THE STATE OF LOCAL RESTAURANTS
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Nevada
Restaurants in Nevada do quite well compared to the national average. Nevada is the 7th-ranked state for restaurant revenue. Restaurants in Nevada tend to do their best sales during Spring Break—4 of their 5 best days of the year fall during this timeframe.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR NEVADA RESTAURANTS
In all of the revenue categories we measured, restaurants in Nevada score well. These high rankings give them a strong overall performance and make Nevada the 7th-ranked state for restaurant sales.
|Transactions||Ticket Size||Sales Revenue|
|National Rank: 14||National Rank: 8||National Rank: 9|
NEVADA WEEKDAYS COMPARED TO WEEKENDS
Restaurants in Nevada see only a marginal bump in average ticket size on weekdays compared to the weekend. They get a significant 56% revenue bump on the weekend from the higher number of transactions.
NEVADA’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Nevada compared to the national averages. Restaurants in Nevada follow the national trends for the most part, with 2% more of their weekly revenue coming in on Sunday.
THE AVERAGE YEAR FOR NEVADA RESTAURANTS
On a national level, monthly sales revenues only have a subtle variation from month to month. In Nevada, restaurants enjoy a similar consistent flow of revenue. They see a slightly stronger spring and lighter fall, but generally they have a consistent flow from month to month.
TOP 5 DAYS FOR NEVADA RESTAURANTS
Here are the top revenue-generating days for restaurants in Nevada. Interestingly, 81% of American universities have spring break in March, so it’s no surprise to see dates in March dominate Nevada’s top 5 sales days for local restaurants.
|MAR 4||MAR 11||NOV 11||MAR 25||MAR 18|
NEVADA RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
|Day||Rank/365||Daily Sales||Change in sales||Number of transactions||Change in Transaction Volume||Avg transaction size||Change in Average Ticket|
|Cinco De Mayo||53||$2,743||31.82%||69||32.23%||$39.58||0.34%|
|Day before T-giving||189||$1,903||-8.56%||48||-8.34%||$39.61||0.41%|
|New Year’s Eve||29||$2,878||38.27%||63||19.39%||$45.98||16.58%|
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
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