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Graphic of Texas

The State of Local Restaurants 2020

TEXAS


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Texas. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Texas

Texas is the 25th-ranked state for average daily restaurant revenue in the country, generating 6% less in daily revenue than the national average on a given day.

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How much do restaurants in Texas make on an average day?

On a typical day, the average restaurant in Texas brought in $1,265 in revenue. The average restaurant also processed about 49 daily transactions at an average of $25.70 per ticket.

Sales Revenue Transactions Ticket Size
$1,265 49 $25.70
National Rank: 25 National Rank: 22 National Rank: 32

 

What days of the week are busiest for Texas restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Texas.

 

Saturdays were especially huge, with 19% of all restaurant revenue in Texas coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Texas restaurants, with only 10% of revenue generated that day.

 

 

Texas restaurants processed an average of 58 daily transactions on Fridays, more than any other day of the week.

 

 

Texans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $29.45 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $6.80 less than on Saturdays.

 

What time of year do Texas restaurants make the most money?

Texans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Texas? Let's take a look.

May was the biggest month of the year overall for restaurants in the Lone Star State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the 9th.

While May may have been the biggest month of the year overall, Father's Day was responsible for the single-biggest week of the year for Texas restaurants: June 10th through the 16th.

 

Top 5 days for Texas restaurants

4 of the top 5 days of the year for Texas restaurants fell during the springtime, including the #1 day of the year, which fell during Mother's Day weekend.

#1 #2 #3 #4 #5

5/11/19

Mother's Day Weekend

5/31/19

6/1/19

5/24/19

Memorial Day Weekend

4/19/19

Easter Weekend

Saturday Friday Saturday Friday Friday

 

Texas restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 363 -51% 42% $1,274 1% 41 -17% $31.33 22%
Super Bowl Sunday 220 -12% 68% $1,392 10% 49 0% $28.40 11%
Valentine's Day 96 20% 85% $1,507 19% 53 7% $28.59 11%
St. Patrick's Day 94 21% 71% $1,827 45% 61 24% $29.94 17%
Friday before Easter 5 47% 91% $1,739 38% 61 24% $28.49 11%
Saturday before Easter 68 33% 88% $1,625 29% 54 10% $30.15 17%
Easter Sunday 277 -22% 55% $1,523 20% 47 -5% $32.41 26%
Cinco de Mayo 95 21% 75% $1,723 36% 58 17% $29.82 16%
Friday before Mother's Day 7 46% 95% $1,650 31% 60 21% $27.62 8%
Saturday before Mother's Day 1 51% 92% $1,765 40% 56 13% $31.76 24%
Mother's Day 6 46% 75% $2,081 65% 57 16% $36.46 42%
Friday before Memorial Day 4 47% 100% $1,583 25% 59 20% $26.91 5%
Saturday before Memorial Day 10 44% 94% $1,637 30% 54 10% $30.26 18%
Memorial Day 274 -21% 70% $1,212 -4% 44 -10% $27.43 7%
Friday before Father's Day 11 43% 100% $1,538 22% 58 17% $26.64 4%
Saturday before Father's Day 9 45% 96% $1,625 29% 54 10% $30.08 17%
Father's Day 67 33% 78% $1,830 45% 54 11% $33.59 31%
4th of July 299 -25% 67% $1,212 -4% 43 -13% $28.31 10%
Friday before Labor Day 27 41% 98% $1,543 22% 60 21% $25.91 1%
Saturday before Labor Day 21 42% 93% $1,639 30% 56 14% $29.25 14%
Labor Day 282 -23% 67% $1,243 -2% 46 -6% $26.94 5%
Halloween 214 -11% 88% $1,087 -14% 47 -5% $23.21 -10%
Thanksgiving Eve 148 4% 82% $1,356 7% 49 0% $27.54 7%
Thanksgiving 364 -71% 30% $1,018 -20% 32 -34% $31.45 22%
Christmas Eve 360 -44% 54% $1,113 -12% 34 -31% $32.81 28%
Christmas Day 365 -79% 17% $1,379 9% 37 -26% $37.63 46%
New Year's Eve 265 -20% 67% $1,275 1% 43 -13% $29.91 16%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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