The State of Local Restaurants 2020

HOUSTON, TX


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Houston. The result is a comprehensive look at when local restaurants make the most money, when they seat the most guests, and when customers tend to spend a little extra when eating out.

Do you own a restaurant in Houston?

How much do restaurants in Houston make on an average day?

On a given day, restaurants in Houston brought in $1,298 in revenue. The average restaurant processed about 48 transactions each day while seeing customers spend an average of $27.33 per ticket.

Sales Revenue Transactions Ticket Size
$1,298 48 $27.33
     

 

What days of the week are restaurants in Houston busiest?

Fridays and Saturdays are busy at restaurants across the country, and things were no different for Houston restaurants

 

 

 

 

 

 

What time of year do restaurants in Houston make the most money?

Houston locals clearly love to dine out regardless of the season, but what does the average year look like from week to week at restaurants in Houston? Let's take a look.

 

Top 5 days for Houston restaurants

October 26th was the single-biggest day of the year for local restaurants in Houston. Mother's Day was also big for restaurants in Houston, accounting for two top days as well.

#1 #2 #3 #4 #5

10/26/19

6/1/19

5/11/19

Mother's Day Weekend

5/31/19

5/12/19

Mother's Day

Saturday Saturday Saturday Friday Sunday

 

Houston restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -46% 46% $1,288 -1% 39 -19% $33.39 22%
Super Bowl Sunday 174 -4% 71% $1,489 15% 47 -1% $31.81 16%
Valentine's Day 123 14% 84% $1,502 16% 51 7% $29.59 8%
St. Patrick's Day 33 38% 74% $2,075 60% 63 33% $32.96 21%
Friday before Easter 21 41% 90% $1,732 33% 57 20% $30.32 11%
Saturday before Easter 62 31% 88% $1,654 27% 52 10% $31.74 16%
Easter Sunday 211 -12% 64% $1,537 18% 47 -2% $33.02 21%
Cinco de Mayo 57 32% 80% $1,835 41% 57 19% $32.34 18%
Friday before Mother's Day 58 32% 91% $1,610 24% 54 14% $29.78 9%
Saturday before Mother's Day 3 46% 90% $1,790 38% 52 9% $34.57 26%
Mother's Day 5 45% 79% $2,026 56% 53 11% $38.51 41%
Friday before Memorial Day 8 44% 99% $1,602 23% 56 18% $28.51 4%
Saturday before Memorial Day 19 42% 94% $1,665 28% 52 9% $32.26 18%
Memorial Day 203 -10% 76% $1,301 0% 42 -11% $30.74 12%
Friday before Father's Day 25 40% 99% $1,565 21% 56 17% $28.13 3%
Saturday before Father's Day 17 42% 94% $1,673 29% 51 7% $32.79 20%
Father's Day 27 39% 81% $1,902 46% 52 9% $36.68 34%
4th of July 273 -20% 69% $1,270 -2% 40 -16% $31.73 16%
Friday before Labor Day 44 35% 97% $1,539 19% 56 17% $27.72 1%
Saturday before Labor Day 48 34% 93% $1,592 23% 50 6% $31.74 16%
Labor Day 237 -16% 73% $1,282 -1% 43 -10% $30.04 10%
Halloween 215 -13% 85% $1,134 -13% 47 -2% $24.32 -11%
Thanksgiving Eve 162 0% 82% $1,355 4% 48 1% $28.21 3%
Thanksgiving 364 -56% 39% $1,232 -5% 34 -28% $35.89 31%
Christmas Eve 360 -41% 56% $1,179 -9% 32 -32% $36.43 33%
Christmas Day 365 -70% 21% $1,562 20% 34 -28% $45.95 68%
New Year's Eve 238 -16% 71% $1,306 1% 40 -16% $32.76 20%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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