Graphic of the Unites States of America

NEW HAMPSHIRE


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including New Hampshire. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in New Hampshire

New Hampshire is the 16th-ranked state for average retail revenue in the United States, pulling in 5% more in daily revenue than the national average on a given day.

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How much do retail shops in New Hampshire make on an average day?

On a given day, retail shops in New Hampshire brought in $1,013 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $84.16 per ticket.

Sales Revenue Transactions Ticket Size
$1,013 12 $84.16
National Rank: 16 National Rank: 31 National Rank: 4

 

What days of the week are retail shops in New Hampshire busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for New Hampshire retail businesses.

 

 

Saturdays were particularly big, as 20% of all retail revenue in New Hampshire came in on that day alone. On the other hand, Sunday was the slowest day of the week for New Hampshire retail shops, with 8% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with New Hampshire retail businesses processing an average of 16 transactions per day.

 

New Hampshirites spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $93.14 per ticket. Locals are the most frugal on Sundays, when they spent an average of $30.58 less than on Mondays.

 

What time of year do retail shops in New Hampshire make the most money?

New Hampshirites clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in New Hampshire? Let's take a look.

The holiday shopping season is big for retail shops across the country, and this is particularly true for those in the Granite State. December is the biggest month of the year overall, and the top three weeks of the year all fell during the holiday shopping season. Mother's Day was also huge, however, driving enough sales to make the week before the holiday the fourth biggest of the year.

 

Top 5 days for New Hampshire retail businesses

The five biggest shopping days of the year also all fell during the holiday shopping season, reiterating how vital the holidays are for local retailers in New Hampshire.

#1 #2 #3 #4 #5

12/22/18

Weekend before Christmas

11/23/18

Black Friday

12/21/18

Weekend before Christmas

12/15/18

12/8/18

Saturday Friday Friday Saturday Saturday

 

New Hampshire retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 362 -81% 23% $664 -34% 10 -15% $65.15 -23%
Martin Luther King Jr. Day 308 -39% 67% $751 -26% 9 -23% $81.03 -4%
Day before Valentine's Day 25 44% 86% $1370 35% 18 47% $77.46 -8%
Valentine's Day 15 57% 86% $1485 47% 20 65% $74.97 -11%
President's Day 207 -4% 74% $1065 5% 11 -9% $97.36 16%
St. Patrick's Day 53 32% 84% $1282 27% 15 24% $85.57 2%
Friday before Easter 93 20% 91% $1074 24% 17 45% $72.34 -14%
Saturday before Easter 52 32% 86% $1262 -38% 11 -6% $54.85 -35%
Easter Sunday 363 -85% 20% $1,447 43% 16 33% $90.16 7%
Cinco de Mayo 11 62% 92% $1,486 47% 17 43% $86.26 2%
Friday before Mother's Day 7 81% 100% $1,679 66% 22 82% $76.46 -9%
Saturday before Mother's Day 6 85% 90% $872 -14% 17 40% $51.81 -38%
Mother's Day 322 -46% 50% $1,161 15% 13 4% $92.78 10%
Friday before Memorial Day 35 39% 98% $1,283 27% 15 26% $84.65 1%
Saturday before Memorial Day 43 35% 86% $1,109 9% 14 20% $76.83 -9%
Memorial Day 311 -41% 43% $1,258 24% 16 30% $80.06 -5%
Friday before Father's Day 45 35% 96% $793 -22% 14 13% $58.34 -31%
Saturday before Father's Day 46 34% 87% $911 -10% 13 11% $68.38 -19%
Father's Day 348 -55% 47% $1,261 24% 15 23% $85.35 1%
4th of July 359 -66% 30% $1,538 52% 18 46% $87.71 4%
Friday before Labor Day 23 48% 96% $1,007 -1% 15 27% $65.92 -22%
Saturday before Labor Day 19 50% 80% $883 -13% 11 -9% $80.68 -4%
Labor Day 339 -50% 40% $880 -13% 16 31% $55.69 -34%
Halloween 227 -7% 86% $910 -10% 17 40% $53.89 -36%
Veteran's Day 335 -49% 48% $2,252 122% 25 106% $90.95 8%
Thanksgiving 364 -86% 12% $1,539 52% 20 65% $77.33 -8%
Black Friday 2 132% 84% $960 -5% 14 13% $70.69 -16%
Small Business Saturday 14 59% 84% $1,105 9% 11 -11% $102.61 22%
Sunday after Thanksgiving 301 -35% 55% $1,755 73% 22 86% $78.32 -7%
Cyber Monday 156 7% 79% $2,198 117% 31 156% $71.17 -15%
Friday before Christmas 3 95% 91% $2,022 100% 29 137% $70.77 -16%
Saturday before Christmas 1 135% 87% $1,576 55% 22 80% $72.83 -13%
Sunday before Christmas 17 53% 62% $301 -70% 5 -60% $62.24 -26%
Christmas Eve 39 38% 72% $1,296 28% 12 -1% $108.29 29%
Christmas Day 365 -97% 9% $301 -70% 5 -60% $62.24 -26%
New Year's Eve 159 6% 67% $1,296 28% 12 -1% $108.29 29%

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