/filter>
Graphic of Rhode Island

The state of local retail 2020: Rhode Island.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Rhode Island. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Rhode Island retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers across the state of Rhode Island have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers across the state. According to our data, the average Rhode Island retail business saw total consumer spending from April through October, 2020 drop 16% compared to the same timeframe in 2019. Additionally, 15% of retailers in the state of Rhode Island that were transacting before the pandemic hit are closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

What we learned about local retail sales in Rhode Island.

Rhode Island is the 31st-ranked state for average retail revenue in the United States, pulling in 12% less in daily revenue than the national average on a given day.

Do you own a retail business in Rhode Island?

Get smarter about your customers and their impact on Rhode Island. business with Womply Customer Management. Learn more, plus get free reputation monitoring and customer insights when you sign up for Womply Free!

How much do retail shops in Rhode Island make on an average day?

On a given day, retail shops in Rhode Island brought in $858 in revenue. On a typical day, the average retail business also processed about 10 transactions while seeing customers spend an average of $87.56 per ticket.

Sales revenue Transactions Ticket size
$858 10 $87.56
National Rank: 31 National Rank: 47 National Rank: 3

 

What days of the week are retail shops in Rhode Island busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Rhode Island retail businesses.

Fridays were particularly big, as 19% of all retail revenue in Rhode Island came in on that day alone. On average, only 41% of retailers keep their doors open on Sundays in Rhode Island, making it easily the slowest day of the week overall.

 

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Rhode Island retail businesses processing an average of 13 transactions per day.

 

 

Rhode Islanders spend more per transaction on weekdays, with Wednesdays claiming the largest average ticket size of the week at $98.89 per ticket. Locals are the most frugal on Sundays, when they spent an average of $40.91 less than on Wednesdays.

 

 

What time of year do retail shops in Rhode Island make the most money?

Rhode Islanders clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Rhode Island? Let's take a look.

The back to school shopping season was massive for retail businesses in the Ocean State. August was the biggest month of the year overall, and 3 of the top 10 weeks of the year fall during late August and early September.

While August may have been the biggest month of the year overall, the holidays was responsible for the single-biggest week of the year for Michigan restaurants: December 16th through the 22nd.

 

Top 5 days for Rhode Island retail businesses.

The holidays was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Labor Day was also big for local retail businesses in Michigan, accounting for the fourth biggest day of the year overall.

#1 #2 #3 #4 #5

12/20/19

Weekend before Christmas

12/23/19

12/21/19

Weekend before Christmas

8/30/19

Labor Day Weekend

7/12/19

Friday Monday Saturday Friday Friday

 

Rhode Island retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 364 -93% 16% $278 -68% 6 -43% $49.56 -43%
Super Bowl Sunday 349 -68% 33% $619 -28% 7 -26% $85.48 -2%
Valentine's Day 9 81% 77% $1,498 75% 17 78% $85.79 -2%
St. Patrick's Day 354 -72% 36% $501 -42% 9 -11% $57.21 -35%
Easter Weekend 39 46% 91% $1,022 19% 11 14% $91.37 4%
Easter Weekend 46 39% 79% $1,120 31% 13 37% $83.55 -5%
Easter Sunday 360 -86% 19% $462 -46% 10 0% $47.32 -46%
Cinco de Mayo 351 -69% 43% $460 -46% 8 -15% $55.35 -37%
Mother's Day Weekend 12 76% 88% $1,265 47% 14 48% $87.33 0%
Mother's Day Weekend 6 88% 79% $1,509 76% 22 122% $69.28 -21%
Mother's Day 311 -42% 45% $823 -4% 13 31% $64.26 -27%
Memorial Day Weekend 48 39% 98% $897 5% 12 23% $74.49 -15%
Memorial Day Weekend 34 49% 83% $1,143 33% 16 67% $69.95 -20%
Memorial Day 326 -51% 38% $828 -4% 16 60% $52.74 -40%
Father's Day Weekend 32 50% 94% $1,018 19% 13 37% $75.82 -13%
Father's Day Weekend 68 32% 82% $1,023 19% 15 49% $70.03 -20%
Father's Day 317 -44% 45% $791 -8% 15 50% $53.88 -39%
43rd of July 347 -68% 29% $699 -19% 17 70% $41.90 -52%
Labor Day Weekend 4 98% 97% $1,296 51% 12 18% $112.01 28%
Labor Day Weekend 125 17% 81% $914 7% 14 46% $63.79 -27%
Labor Day 331 -53% 36% $836 -3% 15 52% $56.13 -36%
Halloween 234 -13% 79% $696 -19% 7 -29% $99.87 14%
Thanksgiving Eve 153 10% 84% $835 -3% 10 -3% $87.76 0%
Thanksgiving 362 -90% 11% $610 -29% 8 -23% $80.55 -8%
Christmas Eve 186 2% 57% $1,144 33% 14 39% $84.28 -4%
Christmas Day 365 -99% 2% $316 -63% 3 -66% $94.90 8%
New Year's Eve 242 -15% 70% $771 -10% 8 -17% $95.02 9%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Rhode Island, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

See why Womply is the #1 marketing and CRM solution used by 500,000+ businesses.

Please start typing, and then choose your business from the dropdown.

By submitting this form you agree to Womply’s Terms of Service and Privacy Policy.

Want to Partner with us? Learn More

We no longer support Internet Explorer.

Please try using a different browser.