THE STATE OF LOCAL RESTAURANTS 2018
Maine
We analyzed transactions for every day of the 2017 calendar year at 26,000 small, independent restaurants across America. The result is a comprehensive look at when restaurants earn the most money, when they seat the most guests, and which states make the most dough from patrons who #eatlocal.
What we learned about Maine
Maine is the 21st best state for restaurant revenues. Its weekly sales are perfectly in line with the national average. Restaurant revenues on a monthly basis, however, differ quite a lot.
Restaurants in Maine have a much larger disparity in sales between winter and summer months than we see in other states, with winter being tougher and summer being more successful for restaurant sales.
Understanding this report
To understand the average day for restaurants in America, we took a multidimensional look at their performance. We specifically looked at:
- Transactions: How many individual payments restaurants process.
- Ticket Size: How much patrons spend on average per transaction.
- Daily Sales Revenue: How much revenue restaurants make per day.
THE AVERAGE DAY FOR MAINE RESTAURANTS
Restaurants in Maine rank 37th for the average number of transactions each day. The average ticket size is the 9th largest. And it’s the 22nd highest state for average daily revenues. This makes The Pine Tree State the 21st best state for restaurant sales and one of the most affordable states to #eatlocal.
| Transactions | Ticket Size | Sales Revenue |
| 36 | $39 | $1,454 |
| National Rank: 37 | National Rank: 9 | National Rank: 22 |
MAINE WEEKDAYS COMPARED TO WEEKENDS
Like most states, restaurants in Maine see more revenue, more transactions, and higher average ticket sizes on the weekend.
MAINE’S AVERAGE WEEK
Here we see a day-by-day look at the average daily sales revenue in Maine compared to the national averages. Maine is perfectly aligned with the national averages.
THE AVERAGE YEAR FOR MAINE RESTAURANTS
On a national level, sales revenues only have a subtle variation from month to month. That holds somewhat less true for Maine. Restaurants in Maine have a larger difference between winter and summer months. Summer vacationing seems to have a very positive impact on the state’s restaurant revenue.
TOP 5 DAYS FOR MAINE RESTAURANTS
Here are the top revenue-generating days for restaurants in Maine. Like many states, Mother’s Day is among the best. Interestingly, the last few weekends of summer fare particularly well for restaurant sales.
| #1 | #2 | #3 | #4 | #5 |
| MAY 14Mother’s Day | AUG 5 | AUG 4 | OCT 7 | AUG 25 |
| SUNDAY | SATURDAY | FRIDAY | SATURDAY | FRIDAY |
MAINE RESTAURANTS ON PROMINENT DAYS
Restaurants put a lot of focus and work into big events and holidays, but how do the most prominent days rank compared to the rest of the year and the average day?
| Day | Rank/365 | Daily Sales | Change in sales | Number of transactions | Change in Transaction Volume | Avg Ticket Size | Change in Avg Ticket |
| Super Bowl | 328 | $832 | -42.77% | 23 | -35.87% | $35.72 | -9.43% |
| Valentines Day | 130 | $1,634 | 12.41% | 36 | -1.14% | $45.52 | 15.39% |
| St. Patrick’s | 114 | $1,720 | 18.33% | 48 | 31.59% | $36.00 | -8.74% |
| Cinco De Mayo | 106 | $1,757 | 20.89% | 49 | 36.08% | $35.56 | -9.85% |
| Mother’s Day | 1 | $2,630 | 80.89% | 49 | 35.98% | $53.25 | 34.99% |
| Father’s Day | 79 | $1,950 | 34.11% | 41 | 14.10% | $47.05 | 19.28% |
| July 4th | 270 | $1,083 | -25.50% | 23 | -37.25% | $47.52 | 20.48% |
| Day before T-giving | 168 | $1,477 | 1.60% | 39 | 6.15% | $38.31 | -2.87% |
| Thanksgiving | 331 | $828 | -43.07% | 8 | -77.68% | $102.10 | 158.87% |
| Christmas Eve | 171 | $1,460 | 0.42% | 29 | -20.95% | $50.85 | 28.91% |
| Christmas | 362 | $434 | -70.15% | 8 | -76.89% | $51.69 | 31.06% |
| New Year’s Eve | 14 | $2,326 | 60.04% | 42 | 16.37% | $55.05 | 39.56% |
Methodology
Womply analyzed daily revenue for 25,893 restaurants in all 50 states and the District of Columbia for all 365 days of the 2017 calendar year. Restaurants were only qualified for the analysis if Womply had a full year of transaction history and the business recorded multiple transactions per day, on average. Category and overall state rankings are based on a composite score of each state’s transactions, average ticket sizes, and overall daily revenue.
About Womply
Womply is a software-as-a-service (SaaS) provider to small businesses and one of the fastest growing software companies in America. Our mission is to help small businesses thrive in a digital world. Every day we serve more than 100,000 small businesses across 400+ business verticals, in every corner of America. To learn more, visit https://www.womply.com or email info@womply.com.
