HAWAII
We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Hawaii. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.
What we learned about local retail sales in Hawaii
Hawaii is the 15th-ranked state for average retail revenue in the United States, pulling in 6% more in daily revenue than the national average on a given day.
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How much do retail shops in Hawaii make on an average day?
On a given day, retail shops in Hawaii brought in $1,014 in revenue. The average retail business also processed about 13 transactions each day while seeing customers spend an average of $78.51 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,014 | 13 | $78.51 |
| National Rank: 15 | National Rank: 21 | National Rank: 15 |
What days of the week are retail shops in Hawaii busiest?
Fridays and Saturdays are busy at retail shops across the country, and things were no different for Hawaii retail businesses.
Saturdays were particularly big, as 16% of all retail revenue in Hawaii came in on that day alone. On the other hand, Sunday was the slowest day of the week for Hawaii retail shops, with 11% of revenue coming in on that day.
Saturday was the busiest day of the week in terms of foot traffic, with Hawaii retail businesses processing an average of 15 transactions per day.
Hawaii residents spend more per transaction on throughout the week, with Mondays claiming the largest average ticket size of the week at $81.67 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $10.81 less than on Mondays.
What time of year do retail shops in Hawaii make the most money?
Hawaii residents clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Hawaii? Let's take a look.
As it is in the rest of the country, the holiday shopping season is big for retail shops in the Aloha State. December is the biggest month of the year overall and the top 2 shopping weeks of the year fell during the holiday shopping season. Other top weeks included March 25th through the 31st (Easter) and February 11th through the 17th (Valentine's Day).
Top 5 days for Hawaii retail businesses
The holiday shopping season was massive for retailers in Hawaii, accounting for each of the top five days of the year.
| #1 | #2 | #3 | #4 | #5 |
11/23/18 Black Friday |
12/22/18 Weekend before Christmas |
12/24/18 Christmas Eve |
12/21/18 Weekend before Christmas |
12/23/18 Weekend before Christmas |
| Friday | Saturday | Monday | Friday | Sunday |
Hawaii retail shops on prominent days
Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.
| Day rank based on total sales | How much did retail shops that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of retail shops open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 359 | -36% | 43% | $1323 | 30% | 16 | 25% | $82.15 | 5% |
| Martin Luther King Jr. Day | 219 | -4% | 84% | $1020 | 1% | 13 | 4% | $75.87 | -3% |
| Day before Valentine's Day | 37 | 21% | 93% | $1160 | 14% | 14 | 10% | $81.57 | 4% |
| Valentine's Day | 71 | 15% | 91% | $1119 | 10% | 16 | 20% | $72.19 | -8% |
| President's Day | 95 | 10% | 83% | $1187 | 17% | 14 | 11% | $82.58 | 5% |
| St. Patrick's Day | 44 | 19% | 91% | $1162 | 15% | 15 | 15% | $78.54 | 0% |
| Friday before Easter | 14 | 27% | 94% | $1200 | 21% | 15 | 20% | $79.48 | 1% |
| Saturday before Easter | 16 | 26% | 92% | $1228 | -6% | 13 | 2% | $71.89 | -8% |
| Easter Sunday | 357 | -34% | 62% | $1,072 | 6% | 15 | 14% | $72.54 | -8% |
| Cinco de Mayo | 84 | 12% | 93% | $1,129 | 11% | 14 | 9% | $79.88 | 2% |
| Friday before Mother's Day | 30 | 23% | 97% | $1,125 | 11% | 17 | 28% | $67.86 | -14% |
| Saturday before Mother's Day | 62 | 15% | 91% | $1,032 | 2% | 15 | 18% | $67.77 | -14% |
| Mother's Day | 290 | -14% | 74% | $1,057 | 4% | 14 | 5% | $78.3 | 0% |
| Friday before Memorial Day | 59 | 16% | 98% | $1,132 | 12% | 15 | 15% | $76.09 | -3% |
| Saturday before Memorial Day | 54 | 17% | 92% | $1,012 | 0% | 14 | 6% | $73.78 | -6% |
| Memorial Day | 310 | -17% | 73% | $1,272 | 25% | 17 | 30% | $75.66 | -4% |
| Friday before Father's Day | 27 | 23% | 96% | $1,013 | 0% | 15 | 18% | $66.21 | -16% |
| Saturday before Father's Day | 13 | 27% | 89% | $1,014 | 0% | 14 | 6% | $74.07 | -6% |
| Father's Day | 321 | -19% | 71% | $1,041 | 3% | 12 | -4% | $84.14 | 7% |
| 4th of July | 307 | -16% | 74% | $967 | -5% | 13 | 4% | $71.8 | -9% |
| Friday before Labor Day | 118 | 8% | 93% | $937 | -8% | 13 | 0% | $72.63 | -7% |
| Saturday before Labor Day | 216 | -4% | 89% | $858 | -15% | 10 | -22% | $84.76 | 8% |
| Labor Day | 338 | -25% | 71% | $1,037 | 2% | 14 | 5% | $76.68 | -2% |
| Halloween | 300 | -15% | 89% | $1,108 | 9% | 15 | 14% | $75.13 | -4% |
| Veteran's Day | 325 | -20% | 69% | $2,155 | 112% | 26 | 100% | $83.52 | 6% |
| Thanksgiving | 362 | -49% | 41% | $1,394 | 37% | 17 | 30% | $82.8 | 5% |
| Black Friday | 1 | 105% | 85% | $1,081 | 7% | 14 | 10% | $75.81 | -3% |
| Small Business Saturday | 12 | 32% | 85% | $1,002 | -1% | 13 | -3% | $79.61 | 1% |
| Sunday after Thanksgiving | 316 | -18% | 67% | $1,613 | 59% | 19 | 50% | $83.5 | 6% |
| Cyber Monday | 208 | -2% | 87% | $1,930 | 90% | 24 | 86% | $80.33 | 2% |
| Friday before Christmas | 4 | 62% | 90% | $1,885 | 86% | 25 | 90% | $76.88 | -2% |
| Saturday before Christmas | 2 | 87% | 86% | $1,915 | 89% | 24 | 85% | $80.15 | 2% |
| Sunday before Christmas | 5 | 54% | 73% | $863 | -15% | 13 | -2% | $68.42 | -13% |
| Christmas Eve | 3 | 75% | 82% | $1,236 | 22% | 15 | 15% | $82.85 | 6% |
| Christmas Day | 364 | -76% | 25% | $863 | -15% | 13 | -2% | $68.42 | -13% |
| New Year's Eve | 141 | 5% | 76% | $1,236 | 22% | 15 | 15% | $82.85 | 6% |