The State of Local Restaurants 2020

DURHAM, NC


We analyzed transactions for every day of the 2019 calendar year at 36,000 local restaurants across the United States, including Durham. The result is a comprehensive look at when local restaurants make the most money, when they seat the most guests, and when customers tend to spend a little extra when eating out.

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How much do restaurants in Durham make on an average day?

On a given day, restaurants in Durham brought in $2,021 in revenue. The average restaurant processed about 78 transactions each day while seeing customers spend an average of $25.88 per ticket.

Sales Revenue Transactions Ticket Size
$2,021 78 $25.88
     

 

What days of the week are restaurants in Durham busiest?

Fridays and Saturdays are busy at restaurants across the country, and things were no different for Durham restaurants

 

 

 

 

 

 

What time of year do restaurants in Durham make the most money?

Durham locals clearly love to dine out regardless of the season, but what does the average year look like from week to week at restaurants in Durham? Let's take a look.

 

Top 5 days for Durham restaurants

Mother's Day weekend was responsible for the biggest day of the year, and a total of three of the top five days of the year overall. April was also big from a single-day perspective for restaurants in Durham, accounting for the third biggest day of the year overall.

#1 #2 #3 #4 #5

5/11/19

Mother's Day Weekend

5/10/19

Mother's Day Weekend

4/26/19

5/12/19

Mother's Day

4/5/19

Saturday Friday Friday Sunday Friday

 

Durham restaurants on prominent days

Restaurants look to events and holidays to generate big sales for their business. Here's how prominent days rank compared to the average day.

  Day rank based on total sales How much did restaurants that were open make?
Day Day Rank Total rev vs avg % of restaurants open Avg rev Rev vs avg Avg txns Txns vs avg Avg ticket Ticket vs avg
New Year's Day 361 -55% 55% $1,435 -29% 58 -26% $24.72 -4%
Super Bowl Sunday 306 -24% 67% $1,979 -2% 84 7% $23.66 -9%
Valentine's Day 71 28% 92% $2,408 19% 80 2% $30.28 17%
St. Patrick's Day 276 -19% 67% $2,107 4% 82 5% $25.68 -1%
Friday before Easter 81 23% 95% $2,244 11% 89 15% $25.08 -3%
Saturday before Easter 73 27% 88% $2,517 25% 83 7% $30.24 17%
Easter Sunday 322 -27% 58% $2,197 9% 76 -3% $29.05 12%
Cinco de Mayo 203 -9% 71% $2,235 11% 93 19% $23.98 -7%
Friday before Mother's Day 2 87% 100% $3,249 61% 104 33% $31.17 20%
Saturday before Mother's Day 1 96% 95% $3,570 77% 95 22% $37.47 45%
Mother's Day 4 68% 74% $3,939 95% 93 19% $42.25 63%
Friday before Memorial Day 41 38% 100% $2,405 19% 88 12% $27.37 6%
Saturday before Memorial Day 94 19% 92% $2,242 11% 70 -10% $31.80 23%
Memorial Day 358 -43% 58% $1,713 -15% 57 -28% $30.30 17%
Friday before Father's Day 14 49% 100% $2,596 28% 90 16% $28.71 11%
Saturday before Father's Day 61 31% 94% $2,424 20% 78 -1% $31.22 21%
Father's Day 176 -4% 74% $2,239 11% 73 -7% $30.70 19%
4th of July 363 -66% 39% $1,493 -26% 70 -11% $21.48 -17%
Friday before Labor Day 70 28% 94% $2,375 18% 96 23% $24.80 -4%
Saturday before Labor Day 96 18% 88% $2,345 16% 82 5% $28.55 10%
Labor Day 354 -39% 61% $1,757 -13% 70 -11% $25.21 -3%
Halloween 135 3% 91% $1,977 -2% 73 -7% $27.22 5%
Thanksgiving Eve 200 -8% 89% $1,795 -11% 67 -14% $26.80 4%
Thanksgiving 364 -85% 15% $1,685 -17% 31 -60% $54.35 110%
Christmas Eve 362 -66% 38% $1,575 -22% 54 -31% $29.17 13%
Christmas Day 365 -86% 18% $1,327 -34% 44 -44% $30.21 17%
New Year's Eve 168 -4% 77% $2,165 7% 68 -14% $32.07 24%

Methodology

Womply analyzed daily revenue for over 36,000 restaurants in all 50 states, as well as the District of Columbia, for all 365 days of the 2019 calendar year. Restaurants were only included in the analysis if they qualified as small businesses, Womply had a full year of transaction history, and the business recorded multiple transactions per day, on average.

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