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The state of local retail 2020: Jacksonville, FL.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Jacksonville. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Jacksonville retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Jacksonville have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Jacksonville retail business saw total consumer spending from April through October, 2020 increase 31% compared to the same timeframe in 2019. Additionally, 7% of retailers in Jacksonville that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Jacksonville make on an average day?

On a given day, retail shops in Jacksonville brought in $1,148 in revenue. On a typical day, the average retail business also processed about 17 transactions while seeing customers spend an average of $69.02 per ticket.

Sales Revenue Transactions Ticket Size
$1,148 17 $69.02
     

 

What days of the week are retail shops in Jacksonville busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Jacksonville retail businesses.

Fridays were particularly big, as 19% of all retail revenue in Jacksonville came in on that day alone. On average, only 41% of retailers keep their doors open on Sundays in Jacksonville, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Jacksonville retail businesses processing an average of 23 transactions per day.

 

 

Jacksonville locals spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $74.66 per ticket. Locals are the most frugal on Sundays, when they spent an average of $27.96 less than on Mondays.

 

 

What time of year do retail shops in Jacksonville make the most money?

Jacksonville locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Jacksonville? Let's take a look.

 

Top 5 days for Jacksonville retail businesses.

#1 #2 #3 #4 #5

8/23/19

5/10/19

Mother's Day Weekend

12/21/19

Weekend before Christmas

3/2/19

11/29/19

Black Friday

Friday Friday Saturday Saturday Friday

 

Jacksonville retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 361 -76.30% 31% $699 -39.10% 18 6.30% $39.55 -42.70%
Super Bowl Sunday 352 -63.90% 40% $830 -27.70% 19 11.20% $44.85 -35.00%
Valentine's Day 16 50.10% 89% $1,545 34.60% 21 25.30% $74.14 7.40%
St. Patrick's Day 315 -51.00% 40% $1,110 -3.30% 22 32.20% $50.45 -26.90%
Easter Weekend 79 20.80% 88% $1,252 9.00% 18 8.00% $69.67 0.90%
Easter Weekend 12 54.60% 79% $1,792 56.00% 26 57.70% $68.32 -1.00%
Easter Sunday 363 -88.50% 20% $511 -55.50% 11 -35.20% $47.37 -31.40%
Cinco de Mayo 323 -53.90% 40% $1,044 -9.10% 20 19.30% $52.62 -23.80%
Mother's Day Weekend 2 88.40% 96% $1,789 55.80% 20 19.00% $90.41 31.00%
Mother's Day Weekend 19 45.10% 79% $1,682 46.50% 27 59.50% $63.38 -8.20%
Mother's Day 313 -49.00% 40% $1,154 0.50% 23 35.80% $51.12 -25.90%
Memorial Day Weekend 31 36.30% 97% $1,287 12.10% 18 9.20% $70.85 2.70%
Memorial Day Weekend 51 28.70% 78% $1,504 31.00% 23 36.00% $66.49 -3.70%
Memorial Day 326 -54.60% 50% $826 -28.10% 17 1.80% $48.74 -29.40%
Father's Day Weekend 18 45.30% 99% $1,346 17.20% 19 11.40% $72.63 5.20%
Father's Day Weekend 61 26.20% 81% $1,429 24.50% 23 40.00% $61.39 -11.10%
Father's Day 330 -56.80% 41% $965 -16.00% 20 19.50% $48.52 -29.70%
28th of July 336 -58.40% 40% $941 -18.00% 20 18.60% $47.70 -30.90%
Labor Day Weekend 70 23.40% 98% $1,157 0.80% 16 -4.10% $72.50 5.00%
Labor Day Weekend 150 8.80% 78% $1,272 10.80% 22 32.20% $57.83 -16.20%
Labor Day 331 -56.90% 46% $858 -25.30% 17 3.70% $49.71 -28.00%
Halloween 158 7.80% 87% $1,134 -1.20% 15 -8.20% $74.26 7.60%
Thanksgiving Eve 151 8.80% 84% $1,177 2.50% 17 3.40% $68.43 -0.90%
Thanksgiving 362 -81.80% 14% $1,165 1.50% 19 13.70% $61.61 -10.70%
Christmas Eve 60 26.30% 60% $1,937 68.70% 26 53.80% $75.68 9.70%
Christmas Day 365 -96.10% 7% $478 -58.40% 8 -50.40% $57.89 -16.10%
New Year's Eve 252 -5.70% 70% $1,240 8.00% 18 8.30% $68.86 -0.20%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Jacksonville, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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