Graphic of the Unites States of America

MISSOURI


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Missouri. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Missouri

Missouri is the 44th-ranked state for average retail revenue in the United States, pulling in 21% less in daily revenue than the national average on a given day.

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How much do retail shops in Missouri make on an average day?

On a given day, retail shops in Missouri brought in $758 in revenue. The average retail business also processed about 12 transactions each day while seeing customers spend an average of $63.72 per ticket.

Sales Revenue Transactions Ticket Size
$758 12 $63.72
National Rank: 44 National Rank: 34 National Rank: 44

 

What days of the week are retail shops in Missouri busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Missouri retail businesses.

 

 

Fridays were particularly big, as 19% of all retail revenue in Missouri came in on that day alone. On average, only 36% of retailers keep their doors open on Sundays in Missouri, making it easily the slowest day of the week overall.

 

Among transacting businesses, Saturday was the busiest day of the week in terms of foot traffic, with Missouri retail businesses processing an average of 15 transactions per day.

 

Missourians spend more per transaction on weekdays, with Thursdays claiming the largest average ticket size of the week at $66.89 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.

 

What time of year do retail shops in Missouri make the most money?

Missourians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Missouri? Let's take a look.

May was the biggest month of the year overall for retail shops in the Show Me State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the biggest week of the year, and the week before that was the 3rd. Other big weeks included the week before Christmas and weeks during March and April.

 

Top 5 days for Missouri retail businesses

The Friday and Saturday before Mother's Day were the top two days of the year, underscoring once more how big the holiday is for Missouri retailers. The holiday shopping season was also big from a single-day perspective for retailers in Missouri, accounting for the third biggest day of the year.

#1 #2 #3 #4 #5

5/11/18

Mother's Day Weekend

5/12/18

Mother's Day Weekend

12/21/18

Weekend before Christmas

3/30/18

Easter Weekend

5/4/18

Friday Saturday Friday Friday Friday

 

Missouri retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -90% 15% $410 -46% 8 -33% $51.82 -19%
Martin Luther King Jr. Day 303 -32% 63% $649 -14% 9 -22% $70.04 10%
Day before Valentine's Day 20 49% 89% $1004 32% 15 27% $66.6 5%
Valentine's Day 8 58% 88% $1079 42% 17 43% $63.61 0%
President's Day 276 -12% 77% $680 -10% 10 -12% $65.12 2%
St. Patrick's Day 102 18% 82% $867 14% 14 15% $63.29 -1%
Friday before Easter 4 66% 97% $1029 22% 14 18% $66.01 4%
Saturday before Easter 64 28% 83% $924 -39% 9 -28% $54.28 -15%
Easter Sunday 362 -86% 18% $1,091 44% 17 43% $63.96 0%
Cinco de Mayo 11 57% 86% $1,082 43% 17 42% $64.11 1%
Friday before Mother's Day 1 81% 100% $1,196 58% 19 63% $61.78 -3%
Saturday before Mother's Day 2 76% 88% $828 9% 17 45% $48.08 -25%
Mother's Day 308 -46% 39% $969 28% 14 19% $68.61 8%
Friday before Memorial Day 7 60% 99% $881 16% 15 29% $57.54 -10%
Saturday before Memorial Day 101 18% 81% $628 -17% 12 -3% $54.51 -14%
Memorial Day 337 -63% 35% $828 9% 14 19% $58.32 -8%
Friday before Father's Day 27 45% 99% $570 -25% 12 3% $46.6 -27%
Saturday before Father's Day 115 16% 84% $654 -14% 13 9% $50.52 -21%
Father's Day 348 -65% 37% $922 22% 14 20% $64.52 1%
4th of July 334 -61% 36% $891 17% 16 38% $54.28 -15%
Friday before Labor Day 25 45% 94% $722 -5% 13 8% $56.1 -12%
Saturday before Labor Day 150 11% 74% $850 12% 12 0% $71.33 12%
Labor Day 325 -59% 34% $613 -19% 12 4% $49.32 -23%
Halloween 84 22% 86% $418 -45% 8 -33% $52.35 -18%
Veteran's Day 347 -64% 35% $1,221 61% 18 54% $66.84 5%
Thanksgiving 364 -91% 13% $1,044 38% 18 53% $57.44 -10%
Black Friday 17 50% 74% $563 -26% 9 -23% $61.29 -4%
Small Business Saturday 56 31% 75% $649 -14% 10 -15% $64.22 1%
Sunday after Thanksgiving 353 -67% 35% $1,199 58% 19 59% $63.53 0%
Cyber Monday 292 -21% 73% $1,237 63% 21 73% $59.98 -6%
Friday before Christmas 3 73% 87% $959 26% 18 54% $52.3 -18%
Saturday before Christmas 12 55% 75% $851 12% 13 8% $66 4%
Sunday before Christmas 306 -38% 39% $213 -72% 4 -70% $59.65 -6%
Christmas Eve 280 -15% 60% $657 -13% 12 -1% $55.95 -12%
Christmas Day 365 -98% 5% $213 -72% 4 -70% $59.65 -6%
New Year's Eve 304 -32% 62% $657 -13% 12 -1% $55.95 -12%

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