 2019

How to set up an eCommerce store for your small business

In this 11-minute read: Decide what products to sell Will you warehouse your own products or dropship? Come up with …

Nov 26, 2019

How to decide what kind of small business you should start

In this 7-minute read: Start brainstorming Solve a problem Don’t look for a completely unique business idea Start doing something …

Nov 25, 2019

10 organizational tips for starting your home-based business

In this 6-minute read: Tips to help your at-home business succeed Business plan Separate workspace Be disciplined and professional Marketing …

Nov 18, 2019

Analysis: liquor store sales data reveals the biggest drinking days of the year

The holiday season is upon us, which means Americans will be doing lots of shopping, eating, and drinking. As we’ve written …

Nov 15, 2019

How long should you wait before replying to an online review?

In this 5-minute read: When is the ideal time to reply to customer reviews? Should you wait to respond, even …

Nov 13, 2019

How to create ads in Instagram Stories for your small business

In this 5-minute read: What are Instagram Stories ads?  Ideas for your Instagram Stories ads Best practices Plan your ad …

Nov 12, 2019

How to market your hair or nail salon with Instagram Stories

In this 5-minute read: What is Instagram Stories?  How can Instagram Stories help market your hair or nail salon? Instagram …

Nov 12, 2019

How to use Instagram Story Highlights to market your small business

In this 5-minute read: How can Instagram Story Highlights help me market my business? How to create Instagram Story Highlights …

Nov 11, 2019

How to analyze your Facebook Ads data

In this 6-minute read: What are your goals for Facebook Ads? Calculate your ROI The most valuable Facebook ad metrics …

Nov 11, 2019

Small business: 10 tools for sharing content on social media

In this 7-minute read: Why use tools for social media management Free tools for posting on social media Low-cost tools …

Nov 11, 2019

How to promote Tweets on Twitter for your small business

In this 6-minute read: What is a promoted Tweet? Why you need Twitter for Business Best practices for Twitter advertising …

Nov 08, 2019

Top 10 most important online review platforms for your small business

In this 6-minute read: The big three: Google, Facebook, and Yelp Other important review listing sites to focus on Which …

Nov 07, 2019

Make it easy for customers to review your business on Google: send a link!

In this 4-minute read: Why you need Google reviews Encourage customers to leave Google My Business reviews 2 ways to …

Nov 05, 2019

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