The State of Local Restaurants 2020
NEBRASKA
We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Nebraska. This resulted in a comprehensive examination of when local restaurants do the most business, when they serve the most diners, and what 2020 may look like when it comes to eating local.
What we learned about local restaurant sales in Nebraska
Nebraska is the 32nd-ranked state for average daily restaurant revenue in the country, generating 12% less in daily revenue than the national average on a given day.
Do you own a restaurant in Nebraska?
How much do restaurants in Nebraska make on an average day?
On a typical day, the average restaurant in Nebraska brought in $1,192 in revenue. The average restaurant also processed about 55 daily transactions at an average of $21.62 per ticket.
| Sales Revenue | Transactions | Ticket Size |
| $1,192 | 55 | $21.62 |
| National Rank: 32 | National Rank: 5 | National Rank: 48 |
What days of the week are busiest for Nebraska restaurants?
Fridays and Saturdays are money makers at restaurants across the US, and that trend continues for Nebraska.
Saturdays were especially huge, with 20% of all restaurant revenue in Nebraska coming in on that day alone. On the other hand, Mondays were the slowest day of the week for Nebraska restaurants, with only 9% of revenue generated that day.
Nebraska restaurants processed an average of 66 daily transactions on Fridays, more than any other day of the week.
Nebraskans spend more per transaction on weekends, with Saturdays boasting the largest average ticket of the week at $26.33 per ticket. Average ticket price is lowest on Mondays, when diners spent an average of $8.23 less than on Saturdays.
What time of year do Nebraska restaurants make the most money?
Nebraskans enjoy dining out regardless of the season, but what does the average year look like from week to week at restaurants in Nebraska? Let's take a look.
May was the biggest month of the year overall for restaurants in the Cornhusker State, no doubt thanks to a huge lift from Mother's Day Weekend. The week leading up to the holiday was the 2nd biggest week of the year, and the week before that was the single-biggest week of the year.
Top 5 days for Nebraska restaurants
Spring is so big for Nebraska restaurants that all top 5 days of the year fell in the months of March, April, and May. Including the single-biggest day of the year, May 4th.
| #1 | #2 | #3 | #4 | #5 |
5/4/19 |
4/13/19 |
3/30/19 |
4/27/19 |
5/18/19 |
| Saturday | Saturday | Saturday | Saturday | Saturday |
Nebraska restaurants on prominent days
Restaurants rely on holidays and events to drive big sales days for their business. Here's how prominent days rank compared to the average day.
| Day rank based on total sales | How much did restaurants that were open make? | ||||||||
| Day | Day Rank | Total rev vs avg | % of restaurants open | Avg rev | Rev vs avg | Avg txns | Txns vs avg | Avg ticket | Ticket vs avg |
| New Year's Day | 312 | -30% | 60% | $1,199 | 1% | 53 | -4% | $22.54 | 4% |
| Super Bowl Sunday | 209 | -11% | 80% | $1,144 | -4% | 47 | -15% | $24.44 | 13% |
| Valentine's Day | 92 | 25% | 91% | $1,410 | 18% | 58 | 5% | $24.41 | 13% |
| St. Patrick's Day | 133 | 7% | 80% | $1,371 | 15% | 57 | 3% | $24.14 | 12% |
| Friday before Easter | 16 | 53% | 99% | $1,583 | 33% | 68 | 24% | $23.14 | 7% |
| Saturday before Easter | 26 | 47% | 98% | $1,544 | 30% | 60 | 8% | $25.92 | 20% |
| Easter Sunday | 308 | -30% | 62% | $1,165 | -2% | 37 | -33% | $31.34 | 45% |
| Cinco de Mayo | 82 | 30% | 85% | $1,569 | 32% | 63 | 14% | $25.00 | 16% |
| Friday before Mother's Day | 27 | 46% | 96% | $1,555 | 30% | 67 | 22% | $23.08 | 7% |
| Saturday before Mother's Day | 10 | 58% | 95% | $1,717 | 44% | 62 | 13% | $27.67 | 28% |
| Mother's Day | 17 | 53% | 85% | $1,850 | 55% | 59 | 7% | $31.51 | 46% |
| Friday before Memorial Day | 22 | 49% | 100% | $1,527 | 28% | 65 | 19% | $23.33 | 8% |
| Saturday before Memorial Day | 29 | 45% | 96% | $1,558 | 31% | 58 | 6% | $26.64 | 23% |
| Memorial Day | 313 | -31% | 62% | $1,154 | -3% | 50 | -9% | $22.99 | 6% |
| Friday before Father's Day | 31 | 45% | 98% | $1,516 | 27% | 66 | 19% | $23.08 | 7% |
| Saturday before Father's Day | 12 | 56% | 97% | $1,649 | 38% | 62 | 12% | $26.79 | 24% |
| Father's Day | 58 | 38% | 84% | $1,690 | 42% | 58 | 5% | $29.19 | 35% |
| 4th of July | 332 | -35% | 60% | $1,104 | -7% | 45 | -19% | $24.79 | 15% |
| Friday before Labor Day | 55 | 38% | 95% | $1,502 | 26% | 68 | 23% | $22.17 | 3% |
| Saturday before Labor Day | 67 | 36% | 93% | $1,497 | 26% | 56 | 2% | $26.59 | 23% |
| Labor Day | 327 | -34% | 57% | $1,181 | -1% | 54 | -2% | $21.82 | 1% |
| Halloween | 237 | -16% | 87% | $993 | -17% | 53 | -3% | $18.63 | -14% |
| Thanksgiving Eve | 125 | 9% | 81% | $1,391 | 17% | 59 | 7% | $23.54 | 9% |
| Thanksgiving | 364 | -76% | 35% | $710 | -40% | 24 | -56% | $29.50 | 36% |
| Christmas Eve | 357 | -44% | 55% | $1,046 | -12% | 40 | -27% | $26.03 | 20% |
| Christmas Day | 365 | -80% | 19% | $1,082 | -9% | 33 | -40% | $32.55 | 51% |
| New Year's Eve | 233 | -15% | 62% | $1,404 | 18% | 56 | 1% | $25.18 | 17% |
Methodology
Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.