Graphic of the Unites States of America

NEW JERSEY


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including New Jersey. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in New Jersey

New Jersey is the 17th-ranked state for average retail revenue in the United States, pulling in 5% more in daily revenue than the national average on a given day.

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How much do retail shops in New Jersey make on an average day?

On a given day, retail shops in New Jersey brought in $1,012 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $82.88 per ticket.

Sales Revenue Transactions Ticket Size
$1,012 12 $82.88
National Rank: 17 National Rank: 28 National Rank: 6

 

What days of the week are retail shops in New Jersey busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for New Jersey retail businesses.

 

 

Saturdays were particularly big, as 20% of all retail revenue in New Jersey came in on that day alone. On the other hand, Sunday was the slowest day of the week for New Jersey retail shops, with 9% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with New Jersey retail businesses processing an average of 17 transactions per day.

 

New Jerseyans spend more per transaction on weekdays, with Tuesdays claiming the largest average ticket size of the week at $90.05 per ticket. Locals are the most frugal on Sundays, when they spent an average of $22.92 less than on Tuesdays.

 

What time of year do retail shops in New Jersey make the most money?

New Jerseyans clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in New Jersey? Let's take a look.

May was the biggest month of the year overall for retail shops in the Garden State, no doubt thanks to a huge lift from the week of Mother's Day (which was the biggest week of the year) and the week of Memorial Day (which was the 4th biggest week). Other top weeks included the week before Christmas (2nd biggest week), and the week before Labor Day (3rd biggest week).

 

Top 5 days for New Jersey retail businesses

Mother's Day shopping was responsible for the biggest day of the year, and a total of two of the top five days of the year overall. The holiday shopping season was also big for retailers in New Jersey, accounting for the 2nd and 3rd biggest days of the year, while Valentine's Day shopping was enough to make the most romantic day of the year New Jersey's 5th biggest shopping day.

#1 #2 #3 #4 #5

5/12/18

Mother's Day Weekend

12/22/18

Weekend before Christmas

12/8/18

5/11/18

Mother's Day Weekend

2/14/18

Valentine's Day

Saturday Saturday Saturday Friday Wednesday

 

New Jersey retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -77% 22% $839 -17% 13 4% $65.81 -21%
Martin Luther King Jr. Day 273 -22% 69% $904 -11% 9 -23% $96.74 17%
Day before Valentine's Day 17 55% 78% $1592 57% 18 47% $88.86 7%
Valentine's Day 5 91% 80% $1901 88% 24 93% $80.84 -2%
President's Day 223 -10% 73% $987 -2% 10 -20% $100.63 21%
St. Patrick's Day 69 26% 82% $1231 22% 15 22% $82.31 -1%
Friday before Easter 53 33% 89% $1187 51% 19 59% $78.59 -5%
Saturday before Easter 9 65% 86% $1523 -13% 14 15% $62.85 -24%
Easter Sunday 358 -62% 35% $1,367 35% 17 41% $79.28 -4%
Cinco de Mayo 15 58% 92% $1,542 52% 19 52% $82.98 0%
Friday before Mother's Day 4 91% 99% $2,085 106% 27 120% $77.5 -6%
Saturday before Mother's Day 1 145% 94% $1,370 35% 21 70% $66.11 -20%
Mother's Day 123 11% 65% $1,194 18% 14 19% $82.36 -1%
Friday before Memorial Day 22 47% 98% $1,454 44% 20 64% $72.72 -12%
Saturday before Memorial Day 13 59% 87% $1,342 33% 18 46% $75.47 -9%
Memorial Day 259 -17% 49% $1,397 38% 20 63% $70.21 -15%
Friday before Father's Day 24 46% 100% $1,191 18% 19 56% $62.54 -25%
Saturday before Father's Day 12 61% 92% $1,184 17% 21 72% $56.22 -32%
Father's Day 265 -18% 55% $1,350 33% 17 38% $80.18 -3%
4th of July 328 -36% 43% $1,618 60% 22 82% $72.77 -12%
Friday before Labor Day 11 61% 95% $1,518 50% 22 81% $68.81 -17%
Saturday before Labor Day 10 65% 81% $872 -14% 9 -24% $94.04 13%
Labor Day 230 -12% 46% $825 -18% 12 -1% $68 -18%
Halloween 242 -14% 79% $797 -21% 13 9% $60.07 -28%
Veteran's Day 349 -50% 49% $1,672 65% 20 67% $81.82 -1%
Thanksgiving 362 -76% 24% $1,410 39% 18 46% $79.05 -5%
Black Friday 8 65% 79% $946 -7% 14 14% $67.69 -18%
Small Business Saturday 29 42% 80% $835 -18% 8 -34% $103.24 25%
Sunday after Thanksgiving 339 -40% 51% $1,803 78% 20 62% $90.97 10%
Cyber Monday 285 -24% 73% $2,325 130% 27 123% $85.47 3%
Friday before Christmas 6 85% 82% $1,992 97% 26 115% $75.86 -8%
Saturday before Christmas 2 133% 80% $1,800 78% 21 74% $84.62 2%
Sunday before Christmas 18 51% 60% $528 -48% 8 -32% $64.01 -23%
Christmas Eve 14 58% 70% $948 -6% 12 -3% $80.38 -3%
Christmas Day 365 -93% 10% $528 -48% 8 -32% $64.01 -23%
New Year's Eve 284 -24% 64% $948 -6% 12 -3% $80.38 -3%

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