Graphic of the Unites States of America

UTAH


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Utah. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Utah

Utah is the 2nd-ranked state for average retail revenue in the United States, pulling in 35% more in daily revenue than the national average on a given day.

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How much do retail shops in Utah make on an average day?

On a given day, retail shops in Utah brought in $1,294 in revenue. The average retail business also processed about 19 transactions each day while seeing customers spend an average of $67.75 per ticket.

Sales Revenue Transactions Ticket Size
$1,294 19 $67.75
National Rank: 2 National Rank: 1 National Rank: 39

 

What days of the week are retail shops in Utah busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Utah retail businesses.

 

 

Fridays were particularly big, as 19% of all retail revenue in Utah came in on that day alone. On average, only 33% of retailers keep their doors open on Sundays in Utah, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Utah retail businesses processing an average of 23 transactions per day.

 

Utahns spend more per transaction on weekdays, with Fridays claiming the largest average ticket size of the week at $69.33 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

What time of year do retail shops in Utah make the most money?

Utahns clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Utah? Let's take a look.

May was the biggest month of the year overall for retail shops in the Beehive State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 6th.

While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Utah retailers: December 16th through the 22nd.

 

Top 5 days for Utah retail businesses

The holiday shopping season was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Back to school shopping season was also big from a single-day perspective for retailers in Utah, accounting for the third biggest day of the year overall.

#1 #2 #3 #4 #5

12/21/18

Weekend before Christmas

11/23/18

Black Friday

8/31/18

Labor Day Weekend

12/22/18

Weekend before Christmas

5/12/18

Mother's Day Weekend

Friday Friday Friday Saturday Saturday

 

Utah retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 324 -70% 28% $1137 -12% 15 -22% $76.44 13%
Martin Luther King Jr. Day 299 -15% 81% $1108 -14% 16 -16% $68.63 1%
Day before Valentine's Day 47 28% 91% $1480 14% 21 10% $70.48 4%
Valentine's Day 43 29% 91% $1487 15% 22 14% $68.09 0%
President's Day 301 -16% 77% $1148 -11% 14 -27% $82.4 22%
St. Patrick's Day 110 18% 81% $1525 18% 22 17% $68.02 0%
Friday before Easter 10 46% 96% $1585 26% 25 31% $65.15 -4%
Saturday before Easter 92 20% 77% $1625 -36% 13 -31% $63.23 -7%
Easter Sunday 362 -80% 26% $1,598 23% 27 40% $59.61 -12%
Cinco de Mayo 57 25% 82% $1,619 25% 23 20% $70.81 5%
Friday before Mother's Day 7 50% 97% $1,972 52% 28 49% $69.3 2%
Saturday before Mother's Day 5 57% 84% $815 -37% 14 -26% $57.43 -15%
Mother's Day 347 -74% 33% $1,476 14% 22 14% $67.74 0%
Friday before Memorial Day 18 38% 98% $1,585 22% 23 21% $68.57 1%
Saturday before Memorial Day 69 23% 81% $1,427 10% 19 1% $74.07 9%
Memorial Day 303 -27% 53% $1,466 13% 22 13% $67.83 0%
Friday before Father's Day 17 38% 99% $868 -33% 16 -18% $55.49 -18%
Saturday before Father's Day 93 20% 86% $846 -35% 15 -23% $57.33 -15%
Father's Day 335 -72% 33% $1,744 35% 21 9% $83.7 24%
4th of July 316 -65% 44% $1,631 26% 23 22% $70.26 4%
Friday before Labor Day 3 61% 97% $1,408 9% 19 -3% $76.05 12%
Saturday before Labor Day 54 26% 81% $1,232 -5% 18 -4% $67.47 0%
Labor Day 305 -30% 52% $811 -37% 15 -19% $52.62 -22%
Halloween 229 5% 89% $542 -58% 11 -44% $50.79 -25%
Veteran's Day 356 -76% 31% $2,336 80% 32 68% $72.58 7%
Thanksgiving 364 -89% 21% $1,566 21% 23 22% $67.13 -1%
Black Friday 2 66% 75% $786 -39% 16 -18% $50.18 -26%
Small Business Saturday 169 11% 74% $1,466 13% 20 3% $74.32 10%
Sunday after Thanksgiving 359 -76% 32% $1,944 50% 28 49% $68.49 1%
Cyber Monday 86 21% 86% $2,177 68% 31 64% $69.29 2%
Friday before Christmas 1 69% 91% $1,740 34% 26 39% $65.69 -3%
Saturday before Christmas 4 59% 77% $1,524 18% 23 19% $66.76 -1%
Sunday before Christmas 310 -45% 33% $839 -35% 10 -47% $82.54 22%
Christmas Eve 236 4% 71% $1,257 -3% 19 -2% $67.22 -1%
Christmas Day 365 -92% 10% $839 -35% 10 -47% $82.54 22%
New Year's Eve 288 -9% 76% $1,257 -3% 19 -2% $67.22 -1%

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