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SAN FRANCISCO – February 6, 2020 – Womply, a software and API company serving small businesses and app developers, today unveiled its third annual State of Local Restaurants report – a comprehensive look at when local restaurants do the most business, seat the most guests, and more.
The report, available on Womply.com, reveals a wide range of consumer spending trends at local restaurants, including how sales vary during the days of the week, months of the year, and on major holidays.
Powered by analysis of transaction data from more than 36,000 restaurants in every corner of America during every day of the 2019 calendar year, the report includes analyses for restaurants at the national and state levels, as well as city-level reports for the first time for 50 of the country’s largest markets, including:
“When you run a local restaurant, it’s a significant advantage to know where you stand against your peers,” says Womply Founder Toby Scammell. “With the 2020 edition of our State of Local Restaurants report, restaurant owners and operators have unprecedented visibility into sales trends and patterns at restaurants in their region.”
Among the major findings, the report shows Mother’s Day weekend is still prime time for local restaurants. The Saturday and Sunday of Mother’s Day weekend are the No. 1 and No. 2 revenue days of the year, respectively. Both days are more lucrative than prominent days like Valentine’s Day, Super Bowl Sunday, New Year’s Eve, Cinco de Mayo, and St. Patrick’s Day.
The report uncovered consistent sales patterns for local restaurants, with moderate seasonality. As a share of total yearly revenue, local restaurants see the highest weekly sales totals from April 1 through September 1. Weekly, sales spike on the weekend, as expected. In general, the average weekend is bigger than most prominent holidays.
Nationally, on a typical day, local restaurants see 47 transactions at $28 per ticket for an average daily revenue of over $1,350. On a state level:
The report also revealed some notable revenue trends with regard to seasonality and holiday sales:
Womply’s mission is to help small businesses thrive in a digital world. Founded in 2011, Womply is the leading provider of data and software to local businesses and the top software partner to the payments industry. Our AI-powered data platform powers our CRM and marketing software, which serves more than 500,000 small businesses in every corner of America. In addition, Womply’s data platform helps innovative developers create more powerful software for businesses and consumers alike. To learn more, visit www.womply.com or email firstname.lastname@example.org.