The State of Local Restaurants 2020
ST. LOUIS, MO
We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including St. Louis. The result is a comprehensive look at when local restaurants make the most money, when they seat the most guests, and when customers tend to spend a little extra when eating out.
Do you own a restaurant in St. Louis?
How much do restaurants in St. Louis make on an average day?
On a given day, restaurants in St. Louis brought in $1,114 in revenue. The average restaurant processed about 39 transactions each day while seeing customers spend an average of $28.62 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,114 | 39 | $28.62 |
What days of the week are restaurants in St. Louis busiest?
Fridays and Saturdays are busy at restaurants across the country, and things were no different for St. Louis restaurants
What time of year do restaurants in St. Louis make the most money?
St. Louis locals clearly love to dine out regardless of the season, but what does the average year look like from week to week at restaurants in St. Louis? Let's take a look.
Top 5 days for St. Louis restaurants
Mother's Day weekend was responsible for the single-biggest day of the year for local restaurants in St. Louis. Father's Day weekend was also big for restaurants in St. Louis, accounting for the second biggest day of the year.
| #1 | #2 | #3 | #4 | #5 |
5/11/19 Mother's Day Weekend |
6/22/19 |
3/16/19 |
5/4/19 |
4/27/19 |
| Saturday | Saturday | Saturday | Saturday | Saturday |
St. Louis restaurants on prominent days
Restaurants look to events and holidays to generate big sales for their business. Here's how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 332 | -46% | 55% | $930 | -16% | 27 | -30% | $34.19 | 19% |
| Super Bowl Sunday | 166 | -1% | 78% | $1,188 | 7% | 36 | -6% | $32.65 | 14% |
| Valentine's Day | 114 | 11% | 88% | $1,190 | 7% | 41 | 5% | $29.26 | 2% |
| St. Patrick's Day | 116 | 10% | 78% | $1,331 | 20% | 41 | 5% | $32.60 | 14% |
| Friday before Easter | 24 | 55% | 96% | $1,525 | 37% | 53 | 35% | $29.02 | 1% |
| Saturday before Easter | 13 | 67% | 97% | $1,624 | 46% | 53 | 37% | $30.50 | 7% |
| Easter Sunday | 284 | -27% | 60% | $1,153 | 4% | 34 | -13% | $34.22 | 20% |
| Cinco de Mayo | 15 | 62% | 83% | $1,857 | 67% | 56 | 43% | $33.28 | 16% |
| Friday before Mother's Day | 25 | 55% | 97% | $1,512 | 36% | 53 | 37% | $28.41 | -1% |
| Saturday before Mother's Day | 1 | 83% | 94% | $1,836 | 65% | 54 | 38% | $34.30 | 20% |
| Mother's Day | 38 | 49% | 82% | $1,723 | 55% | 45 | 14% | $38.70 | 35% |
| Friday before Memorial Day | 29 | 53% | 100% | $1,449 | 30% | 50 | 28% | $29.18 | 2% |
| Saturday before Memorial Day | 70 | 41% | 96% | $1,392 | 25% | 44 | 13% | $31.72 | 11% |
| Memorial Day | 313 | -38% | 57% | $1,024 | -8% | 34 | -12% | $29.97 | 5% |
| Friday before Father's Day | 34 | 51% | 99% | $1,441 | 29% | 49 | 25% | $29.55 | 3% |
| Saturday before Father's Day | 11 | 69% | 99% | $1,613 | 45% | 50 | 29% | $32.08 | 12% |
| Father's Day | 101 | 19% | 85% | $1,329 | 19% | 37 | -6% | $36.19 | 26% |
| 4th of July | 359 | -58% | 52% | $769 | -31% | 27 | -31% | $28.61 | 0% |
| Friday before Labor Day | 72 | 41% | 92% | $1,454 | 31% | 51 | 32% | $28.29 | -1% |
| Saturday before Labor Day | 74 | 40% | 92% | $1,439 | 29% | 46 | 18% | $31.34 | 10% |
| Labor Day | 316 | -39% | 50% | $1,166 | 5% | 38 | -3% | $31.00 | 8% |
| Halloween | 239 | -16% | 86% | $925 | -17% | 35 | -11% | $26.77 | -6% |
| Thanksgiving Eve | 97 | 21% | 86% | $1,340 | 20% | 43 | 10% | $31.22 | 9% |
| Thanksgiving | 364 | -70% | 43% | $661 | -41% | 20 | -48% | $32.80 | 15% |
| Christmas Eve | 341 | -50% | 49% | $956 | -14% | 29 | -26% | $33.21 | 16% |
| Christmas Day | 365 | -82% | 24% | $696 | -38% | 23 | -41% | $30.04 | 5% |
| New Year's Eve | 228 | -14% | 66% | $1,237 | 11% | 36 | -8% | $34.51 | 21% |
Methodology
Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.