SOUTH CAROLINA
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including South Carolina. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in South Carolina
South Carolina is the 35th-ranked state for average retail revenue in the United States, pulling in 15% less in daily revenue than the national average on a given day.
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How much do retail shops in South Carolina make on an average day?
On a given day, retail shops in South Carolina brought in $822 in revenue. The average retail business also processed about 11 transactions each day while seeing customers spend an average of $75.21 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $822 | 11 | $75.21 |
| National Rank: 35 | National Rank: 41 | National Rank: 24 |
What days of the week are retail shops in South Carolina busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for South Carolina retail businesses.
Fridays were particularly big, as 20% of all retail revenue in South Carolina came in on that day alone. On average, only 26% of retailers keep their doors open on Sundays in South Carolina, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with South Carolina retail businesses processing an average of 14 transactions per day.
South Carolinians spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $82.19 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in South Carolina make the most money?
South Carolinians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in South Carolina? Let's take a look.
Spring break was huge for businesses in the the Palmetto State. March was the biggest month of the year overall, and 5 of the top 10 shopping weeks of the year fell during the spring break season (late February through early April). While March may have been the biggest month of the year, Mother's Day was responsible for the single-biggest week of the year for South Carolina retailers: May 6th through the 12th.
Top 5 days for South Carolina retail businesses
Mother's Day shopping was also responsible for the single-biggest day of the year for local retailers in South Carolina (Friday, May 11th), but 3 of the rest of the top five days all fell during the Spring break season. The Friday before Christmas was the lone exception, bringing enough business to South Carolina retail shops to make it the third biggest day of the year.
| #1 | #2 | #3 | #4 | #5 |
5/11/18 Mother's Day Weekend |
3/30/18 Easter Weekend |
12/21/18 Weekend before Christmas |
2/24/18 |
2/23/18 |
| Friday | Friday | Friday | Saturday | Friday |
South Carolina retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 362 | -85% | 19% | $478 | -42% | 7 | -36% | $68.18 | -9% |
| Martin Luther King Jr. Day | 290 | -22% | 75% | $653 | -21% | 8 | -25% | $79.81 | 6% |
| Day before Valentine's Day | 43 | 41% | 90% | $988 | 20% | 12 | 13% | $80.33 | 7% |
| Valentine's Day | 32 | 45% | 88% | $1033 | 26% | 13 | 18% | $80.33 | 7% |
| President's Day | 253 | -8% | 79% | $725 | -12% | 9 | -21% | $84.01 | 12% |
| St. Patrick's Day | 42 | 42% | 81% | $1102 | 34% | 15 | 35% | $74.78 | -1% |
| Friday before Easter | 2 | 81% | 94% | $1204 | 39% | 16 | 51% | $69.49 | -8% |
| Saturday before Easter | 27 | 49% | 82% | $1145 | -14% | 15 | 40% | $46.16 | -39% |
| Easter Sunday | 359 | -82% | 16% | $1,006 | 22% | 15 | 33% | $68.98 | -8% |
| Cinco de Mayo | 59 | 35% | 84% | $1,190 | 45% | 16 | 42% | $76.7 | 2% |
| Friday before Mother's Day | 1 | 89% | 100% | $1,202 | 46% | 17 | 58% | $69.8 | -7% |
| Saturday before Mother's Day | 9 | 65% | 86% | $647 | -21% | 12 | 9% | $54.54 | -27% |
| Mother's Day | 342 | -72% | 27% | $880 | 7% | 12 | 10% | $73.04 | -3% |
| Friday before Memorial Day | 46 | 39% | 99% | $1,051 | 28% | 15 | 34% | $71.54 | -5% |
| Saturday before Memorial Day | 68 | 31% | 78% | $754 | -8% | 11 | 1% | $68.52 | -9% |
| Memorial Day | 310 | -53% | 39% | $897 | 9% | 14 | 27% | $64.6 | -14% |
| Friday before Father's Day | 23 | 53% | 99% | $718 | -13% | 14 | 29% | $50.96 | -32% |
| Saturday before Father's Day | 105 | 19% | 84% | $1,196 | 45% | 21 | 88% | $58.3 | -22% |
| Father's Day | 338 | -70% | 26% | $1,023 | 25% | 13 | 23% | $76.08 | 1% |
| 4th of July | 304 | -42% | 30% | $969 | 18% | 15 | 40% | $63.15 | -16% |
| Friday before Labor Day | 22 | 53% | 94% | $1,086 | 32% | 13 | 17% | $85.13 | 13% |
| Saturday before Labor Day | 154 | 12% | 72% | $699 | -15% | 10 | -9% | $70.61 | -6% |
| Labor Day | 305 | -43% | 33% | $693 | -16% | 12 | 11% | $57.37 | -24% |
| Halloween | 251 | -8% | 83% | $724 | -12% | 13 | 23% | $53.7 | -29% |
| Veteran's Day | 344 | -72% | 25% | $1,344 | 64% | 18 | 62% | $76.11 | 1% |
| Thanksgiving | 364 | -88% | 10% | $1,013 | 23% | 15 | 34% | $69.41 | -8% |
| Black Friday | 28 | 47% | 69% | $620 | -25% | 10 | -10% | $62.92 | -16% |
| Small Business Saturday | 166 | 10% | 68% | $771 | -6% | 8 | -23% | $91.86 | 22% |
| Sunday after Thanksgiving | 350 | -75% | 25% | $1,284 | 56% | 16 | 49% | $79.09 | 5% |
| Cyber Monday | 254 | -8% | 75% | $1,409 | 71% | 19 | 75% | $73.75 | -2% |
| Friday before Christmas | 3 | 74% | 85% | $1,041 | 27% | 16 | 45% | $65.52 | -13% |
| Saturday before Christmas | 10 | 63% | 73% | $1,063 | 29% | 14 | 32% | $73.57 | -2% |
| Sunday before Christmas | 309 | -52% | 29% | $263 | -68% | 8 | -29% | $33.99 | -55% |
| Christmas Eve | 248 | -7% | 55% | $862 | 5% | 12 | 10% | $71.86 | -4% |
| Christmas Day | 365 | -98% | 4% | $263 | -68% | 8 | -29% | $33.99 | -55% |
| New Year's Eve | 275 | -15% | 62% | $862 | 5% | 12 | 10% | $71.86 | -4% |