THE STATE OF LOCAL RESTAURANTS 2018
Massachusetts
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Massachusetts
Massachusetts ranks 24th overall for restaurants. Restaurants in Massachusetts start their summer sales rush with a strong May: 4 of their 5 best days of the entire year fall in the month of May, including Cinco de Mayo and Mother’s Day.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR
MASSACHUSETTS RESTAURANTS
Restaurants in Massachusetts rank 24th for the average number of transactions each day, 23rd for average ticket size, and 25th for average daily revenue. All told, this makes the Bay State the 24th-ranked state for restaurants.
| Transactions | Ticket Size | Sales Revenue |
| 42 | $33 | $1,383 |
| National Rank: 24 | National Rank: 23 | National Rank: 25 |
MASSACHUSETTS WEEKDAYS
COMPARED TO WEEKENDS
Like restaurants in most states, Massachusetts sees more transactions and higher average ticket sizes on the weekend, leading to 67% higher daily revenues.
MASSACHUSETTS’ AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Massachusetts, which follows the national pattern.
THE AVERAGE YEAR FOR
MASSACHUSETTS RESTAURANTS
On a national level, monthly sales revenues only have a subtle variation from month to month. This holds true for Massachusetts eateries, but they do see the summer sales revenue linger a bit longer into autumn compared to the national average.
TOP 5 DAYS FOR MASSACHUSETTS RESTAURANTS
Here are the top revenue-generating days for restaurants in Massachusetts. They start the summer with a strong May showing, with 4 of their 5 best days falling in May.
| #1 | #2 | #3 | #4 | #5 |
| MAY 5Cinco de Mayo | MAY 13Mother’s Day Weekend | MAY 6Cinco de Mayo Weekend | MAY 14Mother’s Day | OCT 21 |
| FRIDAY | SATURDAY | SATURDAY | SUNDAY | SATURDAY |
MASSACHUSETTS RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg transaction size | Change in Average Ticket |
| Super Bowl | 255 | $1,084 | -21.66% | 31 | -27.39% | $35.48 | 8.96% |
| Valentines Day | 122 | $1,480 | 7.03% | 42 | 0.27% | $35.10 | 7.80% |
| St. Patrick’s | 61 | $1,959 | 41.63% | 58 | 38.42% | $33.65 | 3.33% |
| Cinco De Mayo | 1 | $2,658 | 92.16% | 73 | 73.95% | $36.33 | 11.56% |
| Mother’s Day | 4 | $2,294 | 65.84% | 42 | -0.46% | $54.79 | 68.26% |
| Father’s Day | 84 | $1,847 | 33.52% | 40 | -5.62% | $46.52 | 42.88% |
| July 4th | 357 | $670 | -51.59% | 19 | -55.23% | $35.55 | 9.18% |
| Day before T-giving | 99 | $1,750 | 26.50% | 51 | 21.59% | $34.21 | 5.07% |
| Thanksgiving | 364 | $366 | -73.51% | 8 | -80.02% | $43.59 | 33.87% |
| Christmas Eve | 154 | $1,404 | 1.49% | 26 | -39.05% | $54.75 | 68.16% |
| Christmas | 362 | $408 | -70.51% | 9 | -79.14% | $46.49 | 42.79% |
| New Year’s Eve | 52 | $1,999 | 44.51% | 39 | -7.20% | $51.20 | 57.26% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
