Graphic of the Unites States of America

VERMONT


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Vermont. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Vermont

Vermont is the 49th-ranked state for average retail revenue in the United States, pulling in 37% less in daily revenue than the national average on a given day.

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How much do retail shops in Vermont make on an average day?

On a given day, retail shops in Vermont brought in $607 in revenue. The average retail business also processed about 9 transactions each day while seeing customers spend an average of $64.32 per ticket.

Sales Revenue Transactions Ticket Size
$607 9 $64.32
National Rank: 49 National Rank: 48 National Rank: 43

 

What days of the week are retail shops in Vermont busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Vermont retail businesses.

 

 

Fridays were particularly big, as 18% of all retail revenue in Vermont came in on that day alone. On average, only 38% of retailers keep their doors open on Sundays in Vermont, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Vermont retail businesses processing an average of 13 transactions per day.

 

Vermonters spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $73.28 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

What time of year do retail shops in Vermont make the most money?

Vermonters clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Vermont? Let's take a look.

The holiday shopping season is big for retail shops across the country, and this is particularly true for those in the Green Mountain State. December is the biggest month of the year overall and 3 of the top 10 shopping weeks of the year fell during the holiday shopping season.

 

Top 5 days for Vermont retail businesses

Once again, the holiday shopping season stands out as a particularly important time of year for retailers in Vermont, as four of the top five days of the year all occured between December 20th and the 24th. The lone exception was Valentine's Day, which was the third biggest day of the year overall for Vermont retail businesses.

#1 #2 #3 #4 #5

12/22/18

Weekend before Christmas

12/20/18

2/14/18

Valentine's Day

12/21/18

Weekend before Christmas

12/24/18

Christmas Eve

Saturday Thursday Wednesday Friday Monday

 

Vermont retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -92% 13% $282 -54% 10 6% $28.16 -56%
Martin Luther King Jr. Day 295 -26% 81% $432 -29% 7 -24% $60.14 -6%
Day before Valentine's Day 13 79% 87% $969 60% 15 59% $64.58 0%
Valentine's Day 3 127% 89% $1207 99% 20 109% $61.25 -5%
President's Day 297 -30% 79% $416 -32% 9 -4% $45.67 -29%
St. Patrick's Day 162 5% 79% $626 3% 15 54% $43.14 -33%
Friday before Easter 25 51% 89% $804 29% 13 38% $60.45 -6%
Saturday before Easter 44 40% 84% $786 -13% 8 -15% $66.22 3%
Easter Sunday 360 -80% 18% $575 -5% 13 34% $45.53 -29%
Cinco de Mayo 176 2% 84% $965 59% 15 56% $65.72 2%
Friday before Mother's Day 9 88% 92% $1,005 66% 19 97% $54.12 -16%
Saturday before Mother's Day 10 86% 87% $594 -2% 12 31% $48 -25%
Mother's Day 313 -51% 39% $746 23% 10 11% $71.49 11%
Friday before Memorial Day 35 46% 92% $749 23% 13 43% $55.63 -14%
Saturday before Memorial Day 71 28% 81% $295 -51% 7 -22% $39.95 -38%
Memorial Day 359 -79% 34% $535 -12% 11 12% $50.54 -21%
Friday before Father's Day 43 41% 92% $361 -41% 9 -8% $41.36 -36%
Saturday before Father's Day 211 -3% 85% $385 -37% 11 12% $36.39 -43%
Father's Day 348 -69% 40% $637 5% 9 0% $67.51 5%
4th of July 361 -84% 19% $726 20% 15 55% $49.56 -23%
Friday before Labor Day 75 26% 94% $463 -24% 9 -1% $49.74 -23%
Saturday before Labor Day 138 9% 71% $567 -7% 9 -3% $61.67 -4%
Labor Day 356 -75% 26% $459 -24% 11 21% $40.07 -38%
Halloween 151 7% 89% $251 -59% 6 -38% $42.97 -33%
Veteran's Day 327 -62% 39% $910 50% 15 61% $59.74 -7%
Thanksgiving 364 -95% 10% $1,034 70% 19 100% $54.82 -15%
Black Friday 38 43% 74% $642 6% 14 45% $46.9 -27%
Small Business Saturday 15 74% 79% $553 -9% 8 -11% $65.75 2%
Sunday after Thanksgiving 314 -52% 35% $1,162 91% 14 47% $83.81 30%
Cyber Monday 215 -3% 82% $1,744 187% 21 127% $81.22 26%
Friday before Christmas 4 115% 87% $1,048 72% 18 87% $59.48 -8%
Saturday before Christmas 1 205% 82% $1,580 160% 18 93% $86.89 35%
Sunday before Christmas 68 29% 58% $295 -51% 3 -68% $98.33 53%
Christmas Eve 5 111% 63% $555 -9% 10 3% $57.13 -11%
Christmas Day 365 -98% 3% $295 -51% 3 -68% $98.33 53%
New Year's Eve 272 -18% 69% $555 -9% 10 3% $57.13 -11%

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