Graphic of South Carolina

The State of Local Restaurants 2020

SOUTH CAROLINA


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including South Carolina. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in South Carolina

South Carolina is the 12th-ranked state for average daily restaurant revenue in the country, generating 12% more in daily revenue than the national average on a given day.

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How much do restaurants in South Carolina make on an average day?

On a typical day, the average restaurant in South Carolina brought in $1,511 in revenue. The average restaurant also processed about 51 daily transactions at an average of $29.79 per ticket.

Sales Revenue Transactions Ticket Size
$1,511 51 $29.79
National Rank: 12 National Rank: 16 National Rank: 17

 

What days of the week are busiest for South Carolina restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for South Carolina.

 

Fridays were especially huge, with 20% of all restaurant revenue in South Carolina coming in on that day alone. On the other hand, Mondays were the slowest day of the week for South Carolina restaurants, with only 10% of revenue generated that day.

 

 

South Carolina restaurants processed an average of 62 daily transactions on Fridays, more than any other day of the week.

 

 

South Carolinians spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $33.01 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $6.17 less than on Saturdays.

 

What time of year do South Carolina restaurants make the most money?

South Carolinians enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in South Carolina? Let's take a look.

Summer was huge for restaurants in the Palmetto State. July was the top month of the year, and all of the top 10 weeks of the year were in the months of June, July, and August.

 

Top 5 days for South Carolina restaurants

Summer was also responsible for the biggest day of the year, and a total of four of the top five days of the year overall. The day before Mother's Day was also big for South Carolina restaurants, coming in as the fifth biggest day of the year.

#1 #2 #3 #4 #5

8/2/19

6/28/19

7/26/19

8/9/19

5/11/19

Mother's Day Weekend

Friday Friday Friday Friday Saturday

 

South Carolina restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 361 -54% 49% $1,154 -24% 37 -28% $31.47 6%
Super Bowl Sunday 306 -33% 58% $1,447 -4% 49 -3% $29.27 -2%
Valentine's Day 97 19% 86% $1,719 14% 53 5% $32.38 9%
St. Patrick's Day 186 -5% 61% $1,940 28% 63 24% $30.92 4%
Friday before Easter 31 57% 93% $2,098 39% 63 25% $33.11 11%
Saturday before Easter 30 57% 90% $2,173 44% 63 24% $34.62 16%
Easter Sunday 251 -20% 52% $1,914 27% 52 2% $37.04 24%
Cinco de Mayo 106 16% 65% $2,197 45% 67 32% $32.93 11%
Friday before Mother's Day 21 63% 97% $2,072 37% 64 27% $32.20 8%
Saturday before Mother's Day 5 67% 93% $2,241 48% 63 25% $35.44 19%
Mother's Day 82 24% 66% $2,353 56% 60 18% $39.44 32%
Friday before Memorial Day 41 53% 97% $1,952 29% 63 24% $31.01 4%
Saturday before Memorial Day 44 48% 91% $2,020 34% 60 18% $33.72 13%
Memorial Day 294 -30% 58% $1,500 -1% 48 -6% $31.56 6%
Friday before Father's Day 16 64% 100% $2,032 34% 65 28% $31.38 5%
Saturday before Father's Day 11 65% 95% $2,155 43% 63 24% $34.36 15%
Father's Day 86 22% 66% $2,278 51% 62 22% $36.94 24%
4th of July 205 -11% 54% $2,060 36% 57 12% $36.33 22%
Friday before Labor Day 27 58% 96% $2,031 34% 66 30% $30.75 3%
Saturday before Labor Day 35 56% 91% $2,113 40% 63 24% $33.51 13%
Labor Day 339 -41% 56% $1,321 -13% 44 -13% $30.01 1%
Halloween 258 -22% 86% $1,131 -25% 43 -15% $26.28 -12%
Thanksgiving Eve 171 -1% 82% $1,484 -2% 47 -8% $31.81 7%
Thanksgiving 364 -72% 25% $1,392 -8% 29 -44% $48.58 63%
Christmas Eve 363 -57% 49% $1,092 -28% 30 -40% $35.98 21%
Christmas Day 365 -84% 15% $1,315 -13% 31 -38% $41.91 41%
New Year's Eve 197 -8% 69% $1,662 10% 48 -5% $34.63 16%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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