August 01, 2018

Sales of small retailers in Delaware rank high in national report (Delaware Business Now) »

Delaware ranked second nationally for consumer spending with small, independent local retailers bringing in an average of $2,693 each day.

The figures came from a new data analysis from Womply, a technology company serving small businesses. Womply is based in San Francisco.

These findings for Delaware were part of Womply’s first-ever State of Local Retail report for 2018. The company’s data science team analyzed transactions at 54,000 small, independent restaurants in all 50 states during every day of the 2017 calendar year to identify consumer spending patterns and seasonality nationwide.

Ranking first overall was Nevada, with Utah in third place.

Delaware retailers took a hit during Amazon’s Prime Day, which offers discounts on the popular Prime program.

According to the report, small independent retailers in Delaware saw a 10% decrease in revenue this year during the Amazon event that temporarily crashed the online giant’s computers.

Amazon has fulfillment centers in New Castle and Middletown.

Additional findings for Delaware include:

  • The average retailer sees 26 transactions per day, ranking No. 1 nationally
  • The average order size for retailers is $103, ranking them No. 38 nationally
  • Delaware retailers do especially well in November, the state’s No. 1 sales month
  • Black Friday is the top sales day of the entire year

Retail and restaurant sales in Delaware are aided by the lack of a sales tax.

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