Is Valentine’s Day Really So Hot for Restaurants? (Modern Restaurant Management)

Turns out, Valentine’s Day isn’t a red-letter day for small, local restaurants, according to a new report from Womply. February 14 is the 107th-best sales day of the year, with a mere four percent increase in transaction volume and 18-percent lift in revenue compared to an average day. That amounts to two additional transactions and a $5 increase in average ticket.

In fact, Father’s Day, St. Patrick’s Day, New Year’s Eve, and even Cinco de Mayo are better sales days than Valentine’s Day. That’s one of the key findings from Womply’s State of Restaurants report, which analyzed transactions at 26,000 small, independent restaurants in all 50 states during every day of the 2017 calendar year.

Additional findings include:

Mother’s Day is the best sales day of the year for independent local restaurants, with a 12-percent increase in transaction volume, 47-percent increase in average ticket, and 62 percent increase in total sales. In fact, two in five restaurants nationally see their best sales day on Mother’s Day.
On average, the nation’s local restaurants make $45,000 per month in sales revenue, with Washington D.C. eateries leading the nation at $116,000 per month and Alaska trailing all states at $24,000.
Local restaurants earn 54 percent of their revenue between Friday and Sunday.
The average restaurant sees 48 transactions per day at an average ticket of $35.26.

Learn more in this infographic.

February 12, 2018

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