MISSOURI
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Missouri. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Missouri
Missouri is the 44th-ranked state for average retail revenue in the United States, pulling in 21% less in daily revenue than the national average on a given day.
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How much do retail shops in Missouri make on an average day?
On a given day, retail shops in Missouri brought in $758 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $63.72 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $758 | 12 | $63.72 |
| National Rank: 44 | National Rank: 34 | National Rank: 44 |
What days of the week are retail shops in Missouri busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Missouri retail businesses.
Fridays were particularly big, as 19% of all retail revenue in Missouri came in on that day alone. On average, only 36% of retailers keep their doors open on Sundays in Missouri, making it easily the slowest day of the week overall.
Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Missouri retail businesses processing an average of 15 transactions per day.
Missourians spend more per transaction on weekdays, with Thursdays claiming the largest average ticket size of the week at $66.89 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in Missouri make the most money?
Missourians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Missouri? Let's take a look.
May was the biggest month of the year overall for retail shops in the Show Me State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 3rd. Other big weeks included the week before Christmas and weeks during March and April.
Top 5 days for Missouri retail businesses
The Friday and Saturday before Mother's Day were the top two days of the year, underscoring once more how big the holiday is for Missouri retailers. The holiday shopping season was also big from a single-day perspective for retailers in Missouri, accounting for the third biggest day of the year.
| #1 | #2 | #3 | #4 | #5 |
5/11/18 Mother's Day Weekend |
5/12/18 Mother's Day Weekend |
12/21/18 Weekend before Christmas |
3/30/18 Easter Weekend |
5/4/18 |
| Friday | Saturday | Friday | Friday | Friday |
Missouri retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 363 | -90% | 15% | $410 | -46% | 8 | -33% | $51.82 | -19% |
| Martin Luther King Jr. Day | 303 | -32% | 63% | $649 | -14% | 9 | -22% | $70.04 | 10% |
| Day before Valentine's Day | 20 | 49% | 89% | $1004 | 32% | 15 | 27% | $66.6 | 5% |
| Valentine's Day | 8 | 58% | 88% | $1079 | 42% | 17 | 43% | $63.61 | 0% |
| President's Day | 276 | -12% | 77% | $680 | -10% | 10 | -12% | $65.12 | 2% |
| St. Patrick's Day | 102 | 18% | 82% | $867 | 14% | 14 | 15% | $63.29 | -1% |
| Friday before Easter | 4 | 66% | 97% | $1029 | 22% | 14 | 18% | $66.01 | 4% |
| Saturday before Easter | 64 | 28% | 83% | $924 | -39% | 9 | -28% | $54.28 | -15% |
| Easter Sunday | 362 | -86% | 18% | $1,091 | 44% | 17 | 43% | $63.96 | 0% |
| Cinco de Mayo | 11 | 57% | 86% | $1,082 | 43% | 17 | 42% | $64.11 | 1% |
| Friday before Mother's Day | 1 | 81% | 100% | $1,196 | 58% | 19 | 63% | $61.78 | -3% |
| Saturday before Mother's Day | 2 | 76% | 88% | $828 | 9% | 17 | 45% | $48.08 | -25% |
| Mother's Day | 308 | -46% | 39% | $969 | 28% | 14 | 19% | $68.61 | 8% |
| Friday before Memorial Day | 7 | 60% | 99% | $881 | 16% | 15 | 29% | $57.54 | -10% |
| Saturday before Memorial Day | 101 | 18% | 81% | $628 | -17% | 12 | -3% | $54.51 | -14% |
| Memorial Day | 337 | -63% | 35% | $828 | 9% | 14 | 19% | $58.32 | -8% |
| Friday before Father's Day | 27 | 45% | 99% | $570 | -25% | 12 | 3% | $46.6 | -27% |
| Saturday before Father's Day | 115 | 16% | 84% | $654 | -14% | 13 | 9% | $50.52 | -21% |
| Father's Day | 348 | -65% | 37% | $922 | 22% | 14 | 20% | $64.52 | 1% |
| 4th of July | 334 | -61% | 36% | $891 | 17% | 16 | 38% | $54.28 | -15% |
| Friday before Labor Day | 25 | 45% | 94% | $722 | -5% | 13 | 8% | $56.1 | -12% |
| Saturday before Labor Day | 150 | 11% | 74% | $850 | 12% | 12 | 0% | $71.33 | 12% |
| Labor Day | 325 | -59% | 34% | $613 | -19% | 12 | 4% | $49.32 | -23% |
| Halloween | 84 | 22% | 86% | $418 | -45% | 8 | -33% | $52.35 | -18% |
| Veteran's Day | 347 | -64% | 35% | $1,221 | 61% | 18 | 54% | $66.84 | 5% |
| Thanksgiving | 364 | -91% | 13% | $1,044 | 38% | 18 | 53% | $57.44 | -10% |
| Black Friday | 17 | 50% | 74% | $563 | -26% | 9 | -23% | $61.29 | -4% |
| Small Business Saturday | 56 | 31% | 75% | $649 | -14% | 10 | -15% | $64.22 | 1% |
| Sunday after Thanksgiving | 353 | -67% | 35% | $1,199 | 58% | 19 | 59% | $63.53 | 0% |
| Cyber Monday | 292 | -21% | 73% | $1,237 | 63% | 21 | 73% | $59.98 | -6% |
| Friday before Christmas | 3 | 73% | 87% | $959 | 26% | 18 | 54% | $52.3 | -18% |
| Saturday before Christmas | 12 | 55% | 75% | $851 | 12% | 13 | 8% | $66 | 4% |
| Sunday before Christmas | 306 | -38% | 39% | $213 | -72% | 4 | -70% | $59.65 | -6% |
| Christmas Eve | 280 | -15% | 60% | $657 | -13% | 12 | -1% | $55.95 | -12% |
| Christmas Day | 365 | -98% | 5% | $213 | -72% | 4 | -70% | $59.65 | -6% |
| New Year's Eve | 304 | -32% | 62% | $657 | -13% | 12 | -1% | $55.95 | -12% |