THE STATE OF LOCAL RESTAURANTS 2018
South Carolina
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about South Carolina
South Carolina is the 6th-ranked state for restaurant revenues, with seasonality varying significantly from the national average. South Carolina restaurant patrons favor summer weekends and the Fourth of July over traditional sales behemoths like Mother’s Day and Cinco de Mayo (the top days nationally).
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR SOUTH CAROLINA RESTAURANTS
Restaurants in South Carolina rank 11th for the average number of transactions each day, 11th for average ticket size, and 8th for average daily revenues. All told, this makes the Palmetto State the 6th-ranked state for restaurants.
| Transactions | Ticket Size | Sales Revenue |
| 53 | $39 | $2,081 |
| National Rank: 11 | National Rank: 11 | National Rank: 8 |
SOUTH CAROLINA WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in South Carolina see more revenue, more transactions, and higher average ticket sizes on the weekend.
SOUTH CAROLINA’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in South Carolina compared to the national averages. South Carolina mostly follows the national trend, except on Sunday and Thursday.
THE AVERAGE YEAR FOR SOUTH CAROLINA RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. South Carolina, on the other hand, gets a slow start to the year, with eateries collecting more of their annual revenue during the summer months.
TOP 5 DAYS FOR SOUTH CAROLINA RESTAURANTS
Here are the top revenue-generating days for restaurants in South Carolina. Where other states tend to see Mother’s Day and Cinco de Mayo top the list, South Carolina favors the summer weekends and the Fourth of July.
| #1 | #2 | #3 | #4 | #5 |
| JUL 29 | JUL 8Weekend after Fourth of July | JUL 1Fourth of July Weekend | DEC 29New Year’s Weekend | JUL 22 |
| SATURDAY | SATURDAY | SATURDAY | FRIDAY | SATURDAY |
SOUTH CAROLINA ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg transaction size | Change in Average Ticket |
| Super Bowl | 342 | $1,238 | -40.51% | 34 | -36.51% | $36.60 | -6.13% |
| Valentines Day | 135 | $2,222 | 6.76% | 53 | 0.37% | $41.54 | 6.56% |
| St. Patrick’s | 33 | $3,063 | 47.19% | 82 | 54.00% | $37.33 | -4.25% |
| Cinco De Mayo | 20 | $3,147 | 51.19% | 81 | 51.53% | $38.97 | -0.04% |
| Mother’s Day | 55 | $2,856 | 37.24% | 56 | 5.68% | $50.72 | 30.11% |
| Father’s Day | 82 | $2,505 | 20.36% | 52 | -2.24% | $48.09 | 23.34% |
| July 4th | 298 | $1,505 | -27.67% | 35 | -34.50% | $43.13 | 10.63% |
| Day before T-giving | 204 | $1,910 | -8.21% | 50 | -5.74% | $38.04 | -2.44% |
| Thanksgiving | 357 | $1,132 | -45.63% | 15 | -72.65% | $77.65 | 99.18% |
| Christmas Eve | 322 | $1,383 | -33.53% | 25 | -52.16% | $54.28 | 39.22% |
| Christmas | 364 | $667 | -67.96% | 9 | -83.23% | $74.61 | 91.37% |
| New Year’s Eve | 101 | $2,379 | 14.29% | 46 | -13.38% | $51.54 | 32.20% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
