UTAH
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Utah. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Utah
Utah is the 2nd-ranked state for average retail revenue in the United States, pulling in 35% more in daily revenue than the national average on a given day.
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How much do retail shops in Utah make on an average day?
On a given day, retail shops in Utah brought in $1,294 in revenue. The average retail business also processed about 19 transactions each day while seeing customers spend an average of $67.75 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,294 | 19 | $67.75 |
| National Rank: 2 | National Rank: 1 | National Rank: 39 |
What days of the week are retail shops in Utah busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Utah retail businesses.
Fridays were particularly big, as 19% of all retail revenue in Utah came in on that day alone. On average, only 33% of retailers keep their doors open on Sundays in Utah, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Utah retail businesses processing an average of 23 transactions per day.
Utahns spend more per transaction on weekdays, with Fridays claiming the largest average ticket size of the week at $69.33 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in Utah make the most money?
Utahns clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Utah? Let's take a look.
May was the biggest month of the year overall for retail shops in the Beehive State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 6th. While May may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Utah retailers: December 16th through the 22nd.
Top 5 days for Utah retail businesses
The holiday shopping season was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. Back to school shopping season was also big from a single-day perspective for retailers in Utah, accounting for the third biggest day of the year overall.
| #1 | #2 | #3 | #4 | #5 |
12/21/18 Weekend before Christmas |
11/23/18 Black Friday |
8/31/18 Labor Day Weekend |
12/22/18 Weekend before Christmas |
5/12/18 Mother's Day Weekend |
| Friday | Friday | Friday | Saturday | Saturday |
Utah retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 324 | -70% | 28% | $1137 | -12% | 15 | -22% | $76.44 | 13% |
| Martin Luther King Jr. Day | 299 | -15% | 81% | $1108 | -14% | 16 | -16% | $68.63 | 1% |
| Day before Valentine's Day | 47 | 28% | 91% | $1480 | 14% | 21 | 10% | $70.48 | 4% |
| Valentine's Day | 43 | 29% | 91% | $1487 | 15% | 22 | 14% | $68.09 | 0% |
| President's Day | 301 | -16% | 77% | $1148 | -11% | 14 | -27% | $82.4 | 22% |
| St. Patrick's Day | 110 | 18% | 81% | $1525 | 18% | 22 | 17% | $68.02 | 0% |
| Friday before Easter | 10 | 46% | 96% | $1585 | 26% | 25 | 31% | $65.15 | -4% |
| Saturday before Easter | 92 | 20% | 77% | $1625 | -36% | 13 | -31% | $63.23 | -7% |
| Easter Sunday | 362 | -80% | 26% | $1,598 | 23% | 27 | 40% | $59.61 | -12% |
| Cinco de Mayo | 57 | 25% | 82% | $1,619 | 25% | 23 | 20% | $70.81 | 5% |
| Friday before Mother's Day | 7 | 50% | 97% | $1,972 | 52% | 28 | 49% | $69.3 | 2% |
| Saturday before Mother's Day | 5 | 57% | 84% | $815 | -37% | 14 | -26% | $57.43 | -15% |
| Mother's Day | 347 | -74% | 33% | $1,476 | 14% | 22 | 14% | $67.74 | 0% |
| Friday before Memorial Day | 18 | 38% | 98% | $1,585 | 22% | 23 | 21% | $68.57 | 1% |
| Saturday before Memorial Day | 69 | 23% | 81% | $1,427 | 10% | 19 | 1% | $74.07 | 9% |
| Memorial Day | 303 | -27% | 53% | $1,466 | 13% | 22 | 13% | $67.83 | 0% |
| Friday before Father's Day | 17 | 38% | 99% | $868 | -33% | 16 | -18% | $55.49 | -18% |
| Saturday before Father's Day | 93 | 20% | 86% | $846 | -35% | 15 | -23% | $57.33 | -15% |
| Father's Day | 335 | -72% | 33% | $1,744 | 35% | 21 | 9% | $83.7 | 24% |
| 4th of July | 316 | -65% | 44% | $1,631 | 26% | 23 | 22% | $70.26 | 4% |
| Friday before Labor Day | 3 | 61% | 97% | $1,408 | 9% | 19 | -3% | $76.05 | 12% |
| Saturday before Labor Day | 54 | 26% | 81% | $1,232 | -5% | 18 | -4% | $67.47 | 0% |
| Labor Day | 305 | -30% | 52% | $811 | -37% | 15 | -19% | $52.62 | -22% |
| Halloween | 229 | 5% | 89% | $542 | -58% | 11 | -44% | $50.79 | -25% |
| Veteran's Day | 356 | -76% | 31% | $2,336 | 80% | 32 | 68% | $72.58 | 7% |
| Thanksgiving | 364 | -89% | 21% | $1,566 | 21% | 23 | 22% | $67.13 | -1% |
| Black Friday | 2 | 66% | 75% | $786 | -39% | 16 | -18% | $50.18 | -26% |
| Small Business Saturday | 169 | 11% | 74% | $1,466 | 13% | 20 | 3% | $74.32 | 10% |
| Sunday after Thanksgiving | 359 | -76% | 32% | $1,944 | 50% | 28 | 49% | $68.49 | 1% |
| Cyber Monday | 86 | 21% | 86% | $2,177 | 68% | 31 | 64% | $69.29 | 2% |
| Friday before Christmas | 1 | 69% | 91% | $1,740 | 34% | 26 | 39% | $65.69 | -3% |
| Saturday before Christmas | 4 | 59% | 77% | $1,524 | 18% | 23 | 19% | $66.76 | -1% |
| Sunday before Christmas | 310 | -45% | 33% | $839 | -35% | 10 | -47% | $82.54 | 22% |
| Christmas Eve | 236 | 4% | 71% | $1,257 | -3% | 19 | -2% | $67.22 | -1% |
| Christmas Day | 365 | -92% | 10% | $839 | -35% | 10 | -47% | $82.54 | 22% |
| New Year's Eve | 288 | -9% | 76% | $1,257 | -3% | 19 | -2% | $67.22 | -1% |