MISSISSIPPI
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Mississippi. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Mississippi
Mississippi is the 46th-ranked state for average retail revenue in the United States, pulling in 25% less in daily revenue than the national average on a given day.
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How much do retail shops in Mississippi make on an average day?
On a given day, retail shops in Mississippi brought in $718 in revenue. The average retail business also processed about 10 transactions each day while seeing customers spend an average of $69.45 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $718 | 10 | $69.45 |
| National Rank: 46 | National Rank: 44 | National Rank: 33 |
What days of the week are retail shops in Mississippi busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Mississippi retail businesses.
Fridays were particularly big, as 21% of all retail revenue in Mississippi came in on that day alone. On average, only 24% of retailers keep their doors open on Sundays in Mississippi, making it easily the slowest day of the week overall.
Among transacting businesses, Fridays and Saturdays were the biggest days of the week in terms of foot traffic, with Mississippi retail shops processing an average of 13 transactions per day.
Mississippians spend more per transaction on weekdays, with Mondays claiming the largest average ticket size of the week at $73.78 per ticket. Locals are the most frugal on Sundays, when lower-ticket-item shops are perhaps more likely to remain open than higher-end boutiques.
What time of year do retail shops in Mississippi make the most money?
Mississippians clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Mississippi? Let's take a look.
Spring break was huge for businesses in the the Magnolia State. March was the biggest month of the year overall, and 5 of the top 10 shopping weeks of the year fell during the spring break season (late February through early April). While March may have been the biggest month of the year overall, the holiday shopping season was responsible for the single-biggest week of the year for Mississippi retailers: December 16th through the 22nd.
Top 5 days for Mississippi retail businesses
The top weeks of the year were also responsible for the biggest single shopping days of the year for Mississippi retailers. The holiday shopping season was responsible for the biggest day of the year, and a total of two of the top five days of the year, while spring break accounted for two top days as well.
| #1 | #2 | #3 | #4 | #5 |
12/21/18 Weekend before Christmas |
12/22/18 Weekend before Christmas |
3/30/18 Easter Weekend |
2/23/18 |
5/11/18 Mother's Day Weekend |
| Friday | Saturday | Friday | Friday | Friday |
Mississippi retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 363 | -88% | 17% | $390 | -46% | 9 | -16% | $45.06 | -35% |
| Martin Luther King Jr. Day | 294 | -24% | 74% | $575 | -20% | 8 | -18% | $68.02 | -2% |
| Day before Valentine's Day | 9 | 85% | 83% | $1243 | 73% | 15 | 49% | $80.43 | 16% |
| Valentine's Day | 14 | 76% | 88% | $1119 | 56% | 16 | 55% | $69.76 | 0% |
| President's Day | 252 | -10% | 83% | $606 | -16% | 8 | -20% | $73.46 | 6% |
| St. Patrick's Day | 47 | 41% | 84% | $933 | 30% | 15 | 40% | $64.24 | -8% |
| Friday before Easter | 3 | 114% | 94% | $1272 | 49% | 17 | 67% | $62.06 | -11% |
| Saturday before Easter | 31 | 55% | 80% | $1072 | -46% | 11 | 3% | $36.23 | -48% |
| Easter Sunday | 364 | -90% | 14% | $852 | 19% | 14 | 32% | $62.17 | -10% |
| Cinco de Mayo | 86 | 27% | 83% | $1,168 | 63% | 17 | 67% | $67.69 | -3% |
| Friday before Mother's Day | 5 | 105% | 98% | $1,138 | 58% | 18 | 71% | $64.24 | -8% |
| Saturday before Mother's Day | 15 | 76% | 86% | $429 | -40% | 10 | -7% | $44.58 | -36% |
| Mother's Day | 338 | -81% | 24% | $799 | 11% | 12 | 17% | $66.23 | -5% |
| Friday before Memorial Day | 48 | 41% | 98% | $708 | -1% | 12 | 15% | $59.64 | -14% |
| Saturday before Memorial Day | 224 | -3% | 76% | $425 | -41% | 9 | -9% | $44.93 | -35% |
| Memorial Day | 318 | -74% | 34% | $773 | 8% | 12 | 19% | $62.6 | -10% |
| Friday before Father's Day | 60 | 39% | 98% | $437 | -39% | 10 | -7% | $45.22 | -35% |
| Saturday before Father's Day | 107 | 19% | 85% | $1,340 | 87% | 23 | 118% | $59.43 | -14% |
| Father's Day | 340 | -82% | 23% | $1,050 | 46% | 14 | 37% | $74.13 | 7% |
| 4th of July | 302 | -35% | 27% | $931 | 30% | 15 | 40% | $64.19 | -8% |
| Friday before Labor Day | 11 | 81% | 96% | $587 | -18% | 10 | -1% | $57.44 | -17% |
| Saturday before Labor Day | 94 | 22% | 73% | $696 | -3% | 9 | -10% | $74.88 | 8% |
| Labor Day | 310 | -63% | 35% | $504 | -30% | 10 | -1% | $49.05 | -29% |
| Halloween | 157 | 8% | 86% | $944 | 31% | 18 | 71% | $53.23 | -23% |
| Veteran's Day | 332 | -79% | 24% | $1,517 | 111% | 19 | 85% | $79.27 | 14% |
| Thanksgiving | 323 | -76% | 14% | $868 | 21% | 13 | 30% | $64.53 | -7% |
| Black Friday | 6 | 105% | 75% | $348 | -52% | 9 | -15% | $39.6 | -43% |
| Small Business Saturday | 118 | 15% | 74% | $638 | -11% | 8 | -20% | $77.14 | 11% |
| Sunday after Thanksgiving | 359 | -86% | 23% | $1,435 | 100% | 19 | 82% | $76.44 | 10% |
| Cyber Monday | 227 | -4% | 84% | $1,512 | 111% | 20 | 95% | $75.07 | 8% |
| Friday before Christmas | 1 | 137% | 92% | $1,049 | 46% | 16 | 56% | $64.87 | -7% |
| Saturday before Christmas | 2 | 118% | 80% | $1,197 | 67% | 15 | 48% | $78.28 | 13% |
| Sunday before Christmas | 305 | -44% | 30% | $288 | -60% | 9 | -11% | $31.22 | -55% |
| Christmas Eve | 50 | 41% | 66% | $790 | 10% | 13 | 21% | $62.86 | -9% |
| Christmas Day | 365 | -98% | 5% | $288 | -60% | 9 | -11% | $31.22 | -55% |
| New Year's Eve | 275 | -15% | 60% | $790 | 10% | 13 | 21% | $62.86 | -9% |