Small business: 10 tools for sharing content on social media

November 11, 2019
image of social media platforms for small business

In this 7-minute read:

  • Why use tools for social media management
  • Free tools for posting on social media
  • Low-cost tools for publishing on social media
  • Full-featured tools for posting on social media

Social media has seemingly taken over the world over the past decade. Today, the average person spends more than two hours each day on various social media platforms. Small businesses need to be part of the conversation!

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Because of all the opportunities to increase your brand awareness through the different social media channels that consumers use, managing your business’s social media accounts can become overwhelming quickly. 

We have listed several solutions at varying price points that you can try to help schedule posts on your business’s social media profile to save time and stay organized. We’ve divided them up into free, low-cost, and full-featured categories. See below!

Why use tools for social media management

As you start thinking about all of the different social media channels that your customers are using—Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and more—the thought of managing individual accounts for each of those can become a huge burden. 

Lucky for you, social media experts have come up with tools to help small businesses like yours manage their social media accounts from one simple platform. 

A few benefits you can gain from using social media management tools:

  • Consistent posting across multiple platforms (this is important for making your accounts active and continue to grow your social presence)
  • Increased brand awareness
  • Easily manage multiple social accounts from one place
  • Save tons of time by creating posts in one place
  • Organize your content sharing strategy
  • Team collaboration on social platforms is easier
  • Build an editorial calendar and schedule out your posts

Free tools for posting on social media

If you only use one or two social accounts or just want to experiment with some social media management tools before diving all in, these free tools are a great place to start. 

Facebook Publishing Tools

Facebook Publishing Tools has awesome scheduling capabilities for Facebook posts. When you go to your Facebook Page, navigate to “Publishing Tools” and find “Scheduled posts.” With this tool, you can schedule all of your posts for the month (or longer) in one place. 

The best part is, if your Instagram account is linked to your Facebook page and you have an image with your scheduled posts, these posts can automatically generate on your Instagram account too. 

Don’t worry about when you’re going to post each day or week and just schedule your posts out at one time each month. 

TweetDeck

TweetDeck is a powerful and free tool for managing and scheduling posts on your Twitter account. You can even manage multiple Twitter accounts from this platform. 

All you need to do is go to tweetdeck.twitter.com and log in with your Twitter account. If you have more than one account, connect them to your TweetDeck for easy management.

Another cool feature of TweetDeck is that you can track your brand and build collections for other relevant phrases or industries from your account.

Later

Later is the perfect free platform for managing Instagram, Twitter, Facebook, and Pinterest. If that’s all you’re using for your business, start with their free plan to get a feel for its social media posting capabilities. 

With the free plan, you can have 1 user, 1 account for each social media platform, and get 30 posts each month (or 50 for Twitter). 

Managing these four huge social platforms from one place will save your marketing team tons of time on your posts each month. 

The free plan does have some limited capabilities when it comes to the type of posts and tagging capabilities, but if you like how the platform works, you can always upgrade to one of their paid plans for more features. 

Social Oomph

Social Oomph has advanced post scheduling tools for the following platforms:

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
  • Reddit
  • Discord
  • Mastodon
  • StockTwits

It can even schedule blog posts for Shopify, Tumblr, and WordPress blogs. 

Whether you are working as an individual or with a team that needs collaborative capabilities, you can use Social Oomph to help keep your content posting strategy organized and efficient. 

Low-cost tools for publishing on social media

Free tools don’t always have the capabilities that a business needs to fully manage their social media accounts. So, here are a few low-cost, but powerful tools that you can try for your social media management. 

Buffer

Buffer serves more than 75,000 customers worldwide and is only growing as people realize the impact of social media management tools. 

Buffer has three different plans for scheduling social media posts, but most small businesses will be covered with their lowest plan. 

For $15/month, Buffer allows you to manage 8 social media accounts and schedule 100 posts each month. 

Post Planner

Post Planner definitely has the best pricing options when it comes to scheduling your social media posts. 

For only $3/month, you can schedule up to 300 posts across 3 social accounts, with up to 30 posts each day. 

Their middle of the road plan, at $9/month, allows you to manage 10 social accounts with 1000 scheduled posts and up to 100 posts per day. 

And their “Guru” plan, for $19/month allows you to manage 25 social accounts with unlimited planned posts and up to 500 posts each day. 

Most small businesses will be more than covered with the lowest plan here. 

MavSocial

MavSocial has some pretty sweet capabilities for only $16/month. 

First, you can manage up to 10 social profiles across the following platforms:

  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • LinkedIn
  • Tumblr

You have access you a stock image library to easily add new images to your posts. They also have a Chrome Extension and mobile app to easily manage your social accounts across different devices. 

Full-featured tools for posting on social media

Sometimes, social media management is a huge part of your marketing strategy and you need the best capabilities that you can get. Or maybe you need your social strategy to be integrated with your CRM. Either way, here are a few full-featured tools that you can use for posting on social media. 

Hootsuite

Hootsuite is great if you want to have more team collaboration on your social media efforts and for incorporating ad spending on your campaigns. 

Hootsuite’s basic plan starts at $29/month and allows you to manage 10 social profiles with unlimited scheduling. You get access to key performance metrics and can spend up to $500 each month on social ads. 

If you want more team collaboration capabilities and a higher limit on ad spend, their team plan starts at $129/month and allows you to create team assignments and spend up to $2,000 each month on social ads. 

HubSpot

HubSpot was built to create a more collaborative sales and marketing team within businesses. It has a free CRM but if you want some of their other capabilities, you’ll want to at least begin with their Starter plan at $50/month. 

This includes:

  • Ad management
  • Email marketing
  • Ad retargeting
  • Forms for leading capture
  • Chatbots

To take full advantage of social media scheduling, blog and content creation, A/B testing, and so much more, you’ll need to use their Professional plan which starts at $800/month. While that seems like a lot, it includes a full marketing strategy with:

  • SEO
  • Content creation
  • Social media management
  • Video hosting & management
  • And so much more

Sprout Social

Sprout Social is a dedicated social media management company. They’ve been in the game forever and are continuously updating for the latest changes across the big social media channels. 

Their starter plan at $99/month includes:

  • 5 social media profiles
  • A social inbox for all of your social media profiles
  • Publishing, scheduling and drafting capabilities for social posts
  • Content calendar
  • Review management
  • Keyword monitoring
  • Paid promotion tools
  • Mobile apps
  • And more

As you are diving into the world of social media management and marketing strategies, be sure that you have a strategy for managing reviews on your various platforms as well. 

Womply offers a low-cost reputation management software that helps you manage and respond to new reviews from your customers on multiple review platforms, all from one place with one login. Fill out the form below for a free demo

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