THE STATE OF LOCAL RESTAURANTS 2018
Montana
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Montana
Montana is the 46th-ranked state for restaurant revenues in the United States. Restaurants in The Treasure State have a very different annual seasonality than most states, with their top days of the year occurring on non-holiday weekends in July and early August.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR MONTANA RESTAURANTS
Restaurants in Montana rank 50th for the average number of transactions each day, 27th for average ticket size, and 46th for average daily revenues.
| Transactions | Ticket Size | Sales Revenue |
| 28 | $32 | $904 |
| National Rank: 50 | National Rank: 27 | National Rank: 46 |
MONTANA WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Montana see more revenue, more transactions, and higher average ticket sizes on the weekend.
MONTANA’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Montana compared to the national averages. Montana is perfectly aligned with the national average.
THE AVERAGE YEAR FOR MONTANA RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds slightly less true for Montana, which experiences a much higher level of seasonality with slower winters and much bigger summers, particularly in July and August.
TOP 5 DAYS FOR MONTANA RESTAURANTS
Unlike most states, where Mother’s Day, Cinco de Mayo, and the week before Christmas typically top the list, restaurants in Montana do better on non-holiday weekends in July and early August.
| #1 | #2 | #3 | #4 | #5 |
| JULY 8 | AUG 5 | JULY 29 | JULY 21 | JULY 15 |
| SATURDAY | SATURDAY | SATURDAY | FRIDAY | SATURDAY |
MONTANA RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg Ticket Size | Change in Avg Ticket |
| Super Bowl | 324 | $563 | -37.78% | 19 | -33.95% | $30.29 | -4.47% |
| Valentines Day | 102 | $1,122 | 24.10% | 29 | 1.80% | $39.20 | 23.61% |
| St. Patrick’s | 82 | $1,158 | 28.06% | 39 | 37.47% | $29.95 | -5.54% |
| Cinco De Mayo | 93 | $1,145 | 26.56% | 37 | 30.16% | $31.26 | -1.40% |
| Mother’s Day | 17 | $1,384 | 52.98% | 32 | 14.66% | $42.90 | 35.29% |
| Father’s Day | 68 | $1,199 | 32.52% | 32 | 12.12% | $38.01 | 19.86% |
| July 4th | 247 | $715 | -20.98% | 21 | -25.11% | $33.92 | 6.99% |
| Day before T-giving | 193 | $844 | -6.63% | 28 | 0.38% | $29.91 | -5.68% |
| Thanksgiving | 364 | $251 | -72.23% | 6 | -77.57% | $39.81 | 25.55% |
| Christmas Eve | 298 | $629 | -30.44% | 16 | -43.32% | $39.46 | 24.44% |
| Christmas | 365 | $160 | -82.33% | 3 | -88.81% | $50.79 | 60.19% |
| New Year’s Eve | 109 | $1,100 | 21.60% | 25 | -10.77% | $43.82 | 38.19% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
