Graphic of the Unites States of America

HAWAII


We analyzed transactions for every day of the 2018 calendar year at over 52,000 small, local retail shops across the United States, including Hawaii. The result is a comprehensive look at when local retail shops of all kinds do the most business, when they sell the most items, and when customers spend a little extra when out shopping.

What we learned about local retail sales in Hawaii

Hawaii is the 15th-ranked state for average retail revenue in the United States, pulling in 6% more in daily revenue than the national average on a given day.

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How much do retail shops in Hawaii make on an average day?

On a given day, retail shops in Hawaii brought in $1,014 in revenue. The average retail business also processed about 13 transactions each day while seeing customers spend an average of $78.51 per ticket.

Sales Revenue Transactions Ticket Size
$1,014 13 $78.51
National Rank: 15 National Rank: 21 National Rank: 15

 

What days of the week are retail shops in Hawaii busiest?

Fridays and Saturdays are busy at retail shops across the country, and things were no different for Hawaii retail businesses.

 

 

Saturdays were particularly big, as 16% of all retail revenue in Hawaii came in on that day alone. On the other hand, Sunday was the slowest day of the week for Hawaii retail shops, with 11% of revenue coming in on that day.

 

Saturday was the busiest day of the week in terms of foot traffic, with Hawaii retail businesses processing an average of 15 transactions per day.

 

Hawaii residents spend more per transaction on throughout the week, with Mondays claiming the largest average ticket size of the week at $81.67 per ticket. Still, average ticket price remains fairly consistent throughout the week except for Sundays, when they spent an average of $10.81 less than on Mondays.

 

What time of year do retail shops in Hawaii make the most money?

Hawaii residents clearly love to shop regardless of the season, but what does the average year look like from week to week at retail shops in Hawaii? Let's take a look.

As it is in the rest of the country, the holiday shopping season is big for retail shops in the Aloha State. December is the biggest month of the year overall and the top 2 shopping weeks of the year fell during the holiday shopping season. Other top weeks included March 25th through the 31st (Easter) and February 11th through the 17th (Valentine's Day).

 

Top 5 days for Hawaii retail businesses

The holiday shopping season was massive for retailers in Hawaii, accounting for each of the top five days of the year.

#1 #2 #3 #4 #5

11/23/18

Black Friday

12/22/18

Weekend before Christmas

12/24/18

Christmas Eve

12/21/18

Weekend before Christmas

12/23/18

Weekend before Christmas

Friday Saturday Monday Friday Sunday

 

Hawaii retail shops on prominent days

Retail shops look to events and holidays to generate big sales for their business. Here’s how prominent days rank compared to the average day.

  Day rank based on total sales How much did retail shops that were open make?
Day Day Rank Total rev vs avg % of retail shops open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 359 -36% 43% $1323 30% 16 25% $82.15 5%
Martin Luther King Jr. Day 219 -4% 84% $1020 1% 13 4% $75.87 -3%
Day before Valentine's Day 37 21% 93% $1160 14% 14 10% $81.57 4%
Valentine's Day 71 15% 91% $1119 10% 16 20% $72.19 -8%
President's Day 95 10% 83% $1187 17% 14 11% $82.58 5%
St. Patrick's Day 44 19% 91% $1162 15% 15 15% $78.54 0%
Friday before Easter 14 27% 94% $1200 21% 15 20% $79.48 1%
Saturday before Easter 16 26% 92% $1228 -6% 13 2% $71.89 -8%
Easter Sunday 357 -34% 62% $1,072 6% 15 14% $72.54 -8%
Cinco de Mayo 84 12% 93% $1,129 11% 14 9% $79.88 2%
Friday before Mother's Day 30 23% 97% $1,125 11% 17 28% $67.86 -14%
Saturday before Mother's Day 62 15% 91% $1,032 2% 15 18% $67.77 -14%
Mother's Day 290 -14% 74% $1,057 4% 14 5% $78.3 0%
Friday before Memorial Day 59 16% 98% $1,132 12% 15 15% $76.09 -3%
Saturday before Memorial Day 54 17% 92% $1,012 0% 14 6% $73.78 -6%
Memorial Day 310 -17% 73% $1,272 25% 17 30% $75.66 -4%
Friday before Father's Day 27 23% 96% $1,013 0% 15 18% $66.21 -16%
Saturday before Father's Day 13 27% 89% $1,014 0% 14 6% $74.07 -6%
Father's Day 321 -19% 71% $1,041 3% 12 -4% $84.14 7%
4th of July 307 -16% 74% $967 -5% 13 4% $71.8 -9%
Friday before Labor Day 118 8% 93% $937 -8% 13 0% $72.63 -7%
Saturday before Labor Day 216 -4% 89% $858 -15% 10 -22% $84.76 8%
Labor Day 338 -25% 71% $1,037 2% 14 5% $76.68 -2%
Halloween 300 -15% 89% $1,108 9% 15 14% $75.13 -4%
Veteran's Day 325 -20% 69% $2,155 112% 26 100% $83.52 6%
Thanksgiving 362 -49% 41% $1,394 37% 17 30% $82.8 5%
Black Friday 1 105% 85% $1,081 7% 14 10% $75.81 -3%
Small Business Saturday 12 32% 85% $1,002 -1% 13 -3% $79.61 1%
Sunday after Thanksgiving 316 -18% 67% $1,613 59% 19 50% $83.5 6%
Cyber Monday 208 -2% 87% $1,930 90% 24 86% $80.33 2%
Friday before Christmas 4 62% 90% $1,885 86% 25 90% $76.88 -2%
Saturday before Christmas 2 87% 86% $1,915 89% 24 85% $80.15 2%
Sunday before Christmas 5 54% 73% $863 -15% 13 -2% $68.42 -13%
Christmas Eve 3 75% 82% $1,236 22% 15 15% $82.85 6%
Christmas Day 364 -76% 25% $863 -15% 13 -2% $68.42 -13%
New Year's Eve 141 5% 76% $1,236 22% 15 15% $82.85 6%

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