VERMONT
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Vermont. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Vermont
Vermont is the 49th-ranked state for average retail revenue in the United States, pulling in 37% less in daily revenue than the national average on a given day.
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How much do retail shops in Vermont make on an average day?
On a given day, retail shops in Vermont brought in $607 in revenue. The average retail business also processed about 9 transactions each day while seeing customers spend an average of $64.32 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $607 | 9 | $64.32 |
| National Rank: 49 | National Rank: 48 | National Rank: 43 |
What days of the week are retail shops in Vermont busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Vermont retail businesses.
Fridays were particularly big, as 18% of all retail revenue in Vermont came in on that day alone. On average, only 38% of retailers keep their doors open on Sundays in Vermont, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Vermont retail businesses processing an average of 13 transactions per day.
Vermonters spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $73.28 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in Vermont make the most money?
Vermonters clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Vermont? Let's take a look.
The holiday shopping season is big for retail shops across the country, and this is particularly true for those in the Green Mountain State. December is the biggest month of the year overall and 3 of the top 10 shopping weeks of the year fell during the holiday shopping season.
Top 5 days for Vermont retail businesses
Once again, the holiday shopping season stands out as a particularly important time of year for retailers in Vermont, as four of the top five days of the year all occured between December 20th and the 24th. The lone exception was Valentine's Day, which was the third biggest day of the year overall for Vermont retail businesses.
| #1 | #2 | #3 | #4 | #5 |
12/22/18 Weekend before Christmas |
12/20/18 |
2/14/18 Valentine's Day |
12/21/18 Weekend before Christmas |
12/24/18 Christmas Eve |
| Saturday | Thursday | Wednesday | Friday | Monday |
Vermont retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 363 | -92% | 13% | $282 | -54% | 10 | 6% | $28.16 | -56% |
| Martin Luther King Jr. Day | 295 | -26% | 81% | $432 | -29% | 7 | -24% | $60.14 | -6% |
| Day before Valentine's Day | 13 | 79% | 87% | $969 | 60% | 15 | 59% | $64.58 | 0% |
| Valentine's Day | 3 | 127% | 89% | $1207 | 99% | 20 | 109% | $61.25 | -5% |
| President's Day | 297 | -30% | 79% | $416 | -32% | 9 | -4% | $45.67 | -29% |
| St. Patrick's Day | 162 | 5% | 79% | $626 | 3% | 15 | 54% | $43.14 | -33% |
| Friday before Easter | 25 | 51% | 89% | $804 | 29% | 13 | 38% | $60.45 | -6% |
| Saturday before Easter | 44 | 40% | 84% | $786 | -13% | 8 | -15% | $66.22 | 3% |
| Easter Sunday | 360 | -80% | 18% | $575 | -5% | 13 | 34% | $45.53 | -29% |
| Cinco de Mayo | 176 | 2% | 84% | $965 | 59% | 15 | 56% | $65.72 | 2% |
| Friday before Mother's Day | 9 | 88% | 92% | $1,005 | 66% | 19 | 97% | $54.12 | -16% |
| Saturday before Mother's Day | 10 | 86% | 87% | $594 | -2% | 12 | 31% | $48 | -25% |
| Mother's Day | 313 | -51% | 39% | $746 | 23% | 10 | 11% | $71.49 | 11% |
| Friday before Memorial Day | 35 | 46% | 92% | $749 | 23% | 13 | 43% | $55.63 | -14% |
| Saturday before Memorial Day | 71 | 28% | 81% | $295 | -51% | 7 | -22% | $39.95 | -38% |
| Memorial Day | 359 | -79% | 34% | $535 | -12% | 11 | 12% | $50.54 | -21% |
| Friday before Father's Day | 43 | 41% | 92% | $361 | -41% | 9 | -8% | $41.36 | -36% |
| Saturday before Father's Day | 211 | -3% | 85% | $385 | -37% | 11 | 12% | $36.39 | -43% |
| Father's Day | 348 | -69% | 40% | $637 | 5% | 9 | 0% | $67.51 | 5% |
| 4th of July | 361 | -84% | 19% | $726 | 20% | 15 | 55% | $49.56 | -23% |
| Friday before Labor Day | 75 | 26% | 94% | $463 | -24% | 9 | -1% | $49.74 | -23% |
| Saturday before Labor Day | 138 | 9% | 71% | $567 | -7% | 9 | -3% | $61.67 | -4% |
| Labor Day | 356 | -75% | 26% | $459 | -24% | 11 | 21% | $40.07 | -38% |
| Halloween | 151 | 7% | 89% | $251 | -59% | 6 | -38% | $42.97 | -33% |
| Veteran's Day | 327 | -62% | 39% | $910 | 50% | 15 | 61% | $59.74 | -7% |
| Thanksgiving | 364 | -95% | 10% | $1,034 | 70% | 19 | 100% | $54.82 | -15% |
| Black Friday | 38 | 43% | 74% | $642 | 6% | 14 | 45% | $46.9 | -27% |
| Small Business Saturday | 15 | 74% | 79% | $553 | -9% | 8 | -11% | $65.75 | 2% |
| Sunday after Thanksgiving | 314 | -52% | 35% | $1,162 | 91% | 14 | 47% | $83.81 | 30% |
| Cyber Monday | 215 | -3% | 82% | $1,744 | 187% | 21 | 127% | $81.22 | 26% |
| Friday before Christmas | 4 | 115% | 87% | $1,048 | 72% | 18 | 87% | $59.48 | -8% |
| Saturday before Christmas | 1 | 205% | 82% | $1,580 | 160% | 18 | 93% | $86.89 | 35% |
| Sunday before Christmas | 68 | 29% | 58% | $295 | -51% | 3 | -68% | $98.33 | 53% |
| Christmas Eve | 5 | 111% | 63% | $555 | -9% | 10 | 3% | $57.13 | -11% |
| Christmas Day | 365 | -98% | 3% | $295 | -51% | 3 | -68% | $98.33 | 53% |
| New Year's Eve | 272 | -18% | 69% | $555 | -9% | 10 | 3% | $57.13 | -11% |