NEW HAMPSHIRE
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including New Hampshire. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in New Hampshire
New Hampshire is the 16th-ranked state for average retail revenue in the United States, pulling in 5% more in daily revenue than the national average on a given day.
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How much do retail shops in New Hampshire make on an average day?
On a given day, retail shops in New Hampshire brought in $1,013 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $84.16 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,013 | 12 | $84.16 |
| National Rank: 16 | National Rank: 31 | National Rank: 4 |
What days of the week are retail shops in New Hampshire busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for New Hampshire retail businesses.
Saturdays were particularly big, as 20% of all retail revenue in New Hampshire came in on that day alone. On the other hand, Sunday was the slowest day of the week for New Hampshire retail shops, with 8% of revenue coming in on that day.
Saturday was the busiest day of the week in terms of foot traffic, with New Hampshire retail businesses processing an average of 16 transactions per day.
New Hampshirites spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $93.14 per ticket. Locals are the most frugal on Sundays, when they spent an average of $30.58 less than on Mondays.
What time of year do retail shops in New Hampshire make the most money?
New Hampshirites clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in New Hampshire? Let's take a look.
The holiday shopping season is big for retail shops across the country, and this is particularly true for those in the Granite State. December is the biggest month of the year overall, and the top three weeks of the year all fell during the holiday shopping season. Mother's Day was also huge, however, driving enough sales to make the week before the holiday the fourth biggest of the year.
Top 5 days for New Hampshire retail businesses
The five biggest shopping days of the year also all fell during the holiday shopping season, reiterating how vital the holidays are for local retailers in New Hampshire.
| #1 | #2 | #3 | #4 | #5 |
12/22/18 Weekend before Christmas |
11/23/18 Black Friday |
12/21/18 Weekend before Christmas |
12/15/18 |
12/8/18 |
| Saturday | Friday | Friday | Saturday | Saturday |
New Hampshire retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 362 | -81% | 23% | $664 | -34% | 10 | -15% | $65.15 | -23% |
| Martin Luther King Jr. Day | 308 | -39% | 67% | $751 | -26% | 9 | -23% | $81.03 | -4% |
| Day before Valentine's Day | 25 | 44% | 86% | $1370 | 35% | 18 | 47% | $77.46 | -8% |
| Valentine's Day | 15 | 57% | 86% | $1485 | 47% | 20 | 65% | $74.97 | -11% |
| President's Day | 207 | -4% | 74% | $1065 | 5% | 11 | -9% | $97.36 | 16% |
| St. Patrick's Day | 53 | 32% | 84% | $1282 | 27% | 15 | 24% | $85.57 | 2% |
| Friday before Easter | 93 | 20% | 91% | $1074 | 24% | 17 | 45% | $72.34 | -14% |
| Saturday before Easter | 52 | 32% | 86% | $1262 | -38% | 11 | -6% | $54.85 | -35% |
| Easter Sunday | 363 | -85% | 20% | $1,447 | 43% | 16 | 33% | $90.16 | 7% |
| Cinco de Mayo | 11 | 62% | 92% | $1,486 | 47% | 17 | 43% | $86.26 | 2% |
| Friday before Mother's Day | 7 | 81% | 100% | $1,679 | 66% | 22 | 82% | $76.46 | -9% |
| Saturday before Mother's Day | 6 | 85% | 90% | $872 | -14% | 17 | 40% | $51.81 | -38% |
| Mother's Day | 322 | -46% | 50% | $1,161 | 15% | 13 | 4% | $92.78 | 10% |
| Friday before Memorial Day | 35 | 39% | 98% | $1,283 | 27% | 15 | 26% | $84.65 | 1% |
| Saturday before Memorial Day | 43 | 35% | 86% | $1,109 | 9% | 14 | 20% | $76.83 | -9% |
| Memorial Day | 311 | -41% | 43% | $1,258 | 24% | 16 | 30% | $80.06 | -5% |
| Friday before Father's Day | 45 | 35% | 96% | $793 | -22% | 14 | 13% | $58.34 | -31% |
| Saturday before Father's Day | 46 | 34% | 87% | $911 | -10% | 13 | 11% | $68.38 | -19% |
| Father's Day | 348 | -55% | 47% | $1,261 | 24% | 15 | 23% | $85.35 | 1% |
| 4th of July | 359 | -66% | 30% | $1,538 | 52% | 18 | 46% | $87.71 | 4% |
| Friday before Labor Day | 23 | 48% | 96% | $1,007 | -1% | 15 | 27% | $65.92 | -22% |
| Saturday before Labor Day | 19 | 50% | 80% | $883 | -13% | 11 | -9% | $80.68 | -4% |
| Labor Day | 339 | -50% | 40% | $880 | -13% | 16 | 31% | $55.69 | -34% |
| Halloween | 227 | -7% | 86% | $910 | -10% | 17 | 40% | $53.89 | -36% |
| Veteran's Day | 335 | -49% | 48% | $2,252 | 122% | 25 | 106% | $90.95 | 8% |
| Thanksgiving | 364 | -86% | 12% | $1,539 | 52% | 20 | 65% | $77.33 | -8% |
| Black Friday | 2 | 132% | 84% | $960 | -5% | 14 | 13% | $70.69 | -16% |
| Small Business Saturday | 14 | 59% | 84% | $1,105 | 9% | 11 | -11% | $102.61 | 22% |
| Sunday after Thanksgiving | 301 | -35% | 55% | $1,755 | 73% | 22 | 86% | $78.32 | -7% |
| Cyber Monday | 156 | 7% | 79% | $2,198 | 117% | 31 | 156% | $71.17 | -15% |
| Friday before Christmas | 3 | 95% | 91% | $2,022 | 100% | 29 | 137% | $70.77 | -16% |
| Saturday before Christmas | 1 | 135% | 87% | $1,576 | 55% | 22 | 80% | $72.83 | -13% |
| Sunday before Christmas | 17 | 53% | 62% | $301 | -70% | 5 | -60% | $62.24 | -26% |
| Christmas Eve | 39 | 38% | 72% | $1,296 | 28% | 12 | -1% | $108.29 | 29% |
| Christmas Day | 365 | -97% | 9% | $301 | -70% | 5 | -60% | $62.24 | -26% |
| New Year's Eve | 159 | 6% | 67% | $1,296 | 28% | 12 | -1% | $108.29 | 29% |