THE STATE OF LOCAL RESTAURANTS 2018
Wisconsin
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Wisconsin
Wisconsin is the 43rd-ranked state for restaurant revenues in the United States. Compared to national trends, restaurants in The Badger State experience slightly different weekly and monthly seasonality, as well as different top days. For restaurants in Wisconsin, the average weekends is king, outpacing even the most prominent events and holidays.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR WISCONSIN RESTAURANTS
Restaurants in Wisconsin rank 48th for the average number of transactions each day. Their average ticket size ranks 30th. Wisconsin ranks 43rd for average daily revenues.
| Transactions | Ticket Size | Sales Revenue |
| 31 | $32 | $1,000 |
| National Rank: 48 | National Rank: 30 | National Rank: 43 |
WISCONSIN WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Wisconsin see more revenue, more transactions, and higher average ticket sizes on the weekend.
WISCONSIN’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Wisconsin compared to the national averages. Wisconsin restaurants follow the same general trend, with an exception on Friday and Saturday, which are significantly higher than most states, as well as Monday, which is significantly lower than the average.
THE AVERAGE YEAR FOR WISCONSIN RESTAURANTS
On a national level, monthly sales revenues only have a subtle variation from month to month. While Wisconsin may have a slower-than-average start to the year, they make up for it during the summer.
TOP 5 DAYS FOR WISCONSIN RESTAURANTS
Here are the top revenue-generating days for restaurants in Wisconsin. Not surprising, their #1 day is the same as most states (Mother’s Day), but after that, their best days have more to do with falling on weekends than special events or holidays.
| #1 | #2 | #3 | #4 | #5 |
| MAY 14Mother’s Day | MAR 4 | MAY 20 | JUL 21 | AUG 4 |
| SUNDAY | SATURDAY | SATURDAY | FRIDAY | FRIDAY |
WISCONSIN RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg transaction size | Change in Average Ticket |
| Super Bowl | 262 | $727 | -27.28% | 25 | -19.26% | $29.02 | -7.89% |
| Valentines Day | 139 | $1,036 | 3.67% | 31 | 1.42% | $32.94 | 4.53% |
| St. Patrick’s | 85 | $1,424 | 42.40% | 44 | 42.23% | $32.26 | 2.39% |
| Cinco De Mayo | 62 | $1,473 | 47.39% | 44 | 43.18% | $33.17 | 5.28% |
| Mother’s Day | 1 | $1,811 | 81.16% | 40 | 28.09% | $45.58 | 44.64% |
| Father’s Day | 73 | $1,454 | 45.41% | 38 | 21.02% | $38.72 | 22.88% |
| July 4th | 275 | $698 | -30.17% | 22 | -29.14% | $31.76 | 0.79% |
| Day before T-giving | 126 | $1,069 | 6.92% | 33 | 6.86% | $32.24 | 2.32% |
| Thanksgiving | 243 | $768 | -23.14% | 14 | -54.87% | $54.87 | 74.15% |
| Christmas Eve | 293 | $673 | -32.67% | 17 | -46.73% | $40.73 | 29.27% |
| Christmas | 354 | $500 | -49.96% | 11 | -64.41% | $45.31 | 43.78% |
| New Year’s Eve | 29 | $1,573 | 57.30% | 37 | 17.91% | $42.99 | 36.43% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
