Graphic of Nebraska

The State of Local Restaurants 2020

NEBRASKA


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Nebraska. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.

What we learned about local restaurant sales in Nebraska

Nebraska is the 32nd-ranked state for average daily restaurant revenue in the country, generating 12% less in daily revenue than the national average on a given day.

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How much do restaurants in Nebraska make on an average day?

On a typical day, the average restaurant in Nebraska brought in $1,192 in revenue. The average restaurant also processed about 55 daily transactions at an average of $21.62 per ticket.

Sales Revenue Transactions Ticket Size
$1,192 55 $21.62
National Rank: 32 National Rank: 5 National Rank: 48

 

What days of the week are busiest for Nebraska restaurants?

Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Nebraska.

 

Saturdays were especially huge, with 20% of all restaurant revenue in Nebraska coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Nebraska restaurants, with only 9% of revenue generated that day.

 

 

Nebraska restaurants processed an average of 66 daily transactions on Fridays, more than any other day of the week.

 

 

Nebraskans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $26.33 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $8.23 less than on Saturdays.

 

What time of year do Nebraska restaurants make the most money?

Nebraskans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Nebraska? Let's take a look.

May was the biggest month of the year overall for restaurants in the Cornhusker State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the single-biggest week of the year.

 

Top 5 days for Nebraska restaurants

Spring is so big for Nebraska restaurants that all top 5 days of the year fell in the months of March, April, and May. Including the single-biggest day of the year, May 4th.

#1 #2 #3 #4 #5

5/4/19

4/13/19

3/30/19

4/27/19

5/18/19

Saturday Saturday Saturday Saturday Saturday

 

Nebraska restaurants on prominent days

Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 312 -30% 60% $1,199 1% 53 -4% $22.54 4%
Super Bowl Sunday 209 -11% 80% $1,144 -4% 47 -15% $24.44 13%
Valentine's Day 92 25% 91% $1,410 18% 58 5% $24.41 13%
St. Patrick's Day 133 7% 80% $1,371 15% 57 3% $24.14 12%
Friday before Easter 16 53% 99% $1,583 33% 68 24% $23.14 7%
Saturday before Easter 26 47% 98% $1,544 30% 60 8% $25.92 20%
Easter Sunday 308 -30% 62% $1,165 -2% 37 -33% $31.34 45%
Cinco de Mayo 82 30% 85% $1,569 32% 63 14% $25.00 16%
Friday before Mother's Day 27 46% 96% $1,555 30% 67 22% $23.08 7%
Saturday before Mother's Day 10 58% 95% $1,717 44% 62 13% $27.67 28%
Mother's Day 17 53% 85% $1,850 55% 59 7% $31.51 46%
Friday before Memorial Day 22 49% 100% $1,527 28% 65 19% $23.33 8%
Saturday before Memorial Day 29 45% 96% $1,558 31% 58 6% $26.64 23%
Memorial Day 313 -31% 62% $1,154 -3% 50 -9% $22.99 6%
Friday before Father's Day 31 45% 98% $1,516 27% 66 19% $23.08 7%
Saturday before Father's Day 12 56% 97% $1,649 38% 62 12% $26.79 24%
Father's Day 58 38% 84% $1,690 42% 58 5% $29.19 35%
4th of July 332 -35% 60% $1,104 -7% 45 -19% $24.79 15%
Friday before Labor Day 55 38% 95% $1,502 26% 68 23% $22.17 3%
Saturday before Labor Day 67 36% 93% $1,497 26% 56 2% $26.59 23%
Labor Day 327 -34% 57% $1,181 -1% 54 -2% $21.82 1%
Halloween 237 -16% 87% $993 -17% 53 -3% $18.63 -14%
Thanksgiving Eve 125 9% 81% $1,391 17% 59 7% $23.54 9%
Thanksgiving 364 -76% 35% $710 -40% 24 -56% $29.50 36%
Christmas Eve 357 -44% 55% $1,046 -12% 40 -27% $26.03 20%
Christmas Day 365 -80% 19% $1,082 -9% 33 -40% $32.55 51%
New Year's Eve 233 -15% 62% $1,404 18% 56 1% $25.18 17%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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