THE STATE OF LOCAL RESTAURANTS 2018
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about North Carolina
North Carolina is the 16th-ranked state for restaurant revenue, with seasonality on a weekly and monthly basis on par with the national average. Saturdays are particularly good for the Tar Heel State’s restaurants.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR NORTH
Taking into consideration all three factors below, North Carolina is the 16th-ranked state for restaurant revenue. Despite a below-average ticket size, North Carolina eateries still see revenues that are slightly above average due to a high number of daily transactions.
|Transactions||Ticket Size||Sales Revenue|
|National Rank: 3||National Rank: 44||National Rank: 11|
NORTH CAROLINA WEEKDAYS
COMPARED TO WEEKENDS
Like most states, restaurants in North Carolina see more revenue come in on the weekend, as well as higher ticket averages and more transactions.
NORTH CAROLINA’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in North Carolina compared to the national averages—perfectly aligned with the national baseline.
THE AVERAGE YEAR FOR NORTH CAROLINA RESTAURANTS
On a national level, monthly sales revenues only have a subtle variation from month to month. Just like their weekly seasonality, North Carolina restaurants’ month-to-month flow of revenue is steady and perfectly in sync with the national average.
TOP 5 DAYS FOR NORTH CAROLINA RESTAURANTS
Here are the top revenue-generating days for restaurants in North Carolina. Not surprisingly, Mother’s Day takes the #1 and #3 spots. More interestingly, 18 of North Carolina’s top 20 sales days of last year were Saturdays.
|MAY 13Mother’s Day Weekend||FEB 25||MAY 14Mother’s Day||MAR 11||MAR 25|
NORTH CAROLINA ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
|Day||Rank/365||Daily Sales||Change in sales||Number of transactions||Change in Transaction Volume||Avg transaction size||Change in Average Ticket|
|Cinco De Mayo||18||$2,695||46.92%||96||41.95%||$28.08||4.11%|
|Day before T-giving||109||$1,994||8.72%||72||6.81%||$27.62||2.39%|
|New Year’s Eve||103||$2,199||19.90%||58||-13.67%||$37.68||39.70%|
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
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