THE STATE OF LOCAL RESTAURANTS 2018
Oregon
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Oregon
Oregon is the 20th-ranked state for local restaurants. For the most part, restaurants in Oregon follow national trends, with the exception of December, which is the best month for restaurant sales in the Beaver State.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR OREGON RESTAURANTS
Restaurants in Oregon rank 18th for the average number of transactions each day, 29th for average ticket size, and 18th for average daily revenues. All told, this makes The Beaver State the 20th-ranked state for restaurants.
Transactions | Ticket Size | Sales Revenue |
49 | $32 | $1,564 |
National Rank: 18 | National Rank: 29 | National Rank: 18 |
OREGON WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Oregon see more revenue, more transactions, and higher average ticket sizes on the weekend.
OREGON’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Oregon compared to the national averages. Oregon mirrors the national trend.
THE AVERAGE YEAR FOR OREGON RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds true for Oregon with the exception of a stronger December than most states.
TOP 5 DAYS FOR OREGON RESTAURANTS
Here are the top revenue-generating days for restaurants in Oregon. While Mother’s Day weekend ranking high is to be expected, it’s a bit more surprising to see days so close to Christmas rank high when sales are typically lower for restaurants nationally.
#1 | #2 | #3 | #4 | #5 |
DEC 22Christmas Eve Weekend | DEC 23Christmas Eve Weekend | DEC 15Weekend before Christmas | MAY 14Mother’s Day | MAY 13Mother’s Day Weekend |
FRIDAY | SATURDAY | FRIDAY | SUNDAY | SATURDAY |
OREGON RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg transaction size | Change in Average Ticket |
Super Bowl | 339 | $1,008 | -35.52% | 36 | -26.72% | $27.94 | -11.48% |
Valentines Day | 113 | $1,812 | 15.89% | 49 | -0.45% | $36.96 | 17.11% |
St. Patrick’s | 91 | $1,975 | 26.34% | 64 | 29.92% | $30.88 | -2.18% |
Cinco De Mayo | 32 | $2,177 | 39.26% | 67 | 37.01% | $32.27 | 2.25% |
Mother’s Day | 4 | $2,407 | 53.96% | 60 | 22.13% | $40.03 | 26.82% |
Father’s Day | 8 | $2,287 | 46.30% | 61 | 23.97% | $37.47 | 18.71% |
July 4th | 361 | $763 | -51.18% | 24 | -50.57% | $31.36 | -0.64% |
Day before T-giving | 148 | $1,633 | 4.41% | 49 | 0.04% | $33.14 | 5.00% |
Thanksgiving | 365 | $422 | -72.99% | 12 | -76.59% | $36.65 | 16.10% |
Christmas Eve | 168 | $1,552 | -0.71% | 29 | -41.93% | $54.29 | 71.99% |
Christmas | 364 | $659 | -57.82% | 10 | -80.45% | $68.51 | 117.05% |
New Year’s Eve | 88 | $1,995 | 27.62% | 51 | 2.68% | $39.47 | 25.03% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.