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The state of local retail 2020: Harrisburg, PA.


We analyzed transactions for every day of the 2019 calendar year at over 40,000 local retail businessses across the United States, including Harrisburg. The result is a comprehensive look at when local retail businesses make the most money, when they process the most transactions, and when customers tend to spend a little extra when they're out shopping.

The impact of COVID-19 on Harrisburg retail businesses.

2020 has been a challenge for local businesses across the U.S., and there's no question that local retailers in Harrisburg have faced unprecidented challenges all year.

So before we take a look back at 2019, it's important to keep in mind the impact that COVID-19 has had on local retailers. According to our data, the average Harrisburg retail business saw total consumer spending from April through October, 2020 increase 38% compared to the same timeframe in 2019. Additionally, 21% of retailers in Harrisburg that were transacting before the pandemic hit were closed as of the last week of October.

Our research has shown that some types of retail businesses have fared quite well during the pandemic (sporting goods stores, home improvement stores, etc.), while others (clothing stores, book stores, etc.) have struggled. Whether a local retail business has struggled or thrived through 2020, this report gives insight on which days and months will be extra important for retailers in this unpredictable year.

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How much do retail shops in Harrisburg make on an average day?

On a given day, retail shops in Harrisburg brought in $986 in revenue. On a typical day, the average retail business also processed about 11 transactions while seeing customers spend an average of $88.09 per ticket.

Sales Revenue Transactions Ticket Size
$986 11 $88.09
     

 

What days of the week are retail shops in Harrisburg busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Harrisburg retail businesses.

Fridays were particularly big, as 21% of all retail revenue in Harrisburg came in on that day alone. On average, only 40% of retailers keep their doors open on Sundays in Harrisburg, making it easily the slowest day of the week overall.

 

Among the businesses who did keep their doors open, Saturday was the busiest day of the week in terms of foot traffic, with Harrisburg retail businesses processing an average of 15 transactions per day.

 

 

Harrisburg locals spend more per transaction on weekdays, with Thursdays claiming the largest average ticket size of the week at $99.23 per ticket. Locals are the most frugal on Sundays, when they spent an average of $37.30 less than on Thursdays.

 

 

What time of year do retail shops in Harrisburg make the most money?

Harrisburg locals clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Harrisburg? Let's take a look.

 

Top 5 days for Harrisburg retail businesses.

#1 #2 #3 #4 #5

11/29/19

Black Friday

12/21/19

Weekend before Christmas

12/20/19

Weekend before Christmas

5/17/19

4/20/19

Easter Weekend

Friday Saturday Friday Friday Saturday

 

Harrisburg retail shops on prominent days.

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -76.50% 34% $519 -47.40% 6 -42.30% $80.34 -8.80%
Super Bowl Sunday 317 -50.50% 32% $1,135 15.10% 14 29.30% $78.41 -11.00%
Valentine's Day 157 5.20% 73% $1,078 9.30% 11 -1.30% $97.51 10.70%
St. Patrick's Day 314 -48.80% 42% $917 -7.00% 13 16.10% $70.56 -19.90%
Easter Weekend 11 79.40% 83% $1,608 63.00% 15 34.80% $106.54 20.90%
Easter Weekend 5 100.00% 82% $1,822 84.70% 17 47.90% $110.05 24.90%
Easter Sunday 363 -87.00% 17% $573 -41.90% 7 -35.40% $79.19 -10.10%
Cinco de Mayo 348 -63.50% 43% $635 -35.60% 11 -5.00% $59.73 -32.20%
Mother's Day Weekend 15 74.90% 91% $1,434 45.30% 15 30.30% $98.29 11.60%
Mother's Day Weekend 16 73.60% 86% $1,509 53.00% 19 72.70% $78.06 -11.40%
Mother's Day 349 -63.50% 43% $634 -35.70% 12 8.00% $52.46 -40.40%
Memorial Day Weekend 53 43.20% 91% $1,174 19.00% 14 21.10% $86.58 -1.70%
Memorial Day Weekend 40 50.60% 88% $1,271 28.80% 16 40.00% $81.05 -8.00%
Memorial Day 302 -39.80% 48% $933 -5.40% 10 -7.10% $89.67 1.80%
Father's Day Weekend 63 40.30% 92% $1,134 14.90% 15 32.80% $76.22 -13.50%
Father's Day Weekend 73 36.40% 94% $1,087 10.20% 15 29.60% $74.87 -15.00%
Father's Day 318 -52.00% 47% $765 -22.40% 16 44.40% $47.32 -46.30%
24th of July 326 -55.80% 44% $745 -24.40% 8 -27.00% $91.16 3.50%
Labor Day Weekend 7 84.50% 97% $1,412 43.10% 13 20.00% $105.03 19.20%
Labor Day Weekend 12 78.00% 88% $1,502 52.20% 15 34.20% $99.91 13.40%
Labor Day 297 -37.80% 45% $1,020 3.40% 11 -3.60% $94.44 7.20%
Halloween 62 40.50% 88% $1,185 20.20% 7 -38.00% $170.76 93.90%
Thanksgiving Eve 190 -3.10% 81% $897 -9.10% 12 4.10% $76.90 -12.70%
Thanksgiving 364 -90.80% 19% $351 -64.40% 4 -67.90% $97.63 10.80%
Christmas Eve 104 24.90% 73% $1,280 29.70% 19 71.60% $66.60 -24.40%
Christmas Day 365 -97.60% 6% $270 -72.60% 5 -51.80% $50.07 -43.20%
New Year's Eve 247 -20.80% 78% $758 -23.20% 10 -7.70% $73.34 -16.70%

Methodology

Womply analyzed daily revenue for over 40,000 retail shops in all 50 states, including Harrisburg, as well as the District of Columbia for all 365 days of the 2019 calendar year. Retail businesses were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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